The Brass Tap

In today’s fast-paced business world, transforming the workplace is no longer an option but a necessity. The physical environment where employees spend a significant portion of their day plays a crucial role in shaping their productivity, morale, and overall satisfaction. A well-designed workspace can elevate employee engagement, inspire creativity, and even leave a lasting impression […]

Rebranding is a strategic process that businesses undertake to refresh or redefine their brand identity. Whether it’s due to changes in the market, an evolution in customer preferences, or the need to modernize, rebranding serves as a vital step for staying competitive. In this article, we will go over four key considerations when implementing signage […]

Brand awareness is a critical aspect of the success of your business. It’s important for customers and potential customers to recognize and remember a brand, which influences their purchasing decisions and loyalty. Strong brand awareness helps businesses stand out in competitive markets, making customers more likely to engage with the brand when they need its […]

If you’re running a successful business, opening a second location can be an exciting event. It isn’t always easy to tell, however, when you’re truly ready to make that momentous move. In this video from MSNBC’s Your Business, you’ll meet a dynamic entrepreneurial couple who own a juice bar and vegan bistro called Kale Café. […]

If you’re looking for a new way to promote your business or get more bang for your marketing buck, you may be overlooking one simple strategy that never stops giving back to your company: a business sign. Business signs do everything from increasing the visibility of your brand to deepening the connection your existing customers […]

If you drive through Phoenix, you’ll notice numerous examples of signage wherever you look—neon signs, restaurant signs, and even vehicle graphics. Can you guess where you might find the most signs in a single building? A hospital is a plausible answer to that question since hospitals and other healthcare facilities need to put up numerous signs in […]