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Transforming Your Work Environment with Custom Signs and Graphics
In today’s fast-paced business world, transforming the workplace is no longer an option but a necessity. The physical environment where employees spend a significant portion of their day plays a crucial role in shaping their productivity, morale, and overall satisfaction. A well-designed workspace can elevate employee engagement, inspire creativity, and even leave a lasting impression on visitors and clients. In this article, we’ll explore how custom business signage and custom indoor signage can transform your work environment, making it more efficient, engaging, and aesthetically pleasing.
Workplace Transformation Concept
Among the various elements that can contribute to workplace transformation, custom signs and graphics stand out as impactful tools that can substantially enhance the functionality and visual appeal of a business environment. Whether it’s for internal communication, branding, or simply making the workplace more organized and attractive, custom signage solutions are versatile and impactful. Custom signs do more than just label doors or guide people through hallways; they contribute to creating a professional atmosphere and ensuring that a business’s brand identity is consistently visible and felt across the workplace.
The Role of Custom Signs and Graphics in Enhancing Work Environments
Custom signs and graphics can be a transformative force in any business setting. From reinforcing brand identity to improving navigation and organization within the office, well-placed and well-designed signage can make a significant difference. A positive and professional atmosphere can be cultivated through thoughtfully crafted signs that reflect company values, guide employees and visitors, and enhance the aesthetic of the space. In the following sections, we will discuss how custom signs and graphics can impact both the visual and functional aspects of a work environment, ultimately shaping a space that employees are proud to work in and visitors feel comfortable visiting.
The Impact of Custom Signs and Graphics
How Custom Signage Influences Workplace Aesthetics and Functionality
Custom signs and graphics offer endless possibilities when it comes to improving the look and functionality of a workplace. One of the primary ways custom signage can enhance a business space is by reflecting the company’s branding throughout the environment. When a company’s logo, colors, and messaging are consistently displayed on signs, it fosters a cohesive and professional appearance. This visual consistency not only elevates the aesthetic but also reinforces brand identity, ensuring that employees and visitors are constantly reminded of the company’s mission and values.
Functionally, custom signage solutions are invaluable for maintaining an organized and efficient workspace. Directional signs, room labels, and wayfinding signage help both employees and visitors navigate the office without confusion, reducing frustration and creating a more user-friendly environment. Custom indoor signage, including motivational quotes or company timelines displayed on walls, can also serve to reinforce the company’s culture and inspire employees daily.
Beyond functionality, wall graphics and decals can be used as an artistic expression of the company’s values or as motivational elements that foster a positive work culture. Whether it’s a large mural representing the company’s history or subtle decals reminding employees of key values, these visual elements contribute to an engaging, productive atmosphere.
Psychological Effects of Visual Elements on Employees and Visitors
The design and visual elements of a workplace have a profound psychological effect on those who interact with the space. Well-designed custom signs and graphics can positively influence employees’ moods, creativity, and productivity. For instance, studies in environmental psychology suggest that aesthetically pleasing and organized environments reduce stress and contribute to higher morale among employees. Custom signage, particularly when it incorporates motivational phrases or images that resonate with the company’s values, can boost an employee’s sense of purpose and belonging.
For visitors, the visual impact of custom business signage is just as important. Clients, customers, and partners often form their first impressions based on the visual cues they encounter when they enter the business premises. Custom signs that are professional, consistent with the company’s branding, and visually appealing create an atmosphere of trust and competence. These subtle psychological cues can lead to increased confidence in the business and influence decisions to engage with the company further.
First Impressions in Business Settings
The Importance of First Impressions
In the world of business, first impressions can make or break relationships with potential clients or partners. From the moment someone walks into a business, the appearance of the space, including the signage, contributes to their overall perception of the company. Custom signage solutions play a fundamental role in shaping these impressions, whether it’s a company logo at the entrance, directional signs guiding visitors, or wall graphics that tell the story of the company.
When visitors see that a company has invested in high-quality, custom signage, it signals professionalism and attention to detail. This, in turn, builds confidence and trust, two crucial elements in fostering positive business relationships. Whether someone is visiting for the first time or is a returning client, the right custom business signage ensures that they feel welcomed and respected.
