Starting a new business? Rebranding an old one? Either way, one of the most important things you can do to establish and grow your business is come up with a great logo. The logo is the visual representation of your business, so it needs to convey the right message and speak to the right audience. Watch this video for some tips on how to create a business logo that will help you get results.

After you come up with a winning logo design, it’s time to get to work designing all of the supporting marketing materials that will help you grow your business. One of the best ways to put your new logo to use is with a custom-made storefront sign . Get in touch with a sign design company serving Chandler and Phoenix to transform your logo into an effective outdoor sign that will attract new customers, market your brand, and ultimately grow your bottom line.

The cost of a well-designed and professionally-made sign is enough to cause some businesses to cling to their old, worn-out signs or put up cheap signage that in turn cheapens the look of the entire business. Considering all of the benefits that come with high-quality signage, it’s important that you look at the cost as a wise investment for the long-term success of your business. The good news for startups and aspiring entrepreneurs is that signs can usually be included in a small business asset loan, including the SBA’s standard business loans. Existing companies can also find help buying a new sign by financing through the sign company or some other lending option.

Contact a commercial sign company serving Chandler and Phoenix to get a quote on a new sign and to learn more about your sign financing options. If a sign company doesn’t finance themselves, in most cases they will be able to recommend a trusted lender with whom you can apply for financing to cover the cost of the new sign.

A great looking sign is only part of the equation when it comes to getting noticed. After all, if people can’t see your sign it doesn’t matter how memorable, head-turning, or thought-provoking it is. Some things to consider when it comes to sign visibility include line-of-sight obstructions, lighting, and text/image contrast. Watch this video from the International Sign Association to learn more about the factors that affect sign visibility.

The best way to make sure your commercial sign is properly sized is to consult with a professional sign company serving Chandler or Phoenix . There are a lot of factors to consider, and some only a commercial sign expert will be able to answer correctly. A full-service sign company can also save you time by handling all aspects of the sign creation process, from design and fabrication to installation and service.

The purpose of commercial LED signs is to draw attention to your business, attract new customers, help it stand out from the competition, and make it easier for people to find after the sun goes down. Unfortunately, the wrong LED sign can fail to do any of these things. To make sure you buy an illuminated sign that meets your needs and actually helps your business, here are some factors to consider when shopping for LED signs in Chandler and Phoenix .

Pixel and Pitch

How do you know if an LED sign will look any good when it’s installed and turned on for the first time? For starters, consider the pixel, pitch, and matrix of the LED sign you intend to buy. Individual LEDs grouped together form a pixel . The pitch is the distance from the center of one pixel to the center of the next. All things the same, an LED sign with a tighter pitch (that is to say, the smaller distance between two pixels) will have higher resolution.

LED Display Size

Properly sizing an LED sign requires careful consideration of several factors, including the location of the sign, the speed limit of passing traffic, and the distance from which you want the sign to be legible. For example, LED signs that will be viewed from a long distance do not need as much fine detail as a sign with a short viewing distance, which means a looser pitch is preferable. A commercial sign company in the Valley can help you properly size an LED sign to meet your needs.

Price

Another important factor to consider when shopping for an LED sign is obviously the cost of the sign. The size and pitch of the sign can affect the price, but so can things like color or monochrome LEDs. You’ll also need to take into account the cost of hanging an LED sign if not quoted a price that included LED sign installation.

If you want to establish your brand, attract new customers, and stand out from the competition, one of the best ways to spend your marketing and advertising budget is by investing in new business signage. Custom-made outdoor signs can be seen by thousands of potential customers each day, any number of whom may decide to try out your business for the first time based only on the impression they got from the sign they saw. With so much riding on your new sign, it’s important that you learn how to choose the right commercial sign company in Phoenix. Here are some tips:

Look for a Full-Service Sign Company

There aren’t very many sign companies in Chandler and Phoenix that can satisfy all of your commercial signage needs, but it’s worth the time to find a single company that can do it all as opposed to hiring multiple companies for sign design, fabrication, installation, and service. Buying from a full-service commercial sign company in Chandler or Phoenix will allow save you time and money that would otherwise be spent hiring multiple companies at each stage of the process of adding a new sign to your business.

Ask for References

Commercial signs aren’t cheap, at least the good ones aren’t, so it’s a good idea to ask for references before choosing the company that will provide your new sign. When you reach out to previous clients, ask about the customer service they experienced throughout the process and how happy they are with the final product. Even if you don’t contact any of the references provided to you, the fact that a sign company is willing to supply references at all can give you confidence in their abilities. On the flip side, be wary of any commercial sign companies that are unwilling or unable to provide you with references upon request.

