Signage is important to the success of your store, but there are several types of sign designs available. Storefront signs near Chandler and Phoenix often include illuminated blade signs, non-illuminated letters, and illuminated channel letters. Choosing the best sign design for your storefront will depend on different factors, such as your future business plan and marketing plan. Continue reading to learn more about illuminated channel letters and if they would be a good fit for your storefront.

Your storefront sign should be noticeable to customers walking and driving by. You will want a large, bright sign design that can attract people throughout the day. However, consider an illuminated sign if your business has extended hours into the early morning or late evening. Illuminated channel letters will keep your storefront sign better illuminated and more attractive into the darker hours. This is important so that your customers can always find your store and shop whenever they please. Speak with your Phoenix sign company to choose the best illuminated storefront sign for your store.

Color is a crucial element of branding and imaging, so it makes sense that it’s so important when it comes to sign design near Chandler and Phoenix . Color even has an effect on the way we live our lives, and it influences us in ways that many of us are unaware of. Check out this video clip to see if color influences purchasing options.

If color can have an effect on your mood, chances are it can influence your purchasing habits. Consumers don’t take long to decide whether they do or don’t like a product just by looking at it for the first time. Women and men also tend to have different tastes in color, which is a key element in terms of marketing. People tend to see blue as a trustworthy color, while green is associated with nature and sustainability. Think about your color choices when working out your sign designs. Contact us to learn more about signs in Phoenix DMA.

Running a successful business is no easy task. In addition to managing your team of employees and providing a superior product or service, you have to find ways to attract customers. After all, even the most innovative businesses need customers in order to survive. Signs for businesses near Chandler can draw in new customers and encourage repeat visits from those who have shopped with you before. Storefront signs branded with your logo tell the story of your business, and consistency is key when it comes to brand reinforcement. Without a sign outside of your business, customers might wonder if they’ve gone to the wrong address—or might not know you exist at all. Check out this infographic to learn more about how signs can benefit your business. Please share with your friends and fellow entrepreneurs.