Illumination can give your signage the boost it needs to capture attention from a greater distance, as well as maintain the visibility of your storefront signs after dark. Custom LED signs will help your business stand out against the competition, presenting a more modern and appealing storefront that will draw customers through your doors. If you’re considering the many benefits of illuminated signs for your business in Chandler and Phoenix, you may also have a few questions about these signs—keep reading for the answers to a few common questions about the exterior illuminated signs you can choose for your business.

What are LED signs?

LED signs incorporate the latest technology into lighted storefront signs. These signs use LEDs, or light-emitting diodes, rather than traditional fluorescent bulbs or neon tubes to provide light. LEDs offer several amazing benefits when incorporated into exterior signs, including even backlighting, low energy consumption, and long lifetimes to prevent partial or complete loss of illumination, which can make your storefront look poorly maintained.

How many colors should I use in my sign?

Illuminated signs can incorporate as many colors as you’d like, depending on the technology present in the signage. Many businesses prefer a sign that reflects their logo, including the type and number of colors in the logo. While monochrome signs can be more cost-effective, many businesses find that multi-color signage is well worth the investment, bringing in added business quickly and reliably. If you aren’t sure how your choice of color will affect the final cost or maintenance requirements of your storefront signs, we can help you evaluate your options to determine the best solution for your needs.

How do I make my sign noticeable during the day?

The best sign for your business is one that works around the clock to bring customers through your doors. Illuminated signs remain in place during the day, and should provide the same advertising benefits in daylight as they do at night. We can work with you to develop a sign with the right colors and style to ensure your exterior signage remains appealing and inviting, regardless of the time of day.

As a business owner, your goal is to ensure your storefront is appealing and inviting to passersby. Maintaining eye-catching signage near Chandler and Phoenix can help your building stand out, drawing the attention and business of new clients consistently and reliably.

This video explains the vital role that building signs play in the success of any business, particularly those that are new. Because your signage is the first thing potential customers will see, the quality of your business signs will automatically cause them to make assumptions about the quality of your business. Thus, effective and appealing building signs are the key to building your customer base and growing your business over time. You’ll also learn how to get more from your signage by bringing the concepts of your exterior signage indoors to create flow and brand establishment that will cement the tenets of your business in the minds of those who visit.

Are you trying to make your business stand out from the competition? You’ll need to work hard to make your business a success, especially in today’s tough marketplace. While it is important to devote time and energy to creating an outstanding product, remember not to overlook details like making your business visible to your customers. An LED sign in Phoenix can draw new customers to your business, as it will help you be seen at a greater distance as well as at night. LED lighted business signs offer a number of advantages over other types of signs, so keep reading to learn more.

Brightness

One of the main benefits of LED signs is that they are brighter than other signs. A brighter sign will catch people’s attention more easily, and can increase the odds that someone will stop into your store. The brightness allows the sign to be seen from further away, and is easy to see even in bright sunlight. You can customize your sign with different colors of lights to reflect your branding and still reap the benefits of LEDs.

Cost Effectiveness

Some business owners decide not to get an LED lighted sign because it often has a higher upfront cost than other types of signs. The text of an LED business sign can be changed easily, and you won’t have to pay someone else when you want to alter what your sign says. LED lights are also more efficient, which helps keep your electricity costs down. Very little maintenance is required with an LED lighted sign, and the lights themselves last much longer than incandescent or fluorescent versions. Since LED lights last a long time, you won’t have to invest in a new sign for many years, saving you money in the long run.

Customization

The business world changes quickly, and that means that you need to be able to adapt. You can change what your LED sign says easily to grab customers’ attention with a sale, a witty joke, or other intriguing message.

Every business has to start somewhere. Whether you are in the early stages of running a business or you’ve been around for a while, take some time to make sure that you have a professional appearance. If it appears to the average consumer that you do not have the proper resources, practices, or products, they may go to one of your competitors instead. Make your business more professional looking on the outside as well as the inside to increase your success. Start with a branded business sign in Chandler on the outside of your location so that customers can easily find you. You can also have interior signage to further help your customers, showing where different items are located or how to move throughout your space. Make sure that your business signs are consistent with the branding that is on your printed materials as well as your website, as this will reinforce the visual aspect of your business. Update your website frequently, work with a professional sign company, and maintain contact with customers to encourage them to do business with you again.

When you are in charge of a business, you have many responsibilities to handle. In addition to providing your customers with a superior product or service, you should have a team of reliable employees working with you. You might have a groundbreaking new product, but people have to be able to find you in order for your business to be a success. That’s why a storefront sign in Chandler is essential for your operation, whether you have a retail store or a professional office. The way your business looks from the outside can influence a potential customer’s impression, so keep reading to learn how you can improve your business’s curb appeal.

Visible Signage

No matter what type of business you run, you need to have a storefront sign that is visible from the street. When a customer sees your sign, whether it’s from a car or when walking by, they are much more likely to stop and patronize your business. A new, easy-to-read business sign can make your store stand out from others in your area, which is especially important if you have competitors close by. A new customer trying to visit your store might give up if they drive by and can’t see where to go without the help of a sign. Instead of risking sacrificing new business, invest in an outdoor sign so that you are visible.