If you run a small business, you already know how important it is to attract new customers. However, you shouldn’t underestimate the value of a well-designed business sign. With the right sign over your business location, you can catch the attention of passersby, direct visitors, to your front door, and raise the visibility of your business. The sign you select should reflect the nature of your business, and it should have a striking and visually appealing design. Your sign should also be easy to read from a distance, so avoid overcrowding it with text. If you have a business logo, however, you may want to include it on your custom-made sign. Investing in an illuminated sign such as a neon sign is another great way to make your business stand out on your street. A commercial sign company near Chandler can help you find the perfect attention-grabbing sign for your business.

There are numerous zoning laws that you need to consider when it comes to business signage. One of the biggest challenges is in regards to sign height, which can vary depending on where your business is located or where you intend to install the proposed sign. The height of a sign can affect its overall design as well as how effective it is at conveying a message. That’s why it’s important to work with a commercial sign company in the Valley that can help you design an effective business sign regardless of height or other restrictions. Watch this video to learn more about the challenges with sign height regulations.

For more tips on creating the most effective and eye-catching signage for your business, contact a commercial sign company . In Chandler and Phoenix, 1 Stop Signs is your full-service sign company, specializing in the design, manufacture, installation, and maintenance of custom-made business signs. Call 1 Stop Signs at (480) 719-7723 to get started on a great new custom sign for your business.

Customers are the lifeblood of any business, so it makes sense that companies experiment with all sorts of marketing and advertising channels to attract new customers. Although there’s certainly value in radio ads, TV commercials, social media marketing, and other forms of promotion and advertising, one of the best ways to attract new customers is also one of the easiest and least expensive. In fact, custom-made signs from a knowledgeable commercial sign company in Phoenix can be one of the most effective sources of marketing and advertising you have. Here’s a look at how signage can attract new customers and help increase your bottom line.

Great Signs Get Noticed

One of the best reasons to invest in business signage is that signs help your business stand out. Although Chandler and Phoenix aren’t dense urban landscapes like Los Angeles or New York City, there are still quite a few businesses around. Eye-catching signage will not only help your business stand out from the competition, but it will make your business easier for people to find.

Signage is Easy to Remember

If your signage clearly states the products or services you offer, customers will remember your business when the need or desire for the particular products or services you provide comes us. In other words, although every customer who drives by and sees your sign won’t immediately stop and make a purchase, signage will get your business in the minds of countless people who are likely to become customers later on.

Signs Convey Personality

Another way in which signs help to attract customers is the fact that custom-made signs convey personality and tell potential customers what to expect from your business and the products or services you offer. In other words, a sign can make your business more approachable (and more desirable) by seeming like more than just another building.

Thinking about buying new business signs in Chandler and Arizona? Unless you already have a great logo, you should probably hold off on buying custom-made signs until your business’ visual identity is where it needs to be in order to grow your brand here in the Valley and nationwide. If your business could benefit from a brand facelift, or if you’re designing a logo for a brand-new business, here are some tips that will help you design a great logo for use on all branding materials, including business banners, vehicle graphics, and more.

Understand the Psychology of Color

When designing a business logo, the use of color is very important. However, you must first understand the psychology of color and how it affects different people in different ways. For example, while the color blue expresses professionalism and trustworthiness, orange is considered to have a friendlier and more youthful effect. By understanding the science and psychology of color, you can convey the right tone with your logo.

Express Your Brand’s Identity

Your business has a unique identity, and it’s important that your logo express the traits and characteristics that set your business apart and gives your brand a life of its own. For example, if your business is progressive and forward-thinking, take a more minimalistic approach to the logo to convey a sleek and modern aesthetic. Or if your business is very playful and doesn’t take itself seriously, convey this with bright colors and soft, round edges.

Consult with a Design Professional

The best way to design a beautiful and effective logo for your business is to consult with a logo design professional. Designers will get to know your business inside and out so they can come up with a logo that captures the essence of your brand and conveys the right message to the right audience. A professional designer will be able to help you come up with a logo that will look great on vehicle graphics, business signs, wall murals, and other branded business materials.

If you’re in need of a great-looking sign for your business in Phoenix , get in touch with the professionals at 1 Stop Signs. Located in Chandler, 1 Stop Signs has been providing the highest quality custom commercial signage for businesses throughout the Valley. Since 1996, 1 Stop Signs has completed thousands of sign projects in Arizona and around the world . You can see signs built by 1 Stop Signs in China, Japan, Korea, Canada, Mexico, Denmark, Puerto Rico, and Guam. 1 Stop Signs is your one stop for all of your commercial signage needs, including illuminated channel letters, window graphics, custom printed decals, digital print wall murals, directional signs, LED signs, and more.

1 Stop Signs is a member of the Arizona Sign Association and the International Sign Association, so you can trust that they have the skills and knowledge to complete your sign project on time and with the quality you expect. Call 1 Stop Signs at (480) 719-7723 to learn more about the custom commercial signs they can design and build for you today.