Signage is important to the success of your store, but there are several types of sign designs available. Storefront signs near Chandler and Phoenix often include illuminated blade signs, non-illuminated letters, and illuminated channel letters. Choosing the best sign design for your storefront will depend on different factors, such as your future business plan and marketing plan. Continue reading to learn more about illuminated channel letters and if they would be a good fit for your storefront.

Your storefront sign should be noticeable to customers walking and driving by. You will want a large, bright sign design that can attract people throughout the day. However, consider an illuminated sign if your business has extended hours into the early morning or late evening. Illuminated channel letters will keep your storefront sign better illuminated and more attractive into the darker hours. This is important so that your customers can always find your store and shop whenever they please. Speak with your Phoenix sign company to choose the best illuminated storefront sign for your store.

Designing a logo can be a long and daunting process, but your work is not over yet. You have to launch your new logo for the world to see. This will include signage— such as storefront signs and outdoor signs in Chandler and Phoenix—and employee participation. In addition to employee participation, your customers should be encouraged to participate as well. Continue reading for a few tips to help you have a successful logo launch.

Tip #1: Be Consistent Across All Media

The key to a successful logo launch is to coordinate all of your social media and other advertising outlets. Before your new logo is official, make sure that your business cards and stationary are up to date, along with any other professional correspondence. Ensure that your advertisements, such as signage is ready to go with the new logo. Once you are ready to launch your new logo, change everything over at the same time to remain consistent.

Tip #2: Encourage Employee Participation

Part of launching a successful new logo is generating word-of-mouth. Include your employees and vendors to talk about the new logo to get the word out. Your employees can post about the logo change on their own social media accounts and generate interest by mentioning their favorite changes. By including your vendors and other business partners in the campaign, you can reach even more customers and partners about the logo change.

Tip #3: Maintain Customer Contact

Your customers should be kept informed about any changes occurring within the company. By staying informed, your customers will stay loyal to you. Make them feel like part of the company by receiving feedback as well. Conduct polls on potential color changes or favorite elements of potential logos. If you have a party or event celebrating the logo launch, open up free invitations for certain customers. By including your customers in the logo design and launch, they will be more excited to stay with your company and see the future changes in store.

Creating any sort of sign design is an exciting endeavor, but you must ensure that all of your interior business signs near Chandler and Phoenix match your company personality and complement your building’s décor. By using these elements, you can create a beautiful and cohesive sign design that will attract your customers to various areas of your store. Let’s take a closer look at how to create a cohesive design with your interior signs.

Identify Company Personality

When designing signs for your business, use the personality, mission statement, and ideals of your company. By identifying these key elements, you will ensure that all of your business signs communicate effectively. Examine the type of atmosphere in your store or office. If it feels laidback and calm, then you may wish to design signage made in blues, purples, and greens. These tend to be calming colors. If you have an energetic company that strives on impulse buys, then use reds and oranges. These colors have been linked to high energy, passion, and impulse.

Complement Surrounding Décor

Do not forget to match your interior signage to your décor. Whether you are designing a store and business sign from scratch or designing new signs to a current décor, everything must match. Strive for neutral tones in your décor so that your business signs can incorporate more colors and designs, which will make your business stand out. If you cannot change your interior décor, then find a sign design that will stand out, yet will not clash with the surrounding décor.

Utilize the Right Sign Company

One crucial element to creating a cohesive sign design is to utilize the help of others. Your local sign company employs professional graphic designers and advertisers who can help you settle on the perfect design. If you have an idea or colors you wish to use, then bring these up to your sign company’s design team. They can work with you to find a happy balance between an effective sign design and your vision. They can also help you complement the design and colors to your store’s interior décor.

When you are creating an interior design scheme for a large office building, chances are that you will need to create building signs that help to direct your employees and customers. A company that creates custom made signs serving Chandler and Phoenix can help you create a smart and effective interior sign design for your business. By designing your interior signs carefully, you can create visual continuity throughout your space.

There are several factors that you will want to consider when you are creating multiple custom made signs for a building’s interior. To prevent visual clutter, it is important to make sure that all of your signs follow the same design concept. Rather than creating a unique sign for each room of your building, it is better to use the same sign as often as possible. Repeating the same indoor and outdoor signs can help to draw your design together and ensure that your building has a polished and professional appearance.

We Build Signage for Chandler & Phoenix, AZ Businesses

The signage at your business is important to the curb appeal and overall appearance of your location. You want the signage to be eye-catching and professional to give visitors a good first impression. If you’re creating new signage for your Chandler or Phoenix, AZ business, you may want to consider the use of channel letters, and the team at 1 Stop Signs is here to tell you why. These letters are used to create three-dimensional LED signs that are highly visible and easy to read from a distance. This gets your business more attention, drawing people to your location. Our team is here to tell you more about the use of channel letters and their many benefits. Continue reading to learn more or reach out to us with any questions.

