All companies run things a little differently, but most office managers would likely agree that first impressions matter for businesses . When your clients and prospective job candidates step into your building, they should see a well-organized office with custom-made signs that reflect the professionalism of the employees. Interior building signs near Chandler can help your clients easily figure out where they need to go or who can assist them. For instance, libraries should have easily understood signage that directs patrons to the circulation and reference desks, and to the various categories of books.

If your office building has multiple stories, then one of the most important building signs it should have is a directory sign that indicates which departments are on each floor. Wayfinding signage should be posted in prominent locations near each elevator bank and stairwell. Your office can also benefit from interior signage that directs individuals to the women’s, men’s, and gender-neutral bathrooms.

Launching a new company is a lot of hard work. Even if you’re tempted to rush through the process, you should take the time to get your business started on the right foot. Your name, for example, will reflect your company’s brand for years to come. So before you start sending in orders for branded business signs near Phoenix, make sure you pick the right name.

This video offers some helpful hints about the dos and don’ts of choosing a business name. Think about how the name would look on stationary, as part of a logo, or on your custom-made signs. Consider the type of customers you want to appeal to, and the message you want to convey about your business. Avoid choosing a name that’s too long, has strings of numbers or initials, or is based on an inside joke that your customers won’t understand.

It’s not uncommon for new business owners to underestimate how many factors can contribute to effective sign design, such as letter heights and viewing distances. If you’re planning to order custom signage near Phoenix or Chandler , then there are a few things that you should know about these 2 business sign characteristics.

First, letter height should be proportional to the surrounding space. For example, if your signage will be installed in a space that is 24 inches in height, then ordering letters that are 23 inches tall is not a good idea, as this will leave too little negative space between the letters and the background. The same concept goes for choosing a text size for a sign design. After letter heights, you should also consider viewing distances. For instance, if you’re planning to order a storefront sign for a small patio area, then you should select a letter size that will be easy for your customers to read within the confined patio space. Conversely, if the sign is to be seen from the road or across a large parking lot, then be sure to choose letters and a sign of sufficient size for the viewing distance.

Contrast is among the most critical components for creating eye-catching and effective signage. If you’re planning to order custom illuminated business signs in Chandler or Phoenix, then continue reading for advice on creating intuitive sign designs with the help of better color contrast.

Color Contrast

Many business owners begin the sign design process by focusing on their brand’s color scheme. This is an excellent starting point because ordering storefront signs that don’t reflect your business’ branding is a poor investment and a bad marketing strategy. However, you should not begin the sign design process planning to use only your brand’s colors. In many cases, doing so will leave you with a sign that has poor contrast and legibility. Instead, plan to incorporate contrasting shades of white, black, or grey into the sign’s design, along with your business’ colors.

White Space

Color contrast can describe the difference between various hues, and you should familiarize yourself with primary, secondary, and complementary colors before beginning the sign design process. However, even if your brand’s colors do not have a significant amount of contrast between one another, you can still create excellent color contrast in your sign if you incorporate the right amount of black or white. More specifically, white space, which describes any area without design or text, plays an important role in creating signage that is intuitive and high-contrast. For this reason, you should avoid cluttering the sign with too much text or design and leave enough white space to make the sign easy for people to read and understand.

Illuminated Signage

Many business owners mistakenly assume that illuminating a sign will be enough for it to catch the eyes of customers and make the sign legible. Unless your business is only open at night, then it’s important for your exterior illuminated business signs to function effectively in the daytime, as well. Also, even illuminated signs need sufficient color contrast for them to be attention-grabbing and easy to read. For these reasons, you should create an illuminated sign design that will be intuitive both day and night and with or without illumination.

When it comes to drawing more foot traffic to your store, engaging outdoor signage can be essential. If you’re wondering how you can more effectively market your business using storefront signs, then read on for advice on incorporating window graphics into your signage near Chandler and Phoenix.

Promote Impulse Buys

When it comes to attracting new customers to your store, one smart strategy to consider is appealing to their impulse to buy. For example, your graphics can be used to inform customers of a current sale or promotion that you have going on, or it can alert passersby to a new product that you’re carrying. When appealing to customers’ impulse to buy, try to create a sense of scarcity or necessity surrounding your products or services.

Feature Specific Products

When choosing your business’ window graphic design, it’s important that you remember to focus on the products or services that you want to advertise. It can be easy to get off-track when it comes to this type of signage, so choose which products you would like to highlight, plan to have them in the display window, and coordinate your window graphics to match the theme, look, or function of the featured products.

Think Short-Term

One of the most attractive features of window graphics is their impermanence. Window graphics are inexpensive compared to more permanent sign options, and they can also be easily removed and replaced. This means that when using window graphics to attract people to your store, you shouldn’t get caught up trying to think of words or a design that will have long-term effects. Instead, focus on designing something that can help increase your customer base right now.

