When you are spreading the word about your company and its services, it is important to make sure that your remain consistent with your branding. Your business signs, business banners, and other promotional materials should contain the same fonts, colors, and other graphic elements. With assistance from a company that offers custom made signs serving Chandler and Phoenix, you can create a terrific business campaign for use on all of your custom printed signs. Read on for an overview of why consistency is key in promoting brand awareness.

Create Your Visual Identity

With consistent branding and graphic design elements, you will be able to create a visual identity for your brand. Ideally, you will want your customers to immediately recognize your brand through your use of logo, color combinations, and other distinctive elements. By keeping your branding elements the same across both printed and digital platforms, you will help to cement the visual identity of your business.

Send a Similar Branding Message

The elements that you use to promote your brand, such as your font, color choices, and other design features, will send subtle messages to your customers. If you choose to switch up your branding when you create a printed or digital marketing campaign, your customers may get mixed signals. By staying focus on similar design and branding tools, you will be able to ensure that your message remains clear and recognizable, no matter where your customer is encountering your marketing materials.

Ensure a Professional Image

Consistency will also help you ensure that your company looks professional to your customers and your fellow business owners. When you work with a custom sign company to print signs and banners that contain your logo and other brand design elements, you will clearly convey that you are willing to invest in your brand’s identity. Once you have created a brand identity with the help of your graphic designers and sign printing company, you will be ready to share this clear and consistent identity with the world.

When you are creating signage near Chandler and Phoenix , it is important to carefully consider the role that color will play in your design. This video provides an overview of the use of color in art. During the 20 ^th century, the color field painters played around with bright, vibrant colors in their artwork. Throughout every era of art, color has played an important role in visual representation.

If you are not sure about which colors will look the best on the outdoor signs that you are creating for your company, be sure to work with a company that specializes in signs for businesses. A team of sign design professionals will help you choose bold colors that will capture the attention of your intended audience.

Promoting your brand involves planning and extensive designing with your sign company near Chandler and Phoenix . It is important that your signage, business cards, and company memorabilia look cohesive and properly represent your brand. This process is exciting, and it will heavily influence the promotion of your brand to your customers and the world. Continue reading for some tips to promote your brand.

Tip #1: Make a Memorable Brand

Before you can effectively promote your brand, it must be memorable and ready for promotion. Work with designers from your commercial sign company and marketing firms to design the best logo to represent your brand. Ensure that the brand is transferable across advertising mediums, and make it a memorable representation of your company and your brand. Your customers should see your logo or hear your company name and automatically know what you stand for. Having a memorable brand is one of the best steps to take to promote it.

Tip #2: Create Intriguing Signage

Your exterior and interior signage is vital to promoting your brand. These signs will feature your logo and slogan—in addition to sales and special deals—so they should be well-made and designed. Ensure that your logo is simple enough that it can be on an interior business sign or large storefront sign without any complications or major changes in color. Create the right logo that will translate across multiple mediums for effective promotion.

Tip #3: Keep Your Brand with You

A significant part of promoting your brand requires you to bring it with you everywhere you go. Design attractive business cards, t-shirts, and memorabilia that you and your employees can keep with you outside of the office or store. You never know when you may be in a networking situation, so it is crucial to carry business cards to pass out. If you are actively networking, then your branded t-shirts, coffee cups, and messenger bags may catch someone’s eye and gain you a future customer.

Contrast in artistic design refers to opposite colors, textures, and sizes to create a visually interesting image. This same principle can be applied to professional sign design. If you are developing your company’s signage near Chandler and Phoenix, then consider the different examples of contrast found in the video. Read below for more information about adding contrast to your sign design.

Artistic contrast can apply to your franchise signs and informational, interior signs. For example, a sales sign can feature the discount price or percentage in a larger and darker color, and the rest of the words can be smaller and lighter. This contrast in size and color will draw customers’ eyes to the percentage they can save on their purchase. This will encourage them to buy more. Speak with your sign designers at your sign company about adding contrast to create interesting and engaging signs.

There are important elements to consider during your sign design sessions, such as the quality of your logo and the type of font you choose for your company’s name. These design elements will help you develop the perfect sign design near Chandler and Phoenix. Read on to learn more about designing your exterior illuminated sign.

Typeface

The typeface, also known as the font, is one of the most important elements to go into all of your signage. If customers cannot decipher your company’s name or slogan, then they will likely choose another establishment. Pick out 3 to 5 of your favorite fonts, and see how your company’s name and slogan look in each font. View the proposed signage at different distances to see which one looks best from all viewing points.

Images

Your company’s image or logo should be identifiable with what you sell or the services you offer. The logo should be memorable and simple to easily transfer between different mediums. For example, a large logo on your illuminated storefront sign should be just as attractive on a smaller interior sign.

Colors

An exterior illuminated sign can feature a multitude of colors, so you do not have to limit yourself. However, consider the colors you choose and how they look together. For example, blue and purple should not be close together on your sign, because they are so close in hue that your customers may not see the logo definition. Also, consider matching the color to your industry, such as red and orange for restaurants and green and brown for grocery stores.

