Your business is much more than a physical location: It’s the sum of your products, services, employees, customers, and impact on the community. Still, it’s always a good idea to put some effort into making your brick and mortar location as presentable as possible. One way to do this is to install an attractive and artistic wall sign designed by professional business sign company in Chandler and Phoenix. A large interior sign can do wonders for employee morale and your customers’ perception of your business.

Choose the Wall Carefully

When designing an effective wall sign, it helps to have a specific wall in mind. For example, you might install the sign behind the receptionist’s desk, or perhaps in a clearly visible part of the waiting area. If you want your wall sign to inspire your employees, you might have it installed in the bull pen, or perhaps the communal cafeteria. Knowing where the sign will appear will make the other aspects of the design process easier, and help you achieve a more attractive final product.

Incorporate Surrounding Design

Once you have an idea of where you’ll put the wall sign, take plenty of pictures of the surrounding area. It’s important that your wall sign fits in well with your interior décor, or else it may clash and illicit a negative reaction. Think about the paint color on the wall, the texture and color of the floor, and the look of the furniture; then incorporate all of these details into your wall sign design. If you don’t like the way your interior looks, now would be a good time to start from scratch.

Refer to Existing Branding

Unless you’re undergoing an effort to completely rebrand your business, your wall sign should at least be reminiscent of your existing logo. It’s OK to deviate from your main logo—in fact, coming up with a slightly grander variation may be appropriate. For instance, you might give your logo a bit of classy gravitas by creating a simple, steel version of it for your wall sign.

As you browse lightbulbs at your local grocery or hardware store, you’re bound to see a group of bulbs labeled “LED.” LED, which stands for light-emitting diode, is a relatively new type of lighting that is slowly replacing traditional incandescent lightbulbs. If you’d like to learn more about LED lighting, watch this video and reach out to an LED sign company serving Chandler and Phoenix.

This video from How Stuff Works provides a brief history of LED. A man named Nick Holonyak Jr. is credited with developing the light-emitting diode in the middle of the 20 ^th century. An LED light is comprised of diodes—or simple semiconductors—made of aluminum gallum arsenide, along which electrons can flow more efficiently than the filaments of traditional incandescent lightbulbs. LED bulbs last much longer than incandescent bulbs and don’t get nearly as hot, making them very popular among consumers.

Starting a business is a monumental undertaking. In addition to coming up with a business plan and obtaining the appropriate permits, you need to find ways to market your business so customers or clients can actually discover your products or services. One of the basic aspects of marketing is installing an attractive outdoor sign that allows customers to quickly identify your business and what it does. For help understanding the importance of an outdoor sign, take a look at this article and reach out to a business sign company near Chandler and Phoenix.

Maintaining Professionalism

The modern consumer expects to see clear, clean, and professional-looking signage outside every business. If you fail to install professional signage outside your business, would-be customers are unlikely to purchase your goods or services or even set foot on your property. An attractive outdoor sign will help get customers in door—your excellent products and services should do the rest.

Attracting Customer Attention

In this age of the internet, more and more people are discovering businesses through Google, Yelp, and other online services. However, there’s still much to be said for old fashioned foot traffic. A good-looking outdoor sign will cause more customers to think “that looks like a nice place,” which is the first step toward patronizing your business. Even if customers don’t immediately step inside your business after seeing the sign, the image of your sign will stick in their heads: maybe they’re stop in the next time they walk or drive by.

Branding Your Business

Think of the sign outside your business as the flagship of your business’s branding and marketing campaign. The logo that you include in your advertising efforts should appear on your outdoor sign, establishing continuity between your virtual and physical business. If people pass your business and see your outdoor sign on the way to and from work every day, there’s a good chance that many of them will actually step in and say hello.

You can capture the loyalty of customers by providing a superior product or service, but getting customers in the door is another story. To garner the attention of paying customers, you need to brand your business with an attractive logo, then spread that logo as far and wide as you can. With a memorable logo and a custom business sign made by a company near Phoenix and Chandler, your business can reach great heights.

Keep it Simple

First and foremost, your logo must be easy to understand. While it may be tempting to create a work of art as your logo, this will only serve to confuse and alienate consumers. Instead, consider presenting the name of your company in an easy-to-read font and, if appropriate, pairing it with a simple symbol that represents your business. Of course, your logo shouldn’t be too simple, either: you want to leave no doubt as to what your business does.

Consider Your Services

Your business’s products and services should be forefront in your mind as you work on designing your logo. Even the colors featured in your logo should relate to the type of business you run. For instance, if you run a funeral home or another serious business, you would do well to stick to darker, more subdued colors. If you run a toy store or other fun business, bright colors would be appropriate. You might also consider including a stylized symbol that represents your products or services—for example, a wrench silhouette would be a fine logo for a tool company.

Create a Tagline

A logo should serve as an aesthetically pleasing symbol that makes your business more approachable. If your logo and business name alone do not adequately convey what you want them to convey, consider adding an accompanying tagline. Think of a tagline as a text version of your logo—something that sticks in your customers’ minds and helps them better understand your business.

Standing apart from the competition is one of the greatest challenges that any business must face. Even if you provide a service or product that is far and away better than your competitors, you must still pay attention to branding and marketing. You’ll find that custom made signage company serving Chandler and Phoenix can be a tremendous help in this regard.

