Designing your outdoor signs in Chandler and Phoenix is not a task to take lightly. Along with the advertising side of sign design, you also should be practical and consider the surrounding elements found in Phoenix.

Use Bright Colors

Any business sign is going to use some sort of noticeable and bright color as part of its signage. Often, these colors include green, yellow, and orange. Many companies will keep their main business name in white, but accent it with different colors in the logo or sign design. Blue is another popular color, although it is typically employed as a background color to a yellow or white business name. In the end, you must consider your intended customers, as well as the main public. Create your signage in response to the people you wish to attract.

Use Sufficient Backlighting

Almost every business can make use of some sort of LED sign or a backlit metal sign. Employing backlighting will further attract more customers to your store over another with a simple, non-lit sign. You may also consider a lightbox separate from your store, such as a monument sign or a smaller sign located in a nearby shopping center. This extra form of advertising will alert customers to your presence as they drive or walk by the exterior sign. If you highlight advertising campaigns or products in the lightbox, you may consider keeping it lit when your store is not open. This advertisement can entice customers to call your store during business hours.

Use a Knowledgeable Sign Company

Take advantage of a local sign company, especially for a sunny place like Phoenix. A local sign company will help you plan against possible color fading due to sun exposure. They can also advise you on the best ways to design your lighted signs, as well as the best times to turn the lights on. They will also use stronger materials that will stand up to the notorious heat of the desert.

If you have been on the fence about installing LED signs near Chandler and Phoenix , watch the video to learn the clear benefits of installing LED lighting in your signage. Along with promoting a better environmental outlook for your business, you will save a lot of money just by changing the lights in your business signs.

One of the biggest benefits to installing LED signs is the easy maintenance—you will not have to change an LED bulb for several years. Also, the energy output is significantly less than an incandescent bulb. Your business can save up to $100 for every LED bulb you install. This will equal potentially thousands of dollars in extra money and saved energy.

Sign companies near Chandler and Phoenix offer several options for commercial signage. These various types of signage are important to encourage customers to come into your store and bring attention to your store from a distance. Depending on your business and marketing plan, consult your local sign company to find out which type of signage would be best for your company.

Lightboxes

Outdoor lightboxes are a great way to draw attention to your business. The lightbox can be located in front of your business, welcoming customers into your store. However, you can also have an advertisement in a lightbox located elsewhere from your business. For example, many stores located within malls and shopping centers will employ a lightbox to encourage customers to find the store across the mall. This effective form of advertising will bring your business to the forefront of customers’ minds and draw more foot traffic to your store.

Dimensional Lettering

When your business employs bold lettering for its store sign, customers are more likely to notice. Instead of a simple banner, install lighted dimensional lettering across your storefront. This will draw attention to your store during the day and especially at night. The dimensional lettering creates a pleasant, three dimensional effect that many customers prefer. You can install this type of signage directly to your building, using your business name and logo, or you can attach it to a separate structure away from the building.

Metal Signs

Whether you install a metal sign on the outside of your business or within your office, this classic and simple sign design will draw attention. The metal sign can be a blade sign which hangs outside of your business and over the sidewalk. You may also consider a metal sign as a backdrop in your lobby to introduce customers into your office. Your business name and logo can be easily etched or cut out of a sheet of metal. Once the custom-printed sign is complete, it can be backlit for easier viewing at night or simply to create a more dramatic effect.

Are you considering using vehicle graphics in Chandler and Phoenix to promote your company on the road? Vehicles offer a great space for your advertising and signage needs. Plus, unlike normal outdoor signs, vehicle graphics are constantly on the move. That means you can be sure that your company’s message is viewed by the maximum number of people.

One of the most important things to consider in your sign design is to be sure that you are using long-lasting materials. Remember that vehicles are subject to wind, rain, and sun; your advertisement will inevitably take a beating. Be sure to choose the highest quality materials to keep your advertisement looking great after it’s been in contact with the elements.

Vehicle graphics can be applied to a variety of automobiles for maximum exposure. Trucks are a great option because they can accommodate a larger graphic. You may also want to consider taxis for your advertising campaign, as they typically run through city centers. Finally, graphics can be applied to any corporate vehicles you have in your fleet, including company cars and delivery and service vans.

Neon signs in Chandler and Phoenix are a great way to grab your customers’ attention at night. Neon signs are easy to install and act as excellent outdoor signs, especially if your business stays open well after dark.

Watch this video to learn more about how neon light signs are made. Neon signs are created out of glass tubes that are bent into letters or other shapes. The glass tubes are filled with inert gas, such as neon or argon. The atoms in these gasses glow when an electric current makes contact with the electrodes in the tubes and sends electrons flowing through the gas. Neon signs come in different colors based on the type of gas and color of glass used in the sign.

If you’re considering purchasing neon signs in Chandler and Phoenix, you may be wondering how this type of sign works. Illuminated signs  are a great way to attract customers in the evening hours and provide your company with an eye-catching way to deliver its message. Keep reading to learn how neon signs are made.

The Basics

Neon light signs are constructed out of glass tubes that are shaped into words or graphics. These tubes are then filled with inert gases—in other words, non-reactive chemical gases. An electric current is then made to flow through the glass tubes. That’s when the magic happens. Once the electric current meets the electrodes held in the tubes, electrons flow through the glass. This process makes the atoms inside the tubes glow, giving off a bright colored light.