Creating a Welcoming and Professional Atmosphere with Custom Signs
A welcoming environment begins at the entrance, and custom indoor signage plays a critical role in setting the tone for a visitor’s experience. From the front desk to common areas and conference rooms, custom signs can be strategically placed to guide visitors and communicate the company’s professionalism. Reception areas can be enhanced with branded reception signs that not only display the company’s name and logo but also incorporate its brand colors and style. This ensures that the first point of contact with the business reflects its professionalism and credibility.
Additionally, custom wall graphics or environmental branding elements, such as mission statements, core values, or even a timeline of the company’s achievements, can create a sense of pride for employees and offer visitors a deeper understanding of the company’s identity. These elements contribute to a cohesive and welcoming atmosphere while reinforcing the company’s values and purpose. The consistency of custom signage solutions throughout different spaces ensures that professionalism is maintained from the entrance to every corner of the workplace.
Transform Your Workplace With Custom Signs From 1 Stop Signs
Custom signs and graphics can transform your workplace by creating an environment that is aesthetically pleasing, brand-aligned, and highly functional. From enhancing aesthetics to improving wayfinding for both employees and clients, well-designed signage offers a unique blend of form and purpose that energizes any workspace. At 1 Stop Signs in Phoenix, Arizona, our team specializes in creating tailored signage solutions that embody your brand’s personality and meet your unique needs. Whether you’re refreshing an office space or designing a new environment, our expertise in custom signs will help you make a lasting impression. Contact us today to start creating a workplace that inspires and engages everyone who steps inside.
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Leveraging Signage for Rebranding Success: Four Key Considerations
Rebranding is a strategic process that businesses undertake to refresh or redefine their brand identity. Whether it’s due to changes in the market, an evolution in customer preferences, or the need to modernize, rebranding serves as a vital step for staying competitive. In this article, we will go over four key considerations when implementing signage rebranding: ensuring brand consistency, optimizing visibility, crafting a compelling message, and timing the signage updates. These factors are critical in ensuring that rebranding and signage installation work together to strengthen the company’s overall brand presence.
Rebranding and Its Significance in Business Growth
A cohesive rebranding strategy is essential for long-term success. This is not merely about changing a logo or updating a website; it’s about crafting a brand identity that consistently communicates a company’s vision, mission, and values across all touchpoints. A company may also choose to rebrand when entering new markets or targeting a different demographic. The aim is to create a brand image that strikes a chord with customers and sets the business apart from competitors. Among the many tools businesses can leverage during this transition, signage stands out as a crucial element in effectively communicating a new brand identity to the public.
The Role of Signage in a Successful Rebranding Strategy
Signage plays a significant role in rebranding because it is one of the most visible representations of a brand. It’s often the first thing customers notice when they visit a physical location, making it a primary tool for communicating the new brand identity. Rebranding signage should seamlessly align with new branding elements like logos, color schemes, and messages, ensuring a smooth transition for customers.
Understanding the Role of Signage in Rebranding
Communicating a New Brand Identity
Signage is one of the first tangible expressions of a rebrand that customers will encounter. When a company goes through a rebranding process, new signage can help to reinforce the shift in values, direction, and positioning. Whether it’s a new logo, a refined color palette, or a revamped slogan, updated signage helps customers instantly identify the changes.
Additionally, custom signage solutions are highly effective in generating excitement around the rebrand. For businesses with multiple locations, signage consistency is even more critical. A unified appearance across all venues strengthens the new brand image, ensuring customers recognize the brand wherever they go. When executed well, rebranding signage can attract both new customers and retain existing ones, creating a sense of curiosity and encouraging them to engage with the brand in new ways.
Four Key Considerations for Rebranding Success with Signage
1. Brand Consistency Across Signage
One of the most important aspects of rebranding is maintaining consistency. Every piece of signage, whether it’s outdoor, interior, or digital, should reflect the same colors, fonts, logos, and messages. This visual coherence helps customers easily recognize the new brand and strengthens brand recall.
Consistency in signage reinforces the trust that customers place in a business. When all elements align visually, it demonstrates professionalism and attention to detail. On the other hand, inconsistency can lead to confusion and diminish the impact of the rebrand.
To ensure that your new brand identity is represented accurately across all forms of signage, it’s important to work closely with a professional signage provider. They can help design and implement signage that adheres to brand guidelines while ensuring that each sign serves its intended purpose, whether it’s grabbing attention in an outdoor space or enhancing the customer experience inside the store.
