If you’re like most people, chances are you can call to mind at least a few different iconic company logos. These logos are easily recognizable and often simple, identifiable by consumers at just a single glance. Your business’s signage in Phoenix should reflect your logo as it appears on your other marketing materials so that customers become familiar with your brand. Read on to learn more about making your logo stand out.

Your logo should be easy to read and contain no more than 3 colors. You may want to consider how your logo will look in greyscale as well as in full color. Consistency is also important for logo design. Customers will see your logo in different places, and even small differences can confuse people and make them think that they are seeing a number of different businesses represented by similar logos. Try to keep your colors and logo consistent on your business’s signs both inside and outside your store, and ask for feedback if you are unsure of the sign design of a new logo.

Your business is much more than a physical location: It’s the sum of your products, services, employees, customers, and impact on the community. Still, it’s always a good idea to put some effort into making your brick and mortar location as presentable as possible. One way to do this is to install an attractive and artistic wall sign designed by professional business sign company in Chandler and Phoenix. A large interior sign can do wonders for employee morale and your customers’ perception of your business.

Choose the Wall Carefully

When designing an effective wall sign, it helps to have a specific wall in mind. For example, you might install the sign behind the receptionist’s desk, or perhaps in a clearly visible part of the waiting area. If you want your wall sign to inspire your employees, you might have it installed in the bull pen, or perhaps the communal cafeteria. Knowing where the sign will appear will make the other aspects of the design process easier, and help you achieve a more attractive final product.

Incorporate Surrounding Design

Once you have an idea of where you’ll put the wall sign, take plenty of pictures of the surrounding area. It’s important that your wall sign fits in well with your interior décor, or else it may clash and illicit a negative reaction. Think about the paint color on the wall, the texture and color of the floor, and the look of the furniture; then incorporate all of these details into your wall sign design. If you don’t like the way your interior looks, now would be a good time to start from scratch.

Refer to Existing Branding

Unless you’re undergoing an effort to completely rebrand your business, your wall sign should at least be reminiscent of your existing logo. It’s OK to deviate from your main logo—in fact, coming up with a slightly grander variation may be appropriate. For instance, you might give your logo a bit of classy gravitas by creating a simple, steel version of it for your wall sign.

Starting a business is a monumental undertaking. In addition to coming up with a business plan and obtaining the appropriate permits, you need to find ways to market your business so customers or clients can actually discover your products or services. One of the basic aspects of marketing is installing an attractive outdoor sign that allows customers to quickly identify your business and what it does. For help understanding the importance of an outdoor sign, take a look at this article and reach out to a business sign company near Chandler and Phoenix.

Maintaining Professionalism

The modern consumer expects to see clear, clean, and professional-looking signage outside every business. If you fail to install professional signage outside your business, would-be customers are unlikely to purchase your goods or services or even set foot on your property. An attractive outdoor sign will help get customers in door—your excellent products and services should do the rest.

Attracting Customer Attention

In this age of the internet, more and more people are discovering businesses through Google, Yelp, and other online services. However, there’s still much to be said for old fashioned foot traffic. A good-looking outdoor sign will cause more customers to think “that looks like a nice place,” which is the first step toward patronizing your business. Even if customers don’t immediately step inside your business after seeing the sign, the image of your sign will stick in their heads: maybe they’re stop in the next time they walk or drive by.

Branding Your Business

Think of the sign outside your business as the flagship of your business’s branding and marketing campaign. The logo that you include in your advertising efforts should appear on your outdoor sign, establishing continuity between your virtual and physical business. If people pass your business and see your outdoor sign on the way to and from work every day, there’s a good chance that many of them will actually step in and say hello.

Neon signs in Chandler and Phoenix are a great way to grab your customers’ attention at night. Neon signs are easy to install and act as excellent outdoor signs, especially if your business stays open well after dark.

Watch this video to learn more about how neon light signs are made. Neon signs are created out of glass tubes that are bent into letters or other shapes. The glass tubes are filled with inert gas, such as neon or argon. The atoms in these gasses glow when an electric current makes contact with the electrodes in the tubes and sends electrons flowing through the gas. Neon signs come in different colors based on the type of gas and color of glass used in the sign.

The cost of a well-designed and professionally-made sign is enough to cause some businesses to cling to their old, worn-out signs or put up cheap signage that in turn cheapens the look of the entire business. Considering all of the benefits that come with high-quality signage, it’s important that you look at the cost as a wise investment for the long-term success of your business. The good news for startups and aspiring entrepreneurs is that signs can usually be included in a small business asset loan, including the SBA’s standard business loans. Existing companies can also find help buying a new sign by financing through the sign company or some other lending option.

Contact a commercial sign company serving Chandler and Phoenix to get a quote on a new sign and to learn more about your sign financing options. If a sign company doesn’t finance themselves, in most cases they will be able to recommend a trusted lender with whom you can apply for financing to cover the cost of the new sign.