This video features excellent suggestions on how to design an effective logo. The main job of a logo should be to convey what your business does in a concise manner. For example, a consultancy firm might express professionalism in their logo with a suit and tie. Generally speaking, serious companies choose more subdued colors for their logos, while companies that provide fun products or services often opt for brighter colors.

Artificial lighting is one of humankind’s greatest achievements. Electric lighting was an especially important invention, as it provided considerably more illumination than the coal and gas counterparts that preceded it, and at a lower price. Of course, the wheels of progress never stop turning, and there are always improvements to be made. LED (light-emitting diode) lighting is a revolutionary method of illumination that is used for everything from digital clocks to custom signs on businesses. But how do LEDs work?

An LED light is essentially a small bulb that fits into an electrical circuit. LED lights are unique in that they don’t have a tungsten filament, unlike traditional light bulbs, and they don’t get anywhere near as hot. The LED light comes from the movement of electrons within the semiconductor material. The electrons behave in such a way that allows for the release of energy in the form of photons, or light. LEDs have become very popular in recent years thanks to their extraordinarily long lifespan: they’ve been known to last thousands of hours longer than traditional incandescent bulbs.

As the owner of a business, it is essential to use signage to direct your customers and attract new clientele. By choosing custom made signs for your business space, you can rest assured that your signs communicate your message effectively. To start creating indoor or outdoor signs for your business, you may want to consider working with a sign company near Chandler and Phoenix . The designers at your sign company will be able to help you create a variety of signs that can be used throughout the inside and outside of your business. To get you started on your sign design project, here is a look at some different types of wall signs for businesses.

Exterior Signs

Exterior signs are arguably among the most important signs that can be put up by a business. With a carefully crafted and well-placed business sign, you can make sure that your business is easy to find from the street. In addition, your exterior signs can also provide essential information about your business, such as your hours and your key services.

Directional Signs

Directional signs can be placed on either the interior or the exterior of a business. Unlike conventional exterior signs, which are meant to convey basic information about your business, directional signs are used to offer your customers specific directions. For example, some restaurants choose to include directional signs that show customers where to form a line or pay their tabs. Directional signs can also offer instructions to find a bathroom or dressing room.

Regulatory Sign

Finally, all businesses must include certain regulatory signs on their walls. The types of regulatory signs that are required for businesses varies from state to state. Typically, you will need to have exit signs, stairwell signs, and accessibility signs. If you are wondering about the different types of regulatory signs that are needed for your business, you should be sure to get ahold of a sign company that serves your local area.

At 1 Stop Signs , we are committed to providing our customers with top quality sign design services. When you are in need of signage near Chandler and Phoenix, the sign design experts at our sign company will be there to help you create the sign of your dreams. From restaurant signs to vehicle magnets and more, we are able to create a versatile range of signs for our business clients. One of the top reasons to work with our sign company is our great financing options. Let’s take a look at the steps of getting free financing on your new business sign.

Choosing a Sign Style

When you work with 1 Stop Signs, you will have dozens of different sign styles to choose from. Our team of designers can help you choose the right type of sign for your particular business. For example, if you are seeking a sign that can be easily seen at night, you may want to consider an LED sign. Other flashy sign options include illuminated sign cabinets or digital print wall murals.

Creating Sign Content

After you have determined what type of signage will be the best fit for your company, it will be time for you to create your sign content. The content of your sign will be dependent on its placement, as well as its function for your business. An exterior sign, for example, should almost always display the name of your company. Interior or directional signs may need more detailed information.

Applying for Sign Financing

The final step of getting free financing on a new business sign is to apply for financing services from 1 Stop Signs. As you are working with a team of sign designers at our company, we will be happy to answer any questions that you may have about the financing process. With free financing, you can receive valuable financial assistance towards the initial costs of creating a brand new business sign. Though a sign is a valuable investment for your business, you should not have to pay excessive interest or an unreasonable down payment to find quality work for your custom sign.

Business signs are used to advertise companies and provide consumers with important information. If you are creating a new sign design for your business, you will want to make sure that you choose the right materials for you signage. As you are selecting a sign material, you will have many factors to consider. For example, if you are creating custom printed signs that will be added to existing features on your building, you can use a sign material that is pliable, rather than rigid. Self adhesive vinyl, for example, can be easily placed on an existing surface. Free standing signs, by contrast, should be made out of rigid materials, such as metal or strong vinyl. Other state of the art sign materials, such as LED signs, can make fantastic additions to any business space. With the help of a company offering signage near Chandler and Phoenix, you create the perfect business or restaurant signs for your commercial space.

When planning your franchise signs near Chandler and Phoenix, you should keep your customers in mind. Designing attractive signage that will show up in multiple places is important to draw customers into the individual franchises. Here are some considerations when planning your franchise signs.

• Think about the business name, the font it is in, and the accompanying logo. It should be easy to read and appealing to various groups of customers, but especially to your intended demographic.
• Consider the types of colors that will show up on your signage. They should be bright and colorful, but not overwhelming. Consider all of the locations these signs will be located—e.g. in a mall, food court, on the street—and how they will look next to the possible colors and lighting surrounding them.
• You should consider if your franchise sign should be lit up. If every location has a standard set of hours that go well into the evening, then an LED or neon sign is smart. However, if each store can determine their hours, you may want to leave the decision of backlighting up to the franchise owner.