2. Visibility and Signage Placement
Visibility is critical when it comes to signage rebranding. After all, what good is an updated logo or brand message if your audience doesn’t see it? Strategic signage placement ensures that your new brand message reaches the intended audience. For example, placing signage in high-traffic areas, such as busy streets, storefront windows, or prominent outdoor locations, can maximize exposure and visibility.
Lighting and legibility are also important considerations. Outdoor signage should be visible both day and night, especially for businesses with extended hours. If customers cannot easily read the sign, it defeats the purpose of having signage at all. Make sure the signage is well-lit, and the font size and style are readable from a distance. This applies to both traditional and digital signage, making sure that potential customers can engage with your brand wherever they encounter it.
3. Messaging and Emotional Connection
An effective rebrand involves more than just changing logos and colors; it’s about conveying the brand’s values and mission. Rebranding signage provides an opportunity to communicate these new ideas in a concise and impactful way. A well-crafted message on your signage should speak directly to your target audience and evoke an emotional connection.
Consider what your new brand stands for. What message do you want your customers to take away when they see your signage? Whether it’s about innovation, sustainability, or community involvement, the message should align with the updated brand values.
For instance, brands that emphasize sustainability might use eco-friendly materials in their signage to reinforce their commitment to environmental responsibility. Similarly, clear and concise messaging that resonates with customer aspirations or needs can leave a lasting impression and drive emotional engagement.
4. Timing of Signage Updates
The timing of your signage updates is crucial to the success of your rebranding efforts. Signage should be updated in sync with other aspects of the rebrand, such as the launch of a new website or marketing campaign. Ideally, all brand elements—signage included—should be rolled out at the same time to create a seamless transition for customers.
However, in some cases, businesses may choose a phased approach. This can be helpful for larger companies with multiple locations, allowing for a gradual transition. Regardless of the approach, clear communication with customers is essential to avoid confusion during the transition period. If signage changes lag behind other brand updates, it can create a confusing experience for customers.
Working with skilled, knowledgeable professionals can help ensure that the logistics of rebranding and signage installation are well-coordinated, minimizing any disruptions to daily operations and ensuring that the new brand message is communicated effectively across all locations.
Rebrand With New Signs by the Experts at 1 Stop Signs
Rebranding is a powerful opportunity to refresh your business’s image, and signage plays a key role in that transformation. By focusing on consistency, visibility, messaging, and timing, your new brand identity can make a strong, positive impact. At 1 Stop Signs in Phoenix, Arizona, we specialize in creating custom signage solutions that align with your rebranding strategy, ensuring that your message reaches both new and loyal customers. From the initial design to installation, our team is committed to delivering high-quality signs that reflect your unique brand. Contact us today to explore how we can help you achieve rebranding success with expert signage solutions.
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Five Sign Types That Enhance Brand Awareness
Brand awareness is a critical aspect of the success of your business. It’s important for customers and potential customers to recognize and remember a brand, which influences their purchasing decisions and loyalty. Strong brand awareness helps businesses stand out in competitive markets, making customers more likely to engage with the brand when they need its products or services. One of the most direct and cost-effective methods of building brand visibility is through branding signage. Signage helps create a visual representation of your brand, enabling potential customers to easily recognize it. In this article, we will explore five sign types that are particularly effective at enhancing brand awareness.
How Signage Enhances Brand Visibility
Signage is a vital tool for increasing brand visibility. It provides a physical touchpoint where potential customers can encounter your brand, whether they’re walking past your storefront or driving by on a highway. Effective signage and branding strategies make it easier for businesses to stand out from competitors and ensure their message reaches a wider audience. Below, we’ll introduce five types of signage that are especially impactful in raising brand awareness.
The Importance of Signage in Brand Awareness
Signage as a Crucial Tool in Marketing and Brand Recognition
Signs act as physical representations of your brand, serving as visual cues that communicate your message to potential customers. High-quality signage creates strong first impressions, which can attract new customers, provide brand consistency, and guide consumer actions, such as encouraging them to enter a store or take advantage of promotions. Corporate branding signage is a key component of building a professional image and promoting a cohesive brand identity.
Effective signage also helps build brand loyalty. When customers consistently encounter well-designed signs that reflect the brand’s values and aesthetic, it reinforces their connection to the brand, making it more memorable over time.