What is a Channel Letter?

Channel letters are a type of letter used to create signage for businesses. They are different from other types of signs in that each letter is separate from all the others. The 3-D letters are placed individually next to each other on a building to spell the name of the business. Due to their three-dimensional design, the letters protrude from the mounting surface, creating an eye-catching depth that other signage doesn’t produce. These letters are commonly used at shopping malls, retailers, restaurants, bars, medical buildings, and more.

Channel Letters Have Many Advantages

Channel letters are an excellent choice for businesses looking to make a statement with their signage. Their bold and bright designs are sure to catch the eyes of passersby and help draw them in. Many businesses choose to use channel letters not only for their attention-grabbing appearance but also because of the extensive customization options. No matter the current branding of your business, channel letters allow you to create signage that matches your aesthetic. Continue reading to learn all about the biggest advantages channel letters provide.

Flexible Design Options

When it comes to the design of your channel letters, the possibilities are practically endless. You can create anything you want with the flexible design options that channel letters provide. You’ll be able to choose the size, shape, color, and style of your letters to ensure they match the rest of your branding.

Various Styles of Illumination

Though you can choose to have channel letters that do not illuminate at night time, we recommend lighted letters for those businesses who want 24-hour visibility. You’ll have a few different options on how to light your letters, including:

• Front-Lit: This is the standard design for channel letters that is made with an acrylic front surface that is either clear or colored and an aluminum backing. The bulbs sit under the acrylic front to illuminate the letters from inside, shining outward through the acrylic front.
• Reverse-Lit: This type of lighting is also known as halo-lit or back-lit and is the exact opposite of front-lit illumination. The front face of the letters is aluminum while the back is made of clear acrylic to allow the light to shine out from behind the letters. This creates a soft glow around and between each letter.
• Open-Face: This style of letter has no front, leaving any bulbs or neon tubing inside the letters exposed. These letters can create a retro feel but are not always allowed by lighting laws in certain regions.

Indoor & Outdoor Use

Channel letters are incredibly versatile and can be used to create a variety of signage throughout your business space. Because you can choose the size, shape, and lighting options of your channel letters, they make excellent signage for both indoor and outdoor environments. You can also use them to create eye-catching directional signs, which allows you to match all your other signs, helping you to maintain a cohesive look throughout all your signage. 1 Stop Signs specializes in interior and exterior business signs.

Brand Recognition

As a business owner, you must create a consistent image across all channels, from your storefront to your advertisements to your online presence. With proper branding, customers will be able to recognize your business across all channels, and your business will also have a more professional look. Channel letters ensure you can create cohesive branding due to the many customization options. You can match the font and colors with your logo to create a polished, professional look.

High Visibility

You want your business to stand out from the rest, and the best way to do so is with eye-catching signage. Channel letters are highly visible, especially when illuminated, and when paired with a sophisticated logo, they’re sure to grab the attention of anyone passing by. Investing in channel letter signage is an effective and efficient marketing strategy that will get you noticed.

Environmentally-Friendly

Channel letters are a great way to make your business more environmentally-friendly. For starters, they are incredibly durable, which means you won’t waste materials by having to replace them often. These letters will last for many years to come. Secondly, when the letters are illuminated with LED bulbs, you save energy, as LED lights are incredibly efficient. Most LED bulbs will last five years or longer. 1 Stop Signs can help you create eye-catching LED signs for your Chandler or Phoenix-area business.

Contact Us to Learn More about Channel Letters

If you’re ready to design new signage for your business, you want to be sure you do the necessary research. 1 Stop Signs is here to answer all your questions and give you more information about signage options, including channel letters. Please reach out to us today to learn more about this stunning style of signage.

Do you have angry customers who can’t find your store or your products? Look at how well your store’s signage communicates to your customers, and you will soon see that your customers could benefit from updated signage near Chandler and Phoenix. Here are some signs that you need to give your retail customers better signage and help your business in the process:

They have difficulty finding your store.

When customers repeatedly call your store because they cannot find your location, then you know it is time to update your outdoor signs. If customers come into the store and comment on its difficulty to find, then you must consider new signs. These are clear signs that your retail store needs better outdoor signs to direct customers to your door. If your store is off the beaten track, or your current storefront sign needs repairs, then invest in a new sign right away. Your current and new customers will be grateful and much likelier to shop at your store in the future.

They cannot find your store’s departments.

Once inside your store, you may think signage is not as important as it is outside. However, your interior signage may be even more important than your outdoor signs. If your customers cannot find what they are looking for, because your interior signage is uninformative or poorly showcased, then they are likely to be angry and not shop with your anymore. If your customers are always asking where your departments are or they comment on your poor signage, then put in an order for updated signs soon.