Window Displays

Many businesses rely on foot traffic to draw in new customers. When someone walks by your store and is intrigued by your sign, they should be able to look in your windows and easily see what it is you offer. Window displays are a simple way to show the products you carry or the services you offer, and can be designed to raise the interest levels of potential new customers. If it is unclear what you sell or what you do, a passerby might be more inclined to keep on walking. Give your customers a reason to stop into your store.

If you’re like most people, chances are you can call to mind at least a few different iconic company logos. These logos are easily recognizable and often simple, identifiable by consumers at just a single glance. Your business’s signage in Phoenix should reflect your logo as it appears on your other marketing materials so that customers become familiar with your brand. Read on to learn more about making your logo stand out.

Your logo should be easy to read and contain no more than 3 colors. You may want to consider how your logo will look in greyscale as well as in full color. Consistency is also important for logo design. Customers will see your logo in different places, and even small differences can confuse people and make them think that they are seeing a number of different businesses represented by similar logos. Try to keep your colors and logo consistent on your business’s signs both inside and outside your store, and ask for feedback if you are unsure of the sign design of a new logo.

To run a successful business, you need to find clever ways to get the attention of potential customers. The best way to do this is to provide a superior product or service that customers can’t stop raving about. Before you can do that, however, you need to get the aforementioned customers in the door. One way to do this is to reinforce your brand with new custom-made signs made by a business sign company serving Chandler and Phoenix.

Making your business appear professional is essential for attracting new customers. Not only do you need to have an attractive logo, but you need to find ways to present this logo in an appealing manner. A great place to start would be to install a custom-made exterior business sign that serves as a clear symbol of your brand. Next, you can decorate the interior of your business with similar signs to help reinforce your brand. Finally, you might invest in print and digital advertising to help disseminate your brand as broadly as possible.

Your business is much more than a physical location: It’s the sum of your products, services, employees, customers, and impact on the community. Still, it’s always a good idea to put some effort into making your brick and mortar location as presentable as possible. One way to do this is to install an attractive and artistic wall sign designed by professional business sign company in Chandler and Phoenix. A large interior sign can do wonders for employee morale and your customers’ perception of your business.

Choose the Wall Carefully

When designing an effective wall sign, it helps to have a specific wall in mind. For example, you might install the sign behind the receptionist’s desk, or perhaps in a clearly visible part of the waiting area. If you want your wall sign to inspire your employees, you might have it installed in the bull pen, or perhaps the communal cafeteria. Knowing where the sign will appear will make the other aspects of the design process easier, and help you achieve a more attractive final product.

Incorporate Surrounding Design

Once you have an idea of where you’ll put the wall sign, take plenty of pictures of the surrounding area. It’s important that your wall sign fits in well with your interior décor, or else it may clash and illicit a negative reaction. Think about the paint color on the wall, the texture and color of the floor, and the look of the furniture; then incorporate all of these details into your wall sign design. If you don’t like the way your interior looks, now would be a good time to start from scratch.

Refer to Existing Branding

Unless you’re undergoing an effort to completely rebrand your business, your wall sign should at least be reminiscent of your existing logo. It’s OK to deviate from your main logo—in fact, coming up with a slightly grander variation may be appropriate. For instance, you might give your logo a bit of classy gravitas by creating a simple, steel version of it for your wall sign.

As you browse lightbulbs at your local grocery or hardware store, you’re bound to see a group of bulbs labeled “LED.” LED, which stands for light-emitting diode, is a relatively new type of lighting that is slowly replacing traditional incandescent lightbulbs. If you’d like to learn more about LED lighting, watch this video and reach out to an LED sign company serving Chandler and Phoenix.

This video from How Stuff Works provides a brief history of LED. A man named Nick Holonyak Jr. is credited with developing the light-emitting diode in the middle of the 20 ^th century. An LED light is comprised of diodes—or simple semiconductors—made of aluminum gallum arsenide, along which electrons can flow more efficiently than the filaments of traditional incandescent lightbulbs. LED bulbs last much longer than incandescent bulbs and don’t get nearly as hot, making them very popular among consumers.

Starting a business is a monumental undertaking. In addition to coming up with a business plan and obtaining the appropriate permits, you need to find ways to market your business so customers or clients can actually discover your products or services. One of the basic aspects of marketing is installing an attractive outdoor sign that allows customers to quickly identify your business and what it does. For help understanding the importance of an outdoor sign, take a look at this article and reach out to a business sign company near Chandler and Phoenix.

Maintaining Professionalism

The modern consumer expects to see clear, clean, and professional-looking signage outside every business. If you fail to install professional signage outside your business, would-be customers are unlikely to purchase your goods or services or even set foot on your property. An attractive outdoor sign will help get customers in door—your excellent products and services should do the rest.

Attracting Customer Attention

In this age of the internet, more and more people are discovering businesses through Google, Yelp, and other online services. However, there’s still much to be said for old fashioned foot traffic. A good-looking outdoor sign will cause more customers to think “that looks like a nice place,” which is the first step toward patronizing your business. Even if customers don’t immediately step inside your business after seeing the sign, the image of your sign will stick in their heads: maybe they’re stop in the next time they walk or drive by.

Branding Your Business

Think of the sign outside your business as the flagship of your business’s branding and marketing campaign. The logo that you include in your advertising efforts should appear on your outdoor sign, establishing continuity between your virtual and physical business. If people pass your business and see your outdoor sign on the way to and from work every day, there’s a good chance that many of them will actually step in and say hello.