Supporting Statistics on Signage Effectiveness
Research consistently highlights the importance of signage in attracting customers and boosting sales. For instance, several studies have shown that between 50% and 76% of consumers say they decided to explore a store or business they had never been to before simply because of its signage quality. Additionally, a survey conducted by the Sign Research Foundation found that businesses that implemented new or upgraded signs reported an increase in sales of 10% or more.
These statistics demonstrate how important signage is as a driver of foot traffic and consumer recognition. It’s one of the top contributors to impulse visits, with many customers making spur-of-the-moment decisions to engage with a business based on the signs they see.
Five Sign Types That Enhance Brand Awareness
1. Monument Signs
Monument signs are low-to-the-ground, freestanding structures often placed near a business’ entrance. Typically made from long-lasting materials such as stone, brick, or metal, these signs create a lasting impression. Monument signs provide a sense of permanence and credibility for the business, making them ideal for companies located in larger complexes or near major roadways. They are highly visible to both pedestrian and vehicular traffic, reinforcing brand recognition and contributing to a professional, established appearance.
The impact of monument signs is especially notable for businesses in high-traffic areas, as they can capture attention from a distance, building awareness among potential customers who most likely would not have noticed the brand otherwise.
2. Blade Signs (Projecting Signs)
Blade signs, also known as projecting signs, are mounted perpendicularly to a building’s exterior, making them visible from a distance as well as along sidewalks. These signs are particularly useful in dense urban environments or shopping districts where foot traffic is common, as they allow passersby to easily spot a business from various angles.
Blade signs enhance signage and branding by improving visibility and drawing attention to storefronts, especially in locations where space is limited. Because of their strategic placement, they are a fantastic way to increase foot traffic and reinforce brand awareness in busy commercial zones.
3. Pole Signs
Pole signs are tall, freestanding signs typically seen in large commercial areas or along highways. Due to their height and size, they are designed to attract the attention of drivers from a significant distance. These signs are ideal for businesses seeking to increase visibility in sprawling or high-speed areas, where signage placed at ground level might go unnoticed.
The large scale of pole signs makes them an effective tool for ensuring brand visibility over long distances. They are commonly used by gas stations, restaurants, and retail chains located near highways, offering an efficient way to promote brand identity and draw in potential customers traveling by car.
4. Architectural Signs
Architectural signs are custom-made to blend seamlessly with a building’s design, enhancing the aesthetic appeal of both the sign and the building. These signs are highly sophisticated and often reflect a brand’s unique image, creating a sense of exclusivity and professionalism. Architectural signs can incorporate materials like metal, glass, or stone to complement the structure’s architecture, ensuring that the sign becomes a cohesive part of the overall environment.
For businesses seeking to elevate their corporate branding signage, architectural signs offer an excellent solution. They deliver a premium, custom look that resonates with audiences and helps communicate a refined brand message.
5. Channel Letter Signs
Channel letter signs consist of three-dimensional letters that are individually mounted to a building’s facade, often with internal or external illumination. These signs are visually striking and provide excellent visibility both day and night, making them ideal for businesses looking to maximize exposure around the clock.
Channel letter signs allow businesses to incorporate their logos, fonts, and colors in creative ways, closely aligning with their brand identity. The illuminated nature of these signs draws attention after dark, making them highly effective in areas with nightlife or evening traffic.
Other Great Signage Options
Awning Signs
Awning signs incorporate signage into an awning over a business’s entrance, combining functionality and branding. These signs provide protection from the elements while showcasing the brand. Awning signs are especially popular among cafes, boutiques, and other storefronts that benefit from enhanced street presence.
Window Decals
Window decals are graphics or text applied directly to store windows. This cost-effective option allows businesses to update their brand messaging quickly, making it ideal for promotions, sales events, or simply reinforcing brand identity to passersby.
Digital/LED Signs
How can digital signage enhance branding? Digital signs or LED displays are dynamic tools that allow businesses to showcase real-time updates, promotions, or special announcements. They are highly engaging and attention-grabbing, making them perfect for high-traffic areas where rapid communication is essential.