Remember Your Branding

Finally, while window graphics are great for temporarily highlighting the features or characteristics of specific products or services, it’s also important to factor in your business’ branding when ordering this type of signage. Even though your window graphics may be impermanent and promotional, choosing a design that reflects your company’s branding can have a better long-term effect and promote more brand awareness among your new customers.

You already realize that good signage can be crucial for any business, but knowing where to get your signs may be less obvious. If you’re planning to order custom-made business signs in Chandler or Phoenix, then keep reading to learn about the advantages of working with a full-service sign company .

If you’re like many business owners, then you’re too busy to shop around looking for one company to design your signs, a second one to manufacture them, and a third one to install them. For this reason, it often makes sense to enlist the services of a full-service sign company. Going this route helps ensure that your business signs will be created and installed in a timely fashion. Also, working with a dedicated sign company may also result in better product quality and more professional services. If you need business signs, then consider working with a full-service sign company to help save time and ensure your satisfaction.

Is your establishment not getting the attention that it needs? If so, then you’re not alone. For many business owners, there is a lot that they can do to make their storefront more noticeable. Read on to learn how to improve your building’s visibility using curb appeal, window displays, and illuminated signage near Chandler and Phoenix.

Add Some Curb Appeal

How your storefront looks from the street can have a direct impact on the number of passersby who pay it a second glance, and several factors can affect your building’s curb appeal. First, keep it looking tidy by maintaining swept walkways, clean windows, and fresh-looking paint. To get an idea of where your storefront may need some work, step out front and give your building a visual evaluation while trying to see it from the customer’s viewpoint. Then, make a list of areas for improvement and take care of these tasks one by one.

Create a Window Display

If your store is in an area with a lot of foot traffic and has a large, front window, then you should make the most of these advantages! Window displays are an excellent way to advertise your merchandise or promotions, and they can help get your storefront noticed by passersby. When crafting your window display, keep in mind that it may have a more dramatic effect if it is attention-grabbing and encourages impulse buys.

Install Illuminated Business Signs

Having good signage is essential for helping new customers find your location. Also, an eye-catching and well-lit sign will help inform anyone passing by of what products or services your business offers. If you already have a business sign and it doesn’t seem to be doing the trick, then consider investing in an exterior illuminated sign. This type of sign can help your business stand out and get noticed. Lastly, an illuminated sign should be regarded as an essential if your business is open into the evening hours.

While exterior business signs are critical for helping customers find you, there are many ways in which interior signs can be beneficial, as well. Does your business have any of these opportunities for interior signage in Chandler and Phoenix ?

Lobby Branding

While customers are waiting to be served or seated, why not take advantage of this opportunity to put your company’s logo in their view? If your reception area, waiting room, or lobby is lacking in branded business signs, then this is an opportunity that you should consider taking advantage of.

Directional Signage

Have you noticed that one area of your store doesn’t get shopped as frequently as other areas do? If so, then you may have a shortage of interior directional signage. Signs that describe what can be found where can help your customers find what they’re looking for or discover items that they never knew they needed.

Room Descriptions

If your business has different destinations that clients and customers must be able to find, then know that making these rooms easy to find is important for helping keep your visitors happy. In addition to directional signage, be sure that different rooms in your building are clearly marked so that newcomers can find their way around.

Mission Statement

Do you want people who visit your building to know what your business does along with its mission and goals? If so, then tell them with an interior sign. By informing visitors of why your business does what it does, you may be able to convert more of them into customers or clients that are loyal to your brand.

Branded Signage

If you feel that your building isn’t lacking in interior signage, then consider the appearance of the signs that you do have. Do the colors, style, and design reflect your services or branding? If not, then you are missing out on an opportunity to make an impression on your customers. When it comes to installing signage of any kind, going with something custom and branded is ideal for supporting your business and making a great first impression.

When it comes to getting people into your physical shop, signage is key. If you’re a retail store owner who is interested in ordering custom storefront signs in Chandler or Phoenix , then watch this video to learn what additional strategies are available for increasing foot traffic to your business.

One option is to create something eye-catching that with grab the attention of people walking by. Second, find ways to connect your store to your customers and social media, perhaps by offering them a free product or discount code for anyone who checks in on Facebook or shares photos or your products with their followers. Third, try handing out leaflets with coupons or product information to the people passing by your establishment. Lastly, offer samples of your products so potential customers can get a better idea of what you’re offering and will be more likely to reciprocate by making a purchase.

Signage that properly reflects your business’ branding is one of the best ways to get the most out of your interior and exterior business signs. For this reason, it can be important to have a logo prepared before you purchase signs for your business. If you’re interested in ordering custom-made signs in Phoenix or Chandler, but don’t have a business logo, then watch this video to learn some smart logo design strategies.

A good logo should be unique but also simple, and logos fall into 3 main categories: wordmarks, icons, and combination marks. No matter what type you choose, the logo should look good and be recognizable whether it’s in color or black and white. To get started, sketch your logo ideas in a sketchbook or grid composition book. Later, you should finalize the logo in a vector-based program, which will allow you to scale the design easily. Contact us to learn more about signs in Phoenix DMA.