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The Making of Neon Signs
Neon signs in Chandler and Phoenix are a great way to grab your customers’ attention at night. Neon signs are easy to install and act as excellent outdoor signs, especially if your business stays open well after dark.
Watch this video to learn more about how neon light signs are made. Neon signs are created out of glass tubes that are bent into letters or other shapes. The glass tubes are filled with inert gas, such as neon or argon. The atoms in these gasses glow when an electric current makes contact with the electrodes in the tubes and sends electrons flowing through the gas. Neon signs come in different colors based on the type of gas and color of glass used in the sign.
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How Are Neon Signs Made?
If you’re considering purchasing neon signs in Chandler and Phoenix, you may be wondering how this type of sign works. Illuminated signs are a great way to attract customers in the evening hours and provide your company with an eye-catching way to deliver its message. Keep reading to learn how neon signs are made.
The Basics
Neon light signs are constructed out of glass tubes that are shaped into words or graphics. These tubes are then filled with inert gases—in other words, non-reactive chemical gases. An electric current is then made to flow through the glass tubes. That’s when the magic happens. Once the electric current meets the electrodes held in the tubes, electrons flow through the glass. This process makes the atoms inside the tubes glow, giving off a bright colored light.
Glowing Colors
The color of the glowing light depends on the type of gas contained in the glass tubes. Argon gas, one of the noble gases, appears as a cold blue color when it is contained in clear glass tubes. In contrast, neon gas gives off a red color. For a wider range of colored lights, the glass tubes can be coated with fluorescent powders in different colors. For example, a yellow tube can be combined with argon gas to produce a green light, while the same tube used with neon gas would give off an orange light.
Glass Tubes
The glass tubes used in neon signs are shaped with a glass blowing technique. Rather than using straight tubes to form the letters, long tubes are bent into letter-like shapes or other images. Then, the tubes are attached to neon electrodes. This is done by fusing them together using a propane hand torch and blowing tube. Finally, the tube is attached to a pumping system that sucks the air out of the tube and fills it with the chosen inert gas. The gas is then sealed inside the tube by closing the electrode off.
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The Benefits of Custom-Made Signs for Your Business
Are you looking for a company that specializes in custom made signs serving Chandler and Phoenix ? Having signs custom made for your business offers several advantages. Not only will your business stand out with its unique signage, but you can also be specific about what message your signs send to your potential customers. Read on to learn more about the benefits of custom-made signs for your business.
Build Your Brand
Signs are a huge part of marketing. Not only do they alert potential customers to your existence, but they also help form an initial impression in viewers’ minds. Take this opportunity to use your company’s custom-made business signs to build your image and turn your company into a brand. Weave your company’s personality into the colors and graphics on your signage. This will help grab the attention of your target demographic. Finally, make sure you continue building your brand through the use of similar imagery on your business cards, brochures, and website. Customers will appreciate being able to identify your company’s brand through multiple marketing outlets.
Create a Perfect Fit
When you have signs custom made for your business, you probably have a good idea of where that sign will be located upon completion. Location is everything, and you’ll want to create a sign that fits in with its surroundings, whether you’re looking to create storefront signs, monument signs, or illuminated signs. Take advantage of a custom-made sign design by choosing a size and shape that is appropriate for its location and will be most likely to gain viewers’ attention in the right way.
Make an Investment with High Returns
Are you concerned that a custom-made sign will be more expensive than something in the one-size-fits-all category? Custom signs and banners tend to pay for themselves, as they increase traffic to your location and thus boost your sales rates. Remember, the first impression is the most important—let yours shine by investing in unique signage.
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Using Signs to Market Your Business
Looking for an affordable and effective way to market your business? Consider custom-made signage. Signs are so widespread that we hardly notice them, which is one of the reasons why they are effective as marketing tools. On-premise signage not only identifies your business and marks its physical location, but it has the ability to reach countless drivers, passengers, and pedestrians every day. Read on to learn more about some of the ways signage can help grown your business, and then contact a business sign company serving Chandler and Phoenix to design effective storefront signage for your own business.
Attract New Customers
Although a majority of your customers live or work within close proximity to your business, millions of people relocate annually which means every year you lose customers that must be replaced with new ones. The quickest, easiest, and most economical way to attract new customers is with signage. Eye-catching outdoor signs will alert people as to your business and let them know that you offer what they are looking for, whenever they’re looking for it.
Brand Your Business
“Top-of-mind awareness” is the ultimate goal for any business, since it means that business is the first one that comes to mind as a place to find a specific product or service. This awareness is built and reinforced through repetition, which is helped by branded signs. Every time someone drives or walks by your eye-catching business sign, an impression will be made on them and your brand will grow in their mind and be associated with the products or services you offer and you hope they come to you for.
Mark Your Territory
On a similar note, outdoor signs will also help you differentiate your business from nearby competitors. Although Phoenix is a large city, there are probably at least a couple of competitors within close distance to your business. A custom sign will help spotlight your business and claim more of the territory from your competitors.
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Creating Quality Signs for Your Restaurant
You could serve up the best food in the Valley, but unless people are attracted to your restaurant and enticed to come in you’ll probably have a lot of empty tables. Word of mouth is great for restaurants, as are positive online reviews, but good signage is the bread and butter of any new restaurant that is still establishing itself. Custom-made signs can be just as enticing as any dish you serve up inside, so it’s important that you take your time and work with an experienced business sign company in Phoenix to create a great sign for your restaurant. Here are some sign design tips to get you started.