Help Your Business Stand Out With Signs by 1 Stop Signs
In today’s competitive marketplace, investing in the right signage is essential to increasing brand visibility and recognition. Monument signs, blade signs, pole signs, architectural signs, and channel letter signs are all proven methods for capturing attention and making a lasting impression on potential customers. By utilizing high-quality, well-designed signs, businesses can boost foot traffic, strengthen their brand identity, and ensure consistency across all locations. At 1 Stop Signs in Phoenix, our experienced team is ready to help you find the perfect signage solutions tailored to your brand’s needs. Contact us today to explore how custom signage can enhance your business and drive long-term success.
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What to Think about Before Opening Another Location
If you’re running a successful business, opening a second location can be an exciting event. It isn’t always easy to tell, however, when you’re truly ready to make that momentous move. In this video from MSNBC’s Your Business, you’ll meet a dynamic entrepreneurial couple who own a juice bar and vegan bistro called Kale Café. After finding success with their first restaurant in Daytona Beach, FL, they decided to open a second location in nearby Ormond Beach. If you’re planning to expand your business in Phoenix, you can take heart from their example—and learn the same lessons they learned in this video. As you’re setting up shop in your new store, contact us to buy a first-rate custom-made sign , vehicle graphics, and other business signage so you can attract new customers.
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6 Ways Business Signs Help You Stand Out
If you’re looking for a new way to promote your business or get more bang for your marketing buck, you may be overlooking one simple strategy that never stops giving back to your company: a business sign. Business signs do everything from increasing the visibility of your brand to deepening the connection your existing customers have to your company, and unlike other marketing efforts, there is no campaign end date. Business signs market your business around the clock and boost the amount of pedestrian traffic you get through your door.Boost Your Visibility with Indoor and Outdoor Business Signs
If you’ve been trying to boost your brand exposure, what better way to do so than investing in custom-made indoor and outdoor business signs. Signage is an efficient and cost-effective way to make potential customers familiar with your business. Seeing your business logo or name on signs will work to familiarize passersby on what your brand is all about. Statistically speaking, people are much more likely to buy from brands that are familiar to them. Having custom signs will not only familiarize people with what you can provide, but it will also make your company name a known entity. Due to this, when a person needs a product or service, the exposure they received to your custom signage will make your business’s name organically come to their mind.
A 24-Hour Marketing Solution!
One of the coolest aspects surrounding our custom signage solutions is that they offer your business 24-hour marketing. No other marketing effort has this type of unique and lasting impact, as our signs will effectively market your business even when you’re closed! Outdoor business signs can be custom made to enhance your companies’ brand and promote your commercial space. Additionally, LED and neon signs make your brand visible all day and night! Now that’s what we call a great marketing strategy. Whether you’re looking for LED, monument, attached, awning, or more customized sign solutions, we can help promote you’re your business 24/7, 365.
It Helps Draw Traffic Right to Your Door
A great outdoor business sign will draw attention to your space, peaking passing pedestrians’ interest in what you have to offer. It’s well-known in this industry that consumers will enter a store or business they have never visited before based simply on attractive signage. This can be explained by the simple fact that humans are visual creatures. Visualization works from a human perspective because we naturally respond to and process visual data better than any other type of information. Passersby who see your high-quality custom signage, whether it’s at your store-front, on the interstate, or side streets, will subconsciously store your signs image in their mind. More times than not, this marketing will spark them to make an impulse purchase based solely on your signs visual appeal.
Set Your Business Apart from The Competition
A custom outdoor business sign helps to differentiate your business from all the competition. When you have a sign that stands out due to its visual appeal, it will help to further build your brand and make your business appear truly unique in the eyes of a potential customer. If we’ve learned anything in this industry, it’s that great aesthetics go far in the world of marketing. That’s why we offer so many unique design options, like neon signs or dimensional letting, that work to differentiate you from the plethora of other businesses competing for customer engagement in Chandler, AZ and beyond.
Promote Your Events
Whether your company is having an upcoming sale, convention, or expansion, you can promote this to customers through our custom outdoor or indoor business signs. Signage makes it easy to alert your customers about special events without having to exert energy towards sending mass emails or passing out fliers. Additionally, repeat customers are more likely to return to your business if you promote new stock or a new service through comprehensive signage.