The purpose of commercial LED signs is to draw attention to your business, attract new customers, help it stand out from the competition, and make it easier for people to find after the sun goes down. Unfortunately, the wrong LED sign can fail to do any of these things. To make sure you buy an illuminated sign that meets your needs and actually helps your business, here are some factors to consider when shopping for LED signs in Chandler and Phoenix .

Pixel and Pitch

How do you know if an LED sign will look any good when it’s installed and turned on for the first time? For starters, consider the pixel, pitch, and matrix of the LED sign you intend to buy. Individual LEDs grouped together form a pixel . The pitch is the distance from the center of one pixel to the center of the next. All things the same, an LED sign with a tighter pitch (that is to say, the smaller distance between two pixels) will have higher resolution.

LED Display Size

Properly sizing an LED sign requires careful consideration of several factors, including the location of the sign, the speed limit of passing traffic, and the distance from which you want the sign to be legible. For example, LED signs that will be viewed from a long distance do not need as much fine detail as a sign with a short viewing distance, which means a looser pitch is preferable. A commercial sign company in the Valley can help you properly size an LED sign to meet your needs.

Price

Another important factor to consider when shopping for an LED sign is obviously the cost of the sign. The size and pitch of the sign can affect the price, but so can things like color or monochrome LEDs. You’ll also need to take into account the cost of hanging an LED sign if not quoted a price that included LED sign installation.

LED signs have a distinct advantage over traditional commercial signage: they are highly visible in any weather and at all times during the day. That being said, there are still some things you can do to ensure your LED sign is more effective at reaching a wide audience and attracting new customers to your business. Whether you’re designing an LED sign to display in your storefront or hang outside your building, here are some tips and basic principles to keep in mind to design a highly effective LED sign.

Choose the Right Font Size

Thin fonts and scripts can be difficult to read from afar, especially when an LED sign is lit up at night. However, it might be the case that your target audience will be viewing your sign from close up. That’s why it’s important that you first think about the distance of your viewers from the signage. The California Institute of Technology’s letter visibility chart is a great resource to help you choose the right font type for maximum impact.

Focus on Legibility, Not Brightness

A common misconception people have when designing an LED sign is that brightness equals visibility. Although it’s true that bright signs are easy to see, they are not necessarily very legible , which is very important if you want to convey a specific message to a specific group of people in order to attract new customers to your business. An overly bright LED sign will also burn out faster, which can increase the lifetime ownership cost of having an LED sign.

Consult a Professional

There are lots of minor details to consider when designing an LED sign, and while you can find online resources that will help you along the way, there’s not a better resource than your local commercial LED sign company in Phoenix. A company that specializes in the design, manufacturing, and installation of LED signs for businesses will make sure your new signage is as effective as possible at attracting new customers.

Bars, music venues, and countless other locations are known to make use of neon signs in Chandler and Phoenix. These neon light signs can do a great job of grabbing and holding attention, but many people are completely clueless as to how they work. In order for a neon sign to offer its signature glow, the right materials must be present. This will allow a reaction to occur, and this reaction can be customized to display different hues. Read on if you would like a deeper understanding of how neon signs work.

Examining the Materials
In order for neon signs to emit the enticing glow that they are known for, a few specific materials must be present. Neon signs require vacuum tubes, electrodes, and special types of gases. Although they are typically referred to as neon signs, neon is just one of the gases that they might use. Argon, xenon, krypton, and helium are also common elements found in neon signs. These gases are inert, so they do not easily combine with other elements. It is this property that allows them to reliably emit the glow that you might see coming from a neon sign.

Understanding the Reaction
Although these gases will not readily combine with other chemicals, you can still force reactions by manipulating them with electrodes inside of a vacuum tube. When you plug your neon sign in and turn it on, voltage flows through the tube and the gas inside of it. This excites the gaseous atoms, destabilizing them and leaving them with an electric charge. The movement of electrons within these atoms produces photons, and the consistent electrical current causes the signs to continue emitting them.

Achieving the Colors
If all gases emitted the same types of photons when excited via electrode, all neon signs would look the same; fortunately for neon sign makers and enjoyers, this is not the case. The hue of the photon emission depends on the type of gas involved in the reaction as well as the color of the vacuum glass. Different combinations of gases and materials make for a full spectrum of colors.

Investing in business signs near Chandler and Phoenix may be a great idea for your company, and you can make the most of your investment by making your franchise signs as visible as possible. There are many different ways in which you can light up your sign, and all of them tend to be better at garnering attention than standard printed signs. Here is a brief overview of some of the many advantages of lighted business signs.

Maximizing the visibility of your sign is crucial to its success; even a perfectly designed and manufactured sign will be useless if nobody sees it. Lighting up your business sign is inherently helpful because you will not have to rely on natural light to keep your sign illuminated. A well-lit sign will be visible from a significant distance away, and it will be just as visible at night as it will be during the daytime. These types of signs are also advantageous because you can light them in a range of different ways. Neon signs tend to appear right at home inside relaxing business environments like bars and billiard halls, while large signs with illuminated animations can draw people in off of a busy street corner.