You can capture the loyalty of customers by providing a superior product or service, but getting customers in the door is another story. To garner the attention of paying customers, you need to brand your business with an attractive logo, then spread that logo as far and wide as you can. With a memorable logo and a custom business sign made by a company near Phoenix and Chandler, your business can reach great heights.

Keep it Simple

First and foremost, your logo must be easy to understand. While it may be tempting to create a work of art as your logo, this will only serve to confuse and alienate consumers. Instead, consider presenting the name of your company in an easy-to-read font and, if appropriate, pairing it with a simple symbol that represents your business. Of course, your logo shouldn’t be too simple, either: you want to leave no doubt as to what your business does.

Consider Your Services

Your business’s products and services should be forefront in your mind as you work on designing your logo. Even the colors featured in your logo should relate to the type of business you run. For instance, if you run a funeral home or another serious business, you would do well to stick to darker, more subdued colors. If you run a toy store or other fun business, bright colors would be appropriate. You might also consider including a stylized symbol that represents your products or services—for example, a wrench silhouette would be a fine logo for a tool company.

Create a Tagline

A logo should serve as an aesthetically pleasing symbol that makes your business more approachable. If your logo and business name alone do not adequately convey what you want them to convey, consider adding an accompanying tagline. Think of a tagline as a text version of your logo—something that sticks in your customers’ minds and helps them better understand your business.

Standing apart from the competition is one of the greatest challenges that any business must face. Even if you provide a service or product that is far and away better than your competitors, you must still pay attention to branding and marketing. You’ll find that custom made signage company serving Chandler and Phoenix can be a tremendous help in this regard.

This video features excellent suggestions on how to design an effective logo. The main job of a logo should be to convey what your business does in a concise manner. For example, a consultancy firm might express professionalism in their logo with a suit and tie. Generally speaking, serious companies choose more subdued colors for their logos, while companies that provide fun products or services often opt for brighter colors.

Artificial lighting is one of humankind’s greatest achievements. Electric lighting was an especially important invention, as it provided considerably more illumination than the coal and gas counterparts that preceded it, and at a lower price. Of course, the wheels of progress never stop turning, and there are always improvements to be made. LED (light-emitting diode) lighting is a revolutionary method of illumination that is used for everything from digital clocks to custom signs on businesses. But how do LEDs work?

An LED light is essentially a small bulb that fits into an electrical circuit. LED lights are unique in that they don’t have a tungsten filament, unlike traditional light bulbs, and they don’t get anywhere near as hot. The LED light comes from the movement of electrons within the semiconductor material. The electrons behave in such a way that allows for the release of energy in the form of photons, or light. LEDs have become very popular in recent years thanks to their extraordinarily long lifespan: they’ve been known to last thousands of hours longer than traditional incandescent bulbs.

As the owner of a business, it is essential to use signage to direct your customers and attract new clientele. By choosing custom made signs for your business space, you can rest assured that your signs communicate your message effectively. To start creating indoor or outdoor signs for your business, you may want to consider working with a sign company near Chandler and Phoenix . The designers at your sign company will be able to help you create a variety of signs that can be used throughout the inside and outside of your business. To get you started on your sign design project, here is a look at some different types of wall signs for businesses.

Exterior Signs

Exterior signs are arguably among the most important signs that can be put up by a business. With a carefully crafted and well-placed business sign, you can make sure that your business is easy to find from the street. In addition, your exterior signs can also provide essential information about your business, such as your hours and your key services.

Directional Signs

Directional signs can be placed on either the interior or the exterior of a business. Unlike conventional exterior signs, which are meant to convey basic information about your business, directional signs are used to offer your customers specific directions. For example, some restaurants choose to include directional signs that show customers where to form a line or pay their tabs. Directional signs can also offer instructions to find a bathroom or dressing room.

Regulatory Sign

Finally, all businesses must include certain regulatory signs on their walls. The types of regulatory signs that are required for businesses varies from state to state. Typically, you will need to have exit signs, stairwell signs, and accessibility signs. If you are wondering about the different types of regulatory signs that are needed for your business, you should be sure to get ahold of a sign company that serves your local area.

At 1 Stop Signs , we are committed to providing our customers with top quality sign design services. When you are in need of signage near Chandler and Phoenix, the sign design experts at our sign company will be there to help you create the sign of your dreams. From restaurant signs to vehicle magnets and more, we are able to create a versatile range of signs for our business clients. One of the top reasons to work with our sign company is our great financing options. Let’s take a look at the steps of getting free financing on your new business sign.

Choosing a Sign Style

When you work with 1 Stop Signs, you will have dozens of different sign styles to choose from. Our team of designers can help you choose the right type of sign for your particular business. For example, if you are seeking a sign that can be easily seen at night, you may want to consider an LED sign. Other flashy sign options include illuminated sign cabinets or digital print wall murals.

Creating Sign Content

After you have determined what type of signage will be the best fit for your company, it will be time for you to create your sign content. The content of your sign will be dependent on its placement, as well as its function for your business. An exterior sign, for example, should almost always display the name of your company. Interior or directional signs may need more detailed information.