Bridge Your Online and Offline Presence with Custom Signage
In this digital age, it has become more important than ever for businesses to incorporate both online and offline customer traffic. When you choose our services to create indoor or outdoor business signs for your company, we can include your business URL in the design to encourage customers to connect with you online. Our design professionals at 1 Stop Signs can coordinate your custom signs design, font, and colors to match your website or social media accounts to help create brand cohesiveness. A well-thought-out and cohesive sign will not only enhance the image of your brand, but it will also stand in contrast to a sea of unappealing and easily-overlooked business signs.
Outdoor and Indoor Business Signs by 1 Stop Signs
When you need outdoor and indoor business signs to promote your Chandler, AZ business, 1 Stop Sign has a variety of solutions. For over two decades, we have been providing state-of-the-art interior and exterior business signs to clients all around the world. Throughout the years, we have established a name for ourselves when it comes to superior customer service, manufacturing, quick turnarounds, and quality products. With our custom indoor and outdoor business signs, we can help you effortlessly market your business around the clock. Choosing to build your brand through our signage solutions is guaranteed to generate more customer traffic. Let us help you create a custom sign that effectively promotes your business, using illuminated lettering, brand-specific coloring, and other features you need to build your brand awareness. Contact us to help you with business signs in Phoenix and Chandler. Please help other business owners discover the power of a great sign by sharing this information.
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Solving Wayfinding Challenges on Healthcare Campuses
If you drive through Phoenix, you’ll notice numerous examples of signage wherever you look—neon signs, restaurant signs, and even vehicle graphics. Can you guess where you might find the most signs in a single building? A hospital is a plausible answer to that question since hospitals and other healthcare facilities need to put up numerous signs in order to direct their patients to the right destinations. These are some of the aspects of a successful hospital signage system:
New and Well-Maintained Signage
First and foremost, the signs in a healthcare facility need to be clean and well-maintained. If the signs are showing their age, they will reflect poorly on the hospital and may be harder to read. Smart and up-to-date signs, meanwhile, will project an image of competence and professionalism.
Illuminated Outdoor Signs
Hospitals and other healthcare centers have to be accessible to patients and visitors around the clock, which means that all outdoor signs need to be visible even in low-light conditions. Making these exterior illuminated signs is an effective way to ensure that they are always readable. The signs directing drivers to the hospital should be especially bright and noticeable.
Easy-to-Remember Names
When hospital corridors have numbers or generic names, it means that it’s going to be more difficult for patients, visitors, and even staff to remember them. Giving these corridors memorable titles—for example, naming them after local streets or well-known landmarks—is a good way to ensure that everybody will be able to keep them straight.
Identifying Graphics
Signs can include more than text, of course—in fact, it can make them much more useful. Adding photos, diagrams, maps, and other graphics to signs can help provide information to hospital visitors, making them less likely to get lost if they are unfamiliar with the building. Scrolling digital signs are even more helpful since they allow the hospital to provide visitors with continual updates throughout the day. Contact us to learn more about signs in Phoenix DMA.
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Get Acquainted with Your Font Options
A custom-made exterior sign can be the perfect addition to your Phoenix business’ storefront. When you’re having your outdoor sign designed, however, it’s easy to overlook one of the single most important factors: the font you use for the text. The font may seem like a minor issue, but it really isn’t—using the wrong font can confuse your customers or even make your sign difficult to read. Here are some of the main options that are available to you for your sign’s font:
Script and Cursive
While cursive is no longer widely taught in schools, it still has its place in design. Rendering your business’ name and motto in the script can give your sign the touch of sophistication and class you’re looking for. It’s important to make sure, however, that the size of the text is large enough—and the letters bright enough—to be read easily.
Serif
Serif fonts have distinctive lines jutting out of the ends of their letters. You’ve probably seen serif fonts used numerous times—Times New Roman is one of the most popular examples. Serif fonts have an elegant, traditional look that may be suited for your sign if you want to project a serious, professional image.
Sans Serif
As you might guess from the name, sans serif fonts do not have the tiny lines used in serif fonts. Because of their simplicity, sans serif fonts are extremely popular in today’s advertising graphics. If your sign’s text is short and straightforward, a sans serif font is likely the best choice for you.
Decorative
Decorative fonts, as the name suggests, have unusual, unpredictable letter designs that are meant to grab the viewer’s attention. While decorative fonts do run the risk of being difficult to read, a well-designed and imaginative decorative font can help to make your business stand out from the crowd.