Glowing Colors

The color of the glowing light depends on the type of gas contained in the glass tubes. Argon gas, one of the noble gases, appears as a cold blue color when it is contained in clear glass tubes. In contrast, neon gas gives off a red color. For a wider range of colored lights, the glass tubes can be coated with fluorescent powders in different colors. For example, a yellow tube can be combined with argon gas to produce a green light, while the same tube used with neon gas would give off an orange light.

Glass Tubes

The glass tubes used in neon signs are shaped with a glass blowing technique. Rather than using straight tubes to form the letters, long tubes are bent into letter-like shapes or other images. Then, the tubes are attached to neon electrodes. This is done by fusing them together using a propane hand torch and blowing tube. Finally, the tube is attached to a pumping system that sucks the air out of the tube and fills it with the chosen inert gas. The gas is then sealed inside the tube by closing the electrode off.

Are you looking for a company that specializes in custom made signs serving Chandler and Phoenix ? Having signs custom made for your business offers several advantages. Not only will your business stand out with its unique signage, but you can also be specific about what message your signs send to your potential customers. Read on to learn more about the benefits of custom-made signs for your business.

Build Your Brand

Signs are a huge part of marketing. Not only do they alert potential customers to your existence, but they also help form an initial impression in viewers’ minds. Take this opportunity to use your company’s custom-made business signs to build your image and turn your company into a brand. Weave your company’s personality into the colors and graphics on your signage. This will help grab the attention of your target demographic. Finally, make sure you continue building your brand through the use of similar imagery on your business cards, brochures, and website. Customers will appreciate being able to identify your company’s brand through multiple marketing outlets.

Create a Perfect Fit

When you have signs custom made for your business, you probably have a good idea of where that sign will be located upon completion. Location is everything, and you’ll want to create a sign that fits in with its surroundings, whether you’re looking to create storefront signs, monument signs, or illuminated signs. Take advantage of a custom-made sign design by choosing a size and shape that is appropriate for its location and will be most likely to gain viewers’ attention in the right way.

Make an Investment with High Returns

Are you concerned that a custom-made sign will be more expensive than something in the one-size-fits-all category? Custom signs and banners tend to pay for themselves, as they increase traffic to your location and thus boost your sales rates. Remember, the first impression is the most important—let yours shine by investing in unique signage.

Looking for an affordable and effective way to market your business? Consider custom-made signage. Signs are so widespread that we hardly notice them, which is one of the reasons why they are effective as marketing tools. On-premise signage not only identifies your business and marks its physical location, but it has the ability to reach countless drivers, passengers, and pedestrians every day. Read on to learn more about some of the ways signage can help grown your business, and then contact a business sign company serving Chandler and Phoenix to design effective storefront signage for your own business.

Attract New Customers

Although a majority of your customers live or work within close proximity to your business, millions of people relocate annually which means every year you lose customers that must be replaced with new ones. The quickest, easiest, and most economical way to attract new customers is with signage. Eye-catching outdoor signs will alert people as to your business and let them know that you offer what they are looking for, whenever they’re looking for it.

Brand Your Business

“Top-of-mind awareness” is the ultimate goal for any business, since it means that business is the first one that comes to mind as a place to find a specific product or service. This awareness is built and reinforced through repetition, which is helped by branded signs. Every time someone drives or walks by your eye-catching business sign, an impression will be made on them and your brand will grow in their mind and be associated with the products or services you offer and you hope they come to you for.

Mark Your Territory

On a similar note, outdoor signs will also help you differentiate your business from nearby competitors. Although Phoenix is a large city, there are probably at least a couple of competitors within close distance to your business. A custom sign will help spotlight your business and claim more of the territory from your competitors.

You could serve up the best food in the Valley, but unless people are attracted to your restaurant and enticed to come in you’ll probably have a lot of empty tables. Word of mouth is great for restaurants, as are positive online reviews, but good signage is the bread and butter of any new restaurant that is still establishing itself. Custom-made signs can be just as enticing as any dish you serve up inside, so it’s important that you take your time and work with an experienced business sign company in Phoenix to create a great sign for your restaurant. Here are some sign design tips to get you started.

Convey Your Cuisine

When people are in the mood for a certain type of cuisine, they might look for visual cues to help them identify a restaurant that serves up the types of dishes they are craving. Try to incorporate some of the symbols, fonts, or colors typically associated with the type of cuisine you serve. For example, if you own an Italian restaurant, incorporate colors of the Italian flag or use Italian phrases. Get creative and work with a custom sign design firm in Phoenix to come up a great visual representation of the delicious cuisine you serve in your restaurant.

Use Mouth-Watering Colors

Color psychology is the science that explains the connection between certain colors and the psychological effects they have on people. Knowing how different colors affect different people can help you choose primary and secondary sign colors that convey the right message for a restaurant. For example, studies show that blue and purple can result in loss of appetite, and red is known as more of an appetite stimulator.

Keep Signage Clean

People generally don’t want to eat in a dirty restaurant, so it’s important that you keep your signage clean to convey that you run a clean restaurant. Keeping your signage clean will also ensure maximum visibility and can even help to extend the life of your storefront signs.

Although most zoning codes in Chandler and Phoenix are pretty loose when it comes to sign requirements, there are still restrictions that limit things like sign dimensions, colors, and other visual factors. In the event that you wish to install a sign that is not allowed under local sign codes, you can apply for a legal exemption. When applying for a variance, be prepared to explain the reasons you have selected a sign design not permitted under existing code and why you feel it is necessary to move forward with the selected design.

If you work with an experienced business sign company serving Chandler and Phoenix, you can receive help through the process of applying for a sign variance. Your business sign contractor can help you demonstrate to the governing body why it is in the best interest of the local community to grant the request for a sign variance.