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How the Circus Can Teach a Lesson About Signage
As seen in the video, too many businesses do not put enough effort into their exterior or interior signage. These businesses may have boring or understated signage, and their profits and customer population may soon suffer. However, certain industries, such as a bright and engaging circus, can influence these boring sign designs near Chandler and Phoenix .
The circus industry, and other types of entertainment, need to attract customers however they can, and that includes using bright, custom-printed signs. Like those in the video, circus signs grab people’s attentions with loud colors and engaging designs. These signs are strategically placed near roads, and they remain in drivers’ minds long after they have gone home. By taking a cue from circus sign designs, many businesses will stick in their customers’ minds and draw in more business.
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Deciding What Information Should Go on Your Event Banner
When you hold a special event, it’s vital to design and display signage that addresses the unique goals and benefits of the event you’re hosting. Event banners differ from other types of business signage in several ways, including the type of information displayed on the sign. When designing a business banner in Chandler or Phoenix, the most important detail to include is your business name or logo. This will help to associate your brand with the event. You should also ensure the banner clearly displays information about the date and time of the event, as well as contact information for tickets and other questions regarding attendance. In many cases, this is accomplished by including a phone number or website that directs individuals to further event details and information.
Event banners may be one-use or multipurpose signage that allows you to explore the more creative and even fun side of sign design. Working with an experienced building sign and banner service will ensure your banner not only includes the information it needs for success, but also appeals to a broad audience to achieve your event advertising goals.
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Top Reasons to Have Good Interior Signage for Your Business
Outdoor signs and storefront signs help your business appeal to new and curious customers, while interior signage plays a different but no less essential role. Interior building signs near Chandler and Phoenix help workers, customers, and business partners easily navigate your interior spaces while simultaneously reinforcing your brand. When designing your interior business signs and incorporating this type of signage into your building layout, keeping a few tips in mind will ensure your interior signs are both appealing and effective.
Brand Reinforcement
Your brand is at the core of your business, and it is what sets your company apart from the competition. Once clients or customers walk through your doors, interior signage can help to reinforce your brand and engender further customer appeal and loyalty. Subtly reminding consumers about the values and traits that your brand represents will help them to associate your business with the positive services and experiences they receive.
Clear Direction
Indoor signage often directs visitors or customers as they move through your building. Thus, this signage should be clear, attention-catching, and appealing to ensure visitors have a positive experience when seeking services. If your interior signage is poorly-developed or designed, visitors will feel confused and dissatisfied; by contrast, clear signage empowers visitors so they will feel confident when navigating your business.
Aesthetic Appeal
Signage is both a functional and decorative element of any business interior, and the right—or wrong—signage can have a significant impact on the appeal and atmosphere of an interior space. Good interior business signs will remain visible while complementing the style and décor of your business. This makes your space look more professional and helps customers feel more comfortable and confident while inside. Poor signage that clashes with your décor leaves customers feeling as though you weren’t concerned with the aesthetic appeal of your business, and often has a negative impact on their impression of your brand and their likelihood to return in the future.
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Making Your Logo Stand Out
If you’re like most people, chances are you can call to mind at least a few different iconic company logos. These logos are easily recognizable and often simple, identifiable by consumers at just a single glance. Your business’s signage in Phoenix should reflect your logo as it appears on your other marketing materials so that customers become familiar with your brand. Read on to learn more about making your logo stand out.
Your logo should be easy to read and contain no more than 3 colors. You may want to consider how your logo will look in greyscale as well as in full color. Consistency is also important for logo design. Customers will see your logo in different places, and even small differences can confuse people and make them think that they are seeing a number of different businesses represented by similar logos. Try to keep your colors and logo consistent on your business’s signs both inside and outside your store, and ask for feedback if you are unsure of the sign design of a new logo.
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Tips for Reinforcing Your Brand
To run a successful business, you need to find clever ways to get the attention of potential customers. The best way to do this is to provide a superior product or service that customers can’t stop raving about. Before you can do that, however, you need to get the aforementioned customers in the door. One way to do this is to reinforce your brand with new custom-made signs made by a business sign company serving Chandler and Phoenix.
Making your business appear professional is essential for attracting new customers. Not only do you need to have an attractive logo, but you need to find ways to present this logo in an appealing manner. A great place to start would be to install a custom-made exterior business sign that serves as a clear symbol of your brand. Next, you can decorate the interior of your business with similar signs to help reinforce your brand. Finally, you might invest in print and digital advertising to help disseminate your brand as broadly as possible.
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Where LEDs Come From
As you browse lightbulbs at your local grocery or hardware store, you’re bound to see a group of bulbs labeled “LED.” LED, which stands for light-emitting diode, is a relatively new type of lighting that is slowly replacing traditional incandescent lightbulbs. If you’d like to learn more about LED lighting, watch this video and reach out to an LED sign company serving Chandler and Phoenix.