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Choosing Between Vehicle Graphics and Magnets
If you want to get your business noticed, one of the best—and most easily overlooked—places to advertise it is on your car. Vehicle advertisements are a terrific way to boost your business’ visibility and reach a much wider audience. You have two basic options for advertising on your vehicle: vehicle graphics and magnetic signs. Each of these options has its own advantages. Magnetic signs are more cost-effective than full-fledged vehicle graphics, and you can easily remove them from your vehicle whenever you want to. They can also be custom-sized to fit your vehicle. Vehicle graphics, on the other hand, are more durable and long-lasting than magnetic signs, and it’s not possible to steal them. They’re more versatile than magnetic signs, as they can be placed anywhere on your vehicle. You also do not have to remove them when you want to wash your vehicle. Whatever option you decide on, both vehicle graphics and magnetic signs are sure to attract more attention to your Phoenix business. -
Exterior Sign Mistakes You Should Avoid
Online marketing reigns supreme these days. However, branded business signs will always be essential for all brick and mortar companies. From mom and pop corner shops to major franchise locations, every company near Phoenix needs high-quality business signs that bring customers to its doors. For the best results, work with a sign design expert, and he or she will stop you from making common mistakes.
Poor Contrast One of the most common sign design mistakes is poor contrast between the lettering and background. There’s a reason why many successful businesses have signs that feature black letters on a white background—the contrast is excellent, and the lettering is easy to read. Some examples of color schemes you should avoid include black lettering on a brown background, red lettering on a pink background, and blue lettering on a black background. Make it as easy as possible for your customers to read your sign.
Obscure Font
Entrepreneurs are always on the lookout for unique characteristics that set their companies apart from the rest. This is a smart branding idea, but not if it affects the readability of your exterior signage. Avoid choosing a font style that is dramatically different from other signs, such as fancy calligraphy script or whimsical Comic Sans font.
Imbalanced Size
Your sign and its lettering need to be large enough to be easily read by passing motorists and pedestrians. However, they shouldn’t be so large that they take up the entire width and height of the sign itself. Design experts recommend leaving enough “white space” around the letters so that they look balanced.
Intricate Logo
Logo design isn’t easy. Some entrepreneurs spend months designing the perfect logo for their business. And in some cases, they have to go through the process all over again when it’s time to order their exterior signage. Before you settle on a logo design, envision how the logo will look on a sign. An ideal logo is one that is clear and makes sense regardless of whether it’s on a large billboard or a promotional pen. Contact us to learn more about signs in Phoenix DMA.
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The Subtle Ways That Signage Enhances the Guest Experience
On any given day, your hotel may host guests from the next town, a neighboring state, or the other side of the world. Every guest, no matter how far he or she has traveled, desires comfort and convenience. The little details can make all the difference—from complimentary newspapers to extended hours room service. And of course, signage that enhances the guest experience. Hotels in Phoenix that use custom-made signs can inform and entertain guests simultaneously to support a hassle-free stay.
Providing Useful Information One of the ways you can improve the guest experience in your hotel is by reading negative online reviews of other hotels, and using them to bolster your hotel’s services. You’ll likely find that guests often complain about the long wait time at the desk, or about having difficulty finding someone to answer a question. Use signage to help guests help themselves. Use wayfinding signs to point guests in the right direction. Add more detailed signs inside the elevators with information such as the check-in/check-out times, available discounts and perks, and pool and fitness club hours.
Offering Fun Facts About the Area
There’s something special about every town. Do a little research to find some of the most intriguing facts about your area, and have them added to a building sign. For instance, your guests may be interested to know that your town was responsible for inventing the potato chip, or that it’s the hometown of a famous astronaut. If possible, identify a fun fact about your own hotel, such as the fact that a former President stayed there. These signs are intended to entertain your guests while they wait, so place them by the elevator banks and front desk.
Highlighting Conference Events and Attractions
Large conferences can push a hotel staff to its limits. Make wayfinding as easy as possible for the attendees with custom-printed signs that point people in the direction of major attractions, speakers, or booths. In smaller font beneath each main item, indicate the times at which that attraction is available.
Introducing Dining Options
Hotels are like miniature communities with everything a guest could need. But quite often, travelers prefer to leave the hotel in search of local dining options. You can use signage to attract more guests to the hotel’s restaurant or café. Use enticing names for the signature dishes, and emphasize any dishes that are closely associated with your particular town or region.