They do not take advantage of your promotions.

If your customers do not notice your amazing deals or regular promotions, then you may consider updating your signage. Your sign designs may not be an eye-catching color or design. Perhaps your sign’s wording is clunky or overwhelming. These factors and more can affect how your customers respond to your sales and promotions, so consult with your sign company on how better designs can benefit you.

Your exterior illuminated signs in Chandler and Phoenix are meant to be used outside, meaning they should be made from the proper materials to keep them protected against the Arizona sun and monsoons. However, even your exterior business signs will need some occasional attention and maintenance to ensure they are functioning properly and have a clean look. Continue reading for a better look at how to maintain your exterior illuminated signs.

Before conducting any maintenance, ask your commercial sign company for maintenance instructions. Follow these guidelines to ensure your investment is protected. When possible, check the electrical connections and sign housing to ensure there are no collections of leaves, dirt, pests, or water. These items could damage your signs and cause dangerous electrical conditions if they are not treated properly. If possible, erect a roof or cover over your exterior business signs. This will keep your exterior signs better protected from the sun’s damage and rainfall.

Foot traffic is the most important aspect of a retail store’s success. By advertising with neon signs, effective sign design, product promotions, and so much more, a retailer can increase its profit margin significantly. However, retailers must know the proper tools to increase the foot traffic into their store. Let’s look at how important foot traffic is and how retailers can benefit from custom-made signs in Chandler and Phoenix.

As seen in this short video, a retailer can increase its revenue by bringing the average customer in at least once more than he or she normally does. Intriguing customers and calling them into a retail store, however, can only happen with effective advertising. Erecting large LED signs or passing out vehicle magnets are easy ways to bring in more traffic. Retailers need this foot traffic to keep their store running and equipped to handle business that other less successful stores cannot.

We Create Custom LED Signs for Chandler & Phoenix, AZ Businesses

As a business owner, you want to present a professional image to your potential customers. Doing so can go a long way in attracting and retaining clients. Your curb appeal plays a major role in how potential customers perceive your business. That means you want to create an appearance to catch the attention of passersby and draw them inside your business. A professional custom sign can help you do just that. At 1 Stop Signs, we can create custom LED signs for your Chandler or Phoenix, AZ business to help you get noticed. Please reach out to us today to learn more about our signage options and how they can benefit your business.

We Offer Many LED Signage Options

When it comes to the types of LED signs we can create, the possibilities are nearly endless. We can customize the design, font, and style of your LED sign to ensure it matches all your other branding efforts, including your logo, website, and print materials. LED signage is incredibly versatile, making it a great option for eye-catching outdoor signs or stunning interior décor. Whatever you have in mind, our team can likely help you create it. We’ll work with you to bring your vision to life and create the perfect custom sign for your business.

LED Signs Offer Numerous Benefits

If you’re considering installing new signage or updating the current signage at your business, you’ll have a lot of options to choose from. LED signs are some of the most popular choices for several reasons. The team at 1 Stop Signs is here to tell you more about the benefits of LED signs, as well as educate you on the many options you have when creating new signage for your business. Please continue reading to learn more about the top benefits our custom LED signs can provide.

Longer Lifespan

LED bulbs have one of the longest lifespans of any lighting system. High-performance LED lights can burn brightly for 50,000 to 100,000 hours. That’s several years of use without the need for changing bulbs. In addition to outlasting most other bulbs, LEDs also retain their brightness better because they are not reliant on gases that other forms of lighting use. This means no gradual leaking of dimness over time.

Eye-Catching Illumination

The entire point of a sign is to catch the attention of potential customers, whether they are walking or driving by. LED signs bring the best in eye-catching brightness when compared to other lighting options. The technology used in LEDs produces brilliant and clear light that can be read both from a distance and up-close. The illumination produced is much brighter than that of other options, making LED signage stand out from the crowd.

Professional Appearance

As mentioned above, LED lights to burn brighter and last longer than other options, like neon or fluorescent lights. This makes it easier to maintain a better, more professional appearance. With neon and fluorescent signs, some of the lights can dim or burn out before others, resulting in a half-lit sign. LED signage helps to eliminate this issue, as the bulbs burn brightly and consistently for a long period.

Environmentally-Friendly

Many businesses are looking for ways to make their commercial spaces and company practices more environmentally-friendly. If you want to help your business go green, an LED light is an excellent way to do so. LED bulbs are incredibly efficient. This means that signage that utilizes LED bulbs uses significantly less energy than neon and fluorescent signs. This not only helps you cut down on energy usage but also helps you save money. In addition, LEDs