Convey Your Cuisine
When people are in the mood for a certain type of cuisine, they might look for visual cues to help them identify a restaurant that serves up the types of dishes they are craving. Try to incorporate some of the symbols, fonts, or colors typically associated with the type of cuisine you serve. For example, if you own an Italian restaurant, incorporate colors of the Italian flag or use Italian phrases. Get creative and work with a custom sign design firm in Phoenix to come up a great visual representation of the delicious cuisine you serve in your restaurant.
Use Mouth-Watering Colors
Color psychology is the science that explains the connection between certain colors and the psychological effects they have on people. Knowing how different colors affect different people can help you choose primary and secondary sign colors that convey the right message for a restaurant. For example, studies show that blue and purple can result in loss of appetite, and red is known as more of an appetite stimulator.
Keep Signage Clean
People generally don’t want to eat in a dirty restaurant, so it’s important that you keep your signage clean to convey that you run a clean restaurant. Keeping your signage clean will also ensure maximum visibility and can even help to extend the life of your storefront signs.
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A Look at Sign Variances
Although most zoning codes in Chandler and Phoenix are pretty loose when it comes to sign requirements, there are still restrictions that limit things like sign dimensions, colors, and other visual factors. In the event that you wish to install a sign that is not allowed under local sign codes, you can apply for a legal exemption. When applying for a variance, be prepared to explain the reasons you have selected a sign design not permitted under existing code and why you feel it is necessary to move forward with the selected design.
If you work with an experienced business sign company serving Chandler and Phoenix, you can receive help through the process of applying for a sign variance. Your business sign contractor can help you demonstrate to the governing body why it is in the best interest of the local community to grant the request for a sign variance.
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Essential Logo Design Tips
Starting a new business? Rebranding an old one? Either way, one of the most important things you can do to establish and grow your business is come up with a great logo. The logo is the visual representation of your business, so it needs to convey the right message and speak to the right audience. Watch this video for some tips on how to create a business logo that will help you get results.
After you come up with a winning logo design, it’s time to get to work designing all of the supporting marketing materials that will help you grow your business. One of the best ways to put your new logo to use is with a custom-made storefront sign . Get in touch with a sign design company serving Chandler and Phoenix to transform your logo into an effective outdoor sign that will attract new customers, market your brand, and ultimately grow your bottom line.
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A Look at Sign Financing
The cost of a well-designed and professionally-made sign is enough to cause some businesses to cling to their old, worn-out signs or put up cheap signage that in turn cheapens the look of the entire business. Considering all of the benefits that come with high-quality signage, it’s important that you look at the cost as a wise investment for the long-term success of your business. The good news for startups and aspiring entrepreneurs is that signs can usually be included in a small business asset loan, including the SBA’s standard business loans. Existing companies can also find help buying a new sign by financing through the sign company or some other lending option.
Contact a commercial sign company serving Chandler and Phoenix to get a quote on a new sign and to learn more about your sign financing options. If a sign company doesn’t finance themselves, in most cases they will be able to recommend a trusted lender with whom you can apply for financing to cover the cost of the new sign.
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Understanding Sign Visibility
A great looking sign is only part of the equation when it comes to getting noticed. After all, if people can’t see your sign it doesn’t matter how memorable, head-turning, or thought-provoking it is. Some things to consider when it comes to sign visibility include line-of-sight obstructions, lighting, and text/image contrast. Watch this video from the International Sign Association to learn more about the factors that affect sign visibility.
The best way to make sure your commercial sign is properly sized is to consult with a professional sign company serving Chandler or Phoenix . There are a lot of factors to consider, and some only a commercial sign expert will be able to answer correctly. A full-service sign company can also save you time by handling all aspects of the sign creation process, from design and fabrication to installation and service.
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Factors to Consider When Shopping for LED Signs
The purpose of commercial LED signs is to draw attention to your business, attract new customers, help it stand out from the competition, and make it easier for people to find after the sun goes down. Unfortunately, the wrong LED sign can fail to do any of these things. To make sure you buy an illuminated sign that meets your needs and actually helps your business, here are some factors to consider when shopping for LED signs in Chandler and Phoenix .
Pixel and Pitch
How do you know if an LED sign will look any good when it’s installed and turned on for the first time? For starters, consider the pixel, pitch, and matrix of the LED sign you intend to buy. Individual LEDs grouped together form a pixel . The pitch is the distance from the center of one pixel to the center of the next. All things the same, an LED sign with a tighter pitch (that is to say, the smaller distance between two pixels) will have higher resolution.
LED Display Size
Properly sizing an LED sign requires careful consideration of several factors, including the location of the sign, the speed limit of passing traffic, and the distance from which you want the sign to be legible. For example, LED signs that will be viewed from a long distance do not need as much fine detail as a sign with a short viewing distance, which means a looser pitch is preferable. A commercial sign company in the Valley can help you properly size an LED sign to meet your needs.
Price
Another important factor to consider when shopping for an LED sign is obviously the cost of the sign. The size and pitch of the sign can affect the price, but so can things like color or monochrome LEDs. You’ll also need to take into account the cost of hanging an LED sign if not quoted a price that included LED sign installation.