Applying for Sign Financing

The final step of getting free financing on a new business sign is to apply for financing services from 1 Stop Signs. As you are working with a team of sign designers at our company, we will be happy to answer any questions that you may have about the financing process. With free financing, you can receive valuable financial assistance towards the initial costs of creating a brand new business sign. Though a sign is a valuable investment for your business, you should not have to pay excessive interest or an unreasonable down payment to find quality work for your custom sign.

Business signs are used to advertise companies and provide consumers with important information. If you are creating a new sign design for your business, you will want to make sure that you choose the right materials for you signage. As you are selecting a sign material, you will have many factors to consider. For example, if you are creating custom printed signs that will be added to existing features on your building, you can use a sign material that is pliable, rather than rigid. Self adhesive vinyl, for example, can be easily placed on an existing surface. Free standing signs, by contrast, should be made out of rigid materials, such as metal or strong vinyl. Other state of the art sign materials, such as LED signs, can make fantastic additions to any business space. With the help of a company offering signage near Chandler and Phoenix, you create the perfect business or restaurant signs for your commercial space.

When planning your franchise signs near Chandler and Phoenix, you should keep your customers in mind. Designing attractive signage that will show up in multiple places is important to draw customers into the individual franchises. Here are some considerations when planning your franchise signs.

• Think about the business name, the font it is in, and the accompanying logo. It should be easy to read and appealing to various groups of customers, but especially to your intended demographic.
• Consider the types of colors that will show up on your signage. They should be bright and colorful, but not overwhelming. Consider all of the locations these signs will be located—e.g. in a mall, food court, on the street—and how they will look next to the possible colors and lighting surrounding them.
• You should consider if your franchise sign should be lit up. If every location has a standard set of hours that go well into the evening, then an LED or neon sign is smart. However, if each store can determine their hours, you may want to leave the decision of backlighting up to the franchise owner.

Designing your outdoor signs in Chandler and Phoenix is not a task to take lightly. Along with the advertising side of sign design, you also should be practical and consider the surrounding elements found in Phoenix.

Use Bright Colors

Any business sign is going to use some sort of noticeable and bright color as part of its signage. Often, these colors include green, yellow, and orange. Many companies will keep their main business name in white, but accent it with different colors in the logo or sign design. Blue is another popular color, although it is typically employed as a background color to a yellow or white business name. In the end, you must consider your intended customers, as well as the main public. Create your signage in response to the people you wish to attract.

Use Sufficient Backlighting

Almost every business can make use of some sort of LED sign or a backlit metal sign. Employing backlighting will further attract more customers to your store over another with a simple, non-lit sign. You may also consider a lightbox separate from your store, such as a monument sign or a smaller sign located in a nearby shopping center. This extra form of advertising will alert customers to your presence as they drive or walk by the exterior sign. If you highlight advertising campaigns or products in the lightbox, you may consider keeping it lit when your store is not open. This advertisement can entice customers to call your store during business hours.

Use a Knowledgeable Sign Company

Take advantage of a local sign company, especially for a sunny place like Phoenix. A local sign company will help you plan against possible color fading due to sun exposure. They can also advise you on the best ways to design your lighted signs, as well as the best times to turn the lights on. They will also use stronger materials that will stand up to the notorious heat of the desert.

If you have been on the fence about installing LED signs near Chandler and Phoenix , watch the video to learn the clear benefits of installing LED lighting in your signage. Along with promoting a better environmental outlook for your business, you will save a lot of money just by changing the lights in your business signs.

One of the biggest benefits to installing LED signs is the easy maintenance—you will not have to change an LED bulb for several years. Also, the energy output is significantly less than an incandescent bulb. Your business can save up to $100 for every LED bulb you install. This will equal potentially thousands of dollars in extra money and saved energy.

Sign companies near Chandler and Phoenix offer several options for commercial signage. These various types of signage are important to encourage customers to come into your store and bring attention to your store from a distance. Depending on your business and marketing plan, consult your local sign company to find out which type of signage would be best for your company.

Lightboxes

Outdoor lightboxes are a great way to draw attention to your business. The lightbox can be located in front of your business, welcoming customers into your store. However, you can also have an advertisement in a lightbox located elsewhere from your business. For example, many stores located within malls and shopping centers will employ a lightbox to encourage customers to find the store across the mall. This effective form of advertising will bring your business to the forefront of customers’ minds and draw more foot traffic to your store.

Dimensional Lettering

When your business employs bold lettering for its store sign, customers are more likely to notice. Instead of a simple banner, install lighted dimensional lettering across your storefront. This will draw attention to your store during the day and especially at night. The dimensional lettering creates a pleasant, three dimensional effect that many customers prefer. You can install this type of signage directly to your building, using your business name and logo, or you can attach it to a separate structure away from the building.

Metal Signs

Whether you install a metal sign on the outside of your business or within your office, this classic and simple sign design will draw attention. The metal sign can be a blade sign which hangs outside of your business and over the sidewalk. You may also consider a metal sign as a backdrop in your lobby to introduce customers into your office. Your business name and logo can be easily etched or cut out of a sheet of metal. Once the custom-printed sign is complete, it can be backlit for easier viewing at night or simply to create a more dramatic effect.