This video from How Stuff Works provides a brief history of LED. A man named Nick Holonyak Jr. is credited with developing the light-emitting diode in the middle of the 20 th century. An LED light is comprised of diodes—or simple semiconductors—made of aluminum gallum arsenide, along which electrons can flow more efficiently than the filaments of traditional incandescent lightbulbs. LED bulbs last much longer than incandescent bulbs and don’t get nearly as hot, making them very popular among consumers.
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Free Financing on a New Business Sign
At 1 Stop Signs , we are committed to providing our customers with top quality sign design services. When you are in need of signage near Chandler and Phoenix, the sign design experts at our sign company will be there to help you create the sign of your dreams. From restaurant signs to vehicle magnets and more, we are able to create a versatile range of signs for our business clients. One of the top reasons to work with our sign company is our great financing options. Let’s take a look at the steps of getting free financing on your new business sign.
Choosing a Sign Style
When you work with 1 Stop Signs, you will have dozens of different sign styles to choose from. Our team of designers can help you choose the right type of sign for your particular business. For example, if you are seeking a sign that can be easily seen at night, you may want to consider an LED sign. Other flashy sign options include illuminated sign cabinets or digital print wall murals.
Creating Sign Content
After you have determined what type of signage will be the best fit for your company, it will be time for you to create your sign content. The content of your sign will be dependent on its placement, as well as its function for your business. An exterior sign, for example, should almost always display the name of your company. Interior or directional signs may need more detailed information.
Applying for Sign Financing
The final step of getting free financing on a new business sign is to apply for financing services from 1 Stop Signs. As you are working with a team of sign designers at our company, we will be happy to answer any questions that you may have about the financing process. With free financing, you can receive valuable financial assistance towards the initial costs of creating a brand new business sign. Though a sign is a valuable investment for your business, you should not have to pay excessive interest or an unreasonable down payment to find quality work for your custom sign.
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How to Select a Sign Material
Business signs are used to advertise companies and provide consumers with important information. If you are creating a new sign design for your business, you will want to make sure that you choose the right materials for you signage. As you are selecting a sign material, you will have many factors to consider. For example, if you are creating custom printed signs that will be added to existing features on your building, you can use a sign material that is pliable, rather than rigid. Self adhesive vinyl, for example, can be easily placed on an existing surface. Free standing signs, by contrast, should be made out of rigid materials, such as metal or strong vinyl. Other state of the art sign materials, such as LED signs, can make fantastic additions to any business space. With the help of a company offering signage near Chandler and Phoenix, you create the perfect business or restaurant signs for your commercial space.
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Planning Your Franchise Sign
When planning your franchise signs near Chandler and Phoenix, you should keep your customers in mind. Designing attractive signage that will show up in multiple places is important to draw customers into the individual franchises. Here are some considerations when planning your franchise signs.
- Think about the business name, the font it is in, and the accompanying logo. It should be easy to read and appealing to various groups of customers, but especially to your intended demographic.
- Consider the types of colors that will show up on your signage. They should be bright and colorful, but not overwhelming. Consider all of the locations these signs will be located—e.g. in a mall, food court, on the street—and how they will look next to the possible colors and lighting surrounding them.
- You should consider if your franchise sign should be lit up. If every location has a standard set of hours that go well into the evening, then an LED or neon sign is smart. However, if each store can determine their hours, you may want to leave the decision of backlighting up to the franchise owner.
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Exploring Outdoor Commercial Signs
Sign companies near Chandler and Phoenix offer several options for commercial signage. These various types of signage are important to encourage customers to come into your store and bring attention to your store from a distance. Depending on your business and marketing plan, consult your local sign company to find out which type of signage would be best for your company.
Lightboxes
Outdoor lightboxes are a great way to draw attention to your business. The lightbox can be located in front of your business, welcoming customers into your store. However, you can also have an advertisement in a lightbox located elsewhere from your business. For example, many stores located within malls and shopping centers will employ a lightbox to encourage customers to find the store across the mall. This effective form of advertising will bring your business to the forefront of customers’ minds and draw more foot traffic to your store.
Dimensional Lettering
When your business employs bold lettering for its store sign, customers are more likely to notice. Instead of a simple banner, install lighted dimensional lettering across your storefront. This will draw attention to your store during the day and especially at night. The dimensional lettering creates a pleasant, three dimensional effect that many customers prefer. You can install this type of signage directly to your building, using your business name and logo, or you can attach it to a separate structure away from the building.
Metal Signs
Whether you install a metal sign on the outside of your business or within your office, this classic and simple sign design will draw attention. The metal sign can be a blade sign which hangs outside of your business and over the sidewalk. You may also consider a metal sign as a backdrop in your lobby to introduce customers into your office. Your business name and logo can be easily etched or cut out of a sheet of metal. Once the custom-printed sign is complete, it can be backlit for easier viewing at night or simply to create a more dramatic effect.