Information

If your company has a well-known slogan, then you may feature it on your exterior sign. Ensure that the slogan, and any extra information, is brief and legible. Your customers should be able to skim the sign in a couple seconds. If your signage is overloaded with information, then your customers will skip the information and possibly skip your store.

Good signage is necessary for an established company to do well, so it is crucial for your startup to invest in great signage near Chandler and Phoenix. Signage—such as exterior illuminated signs and interior business signs—will entice a new and growing customer base, and it will help promote your brand to the outside world. Let’s take a look at how good signage will give your startup a competitive edge.

You need to market your startup for everyone to know your company’s mission, services, and personality. Even if you have a following through social media or networking, it is essential to generate more notice. If you have an established office or store, then consider designing a simple, yet attention-getting exterior sign. This building sign should be illuminated to gain customers’ notice throughout the day and night. Consider adding interior signs as well to direct customers to different departments or offices. These signs should be simple, but they can follow your startup’s color scheme and overall sign design. Your sign company can help you create cohesive and engaging sign designs to give your startup a competitive edge.

It is important to understand different artistic terms when choosing a sign design . Positive space typically refers to the colored or bright space of a design. Negative space refers to the uncolored or empty area. The roles of positive and negative space can contribute greatly to custom-made signs in Chandler and Phoenix. Read on to learn more about these roles.

As seen in the video, the balance between negative and positive spaces can help generate interest in different designs. For example, the more negative space in a sign for a business can lend more importance to the object in positive space. Companies wishing to feature a specific product or emotion during a marketing campaign will likely create more interest by featuring the item in a smaller format with a larger amount of negative space around it. Consult with a sign designer to choose the best format.

It is important that your business represent a cohesive and attractive interior design. Your sign design should complement and blend with your office décor to ensure that your employees and customers find the space attractive and engaging. Designing your business’ interior signage near Chandler and Phoenix is simple enough once you recognize your office’s color scheme and décor theme. Read on to see how to create a well-blended office décor with your interior signage.

Complement the Color Scheme

Your office décor should have a certain color scheme made up of two or three colors. This is a common decorating feature, and it helps to create a cohesive and attractive décor. Your signage should match or complement the color scheme of your office. Determine the main colors on your walls and fixtures. Choose a different color or shade from the office color scheme. For example, yellow signage will stand out among a green, red, and beige color scheme.

Match the Décor Theme

The décor theme will likely concern your company’s personality, mascot, and product. You can order custom-printed signs to match this theme. Matching your signage with the interior décor can create a cohesive look and feel for your employees and customers. The different colors will help the signs to stand out, but a matching design will still keep the look connected. If you wish for a different sign design, then choose a neutral design that will not interfere with your office’s décor theme.

Choose a Dominating Feature

You can ensure your interior signs blend with your office décor by choosing a dominating feature between the signs and décor. If your décor and sign design are both loud and bright, then they will create an unattractive and distracting area of colors, logos, and designs. Consider what will be the most important feature in your office: The signs or the décor. For example, if signs will feature different sales and important information, then consider making the signs brighter than the rest of your color scheme.

Signage is important to the success of your store, but there are several types of sign designs available. Storefront signs near Chandler and Phoenix often include illuminated blade signs, non-illuminated letters, and illuminated channel letters. Choosing the best sign design for your storefront will depend on different factors, such as your future business plan and marketing plan. Continue reading to learn more about illuminated channel letters and if they would be a good fit for your storefront.

Your storefront sign should be noticeable to customers walking and driving by. You will want a large, bright sign design that can attract people throughout the day. However, consider an illuminated sign if your business has extended hours into the early morning or late evening. Illuminated channel letters will keep your storefront sign better illuminated and more attractive into the darker hours. This is important so that your customers can always find your store and shop whenever they please. Speak with your Phoenix sign company to choose the best illuminated storefront sign for your store.

Color psychology has been studied at length, and there are various colors linked to different business practices. For example, restaurant signs in Chandler and Phoenix often use red to engage diners. However, blue and green are productive colors for office signage. Let’s take a look at the psychology associated with various colors to see how your business signs can be most effective.

Blue is Accepted

Blue is one of the most accepted colors in personal and professional settings. It is a calming color without inducing tiredness. It is also most people’s favorite color. Include shades of blue in your office décor and interior business signs.

Yellow is Unappealing

Yellow is considered to be an unappealing color to most people. It is often unflattering in most décors and clothing, so people generally avoid it. It is best to stay away from overwhelming amounts of yellow in your custom-printed signs. If you do choose a yellow color, then a pastel shade may be better accepted.

White is Boring

White can be a good color if your business is based upon modern décor and focuses only on selling engaging products. However, white is often considered unstimulating and monochromatic. Your employees and customers may find their minds wandering while in your store. If you use white in your business signs, then place a stimulating color or design with it to capture attention.

Red is Energetic

Red is a widely-used color in marketing, because it generates energy and impulse. Many restaurants and fast food locations use red and orange in their franchise signs to attract customers to buy food whether they are hungry or not. However, red can be distracting for those trying to stay on task. Use red in your sign design to attract customers, but use it sparingly in your office décor to ensure that your employees stay focused.

Green is Creative

Green is a creative and natural color that often sparks productivity. If your office space is devoted to your employees, rather than customers shopping, then decorate with green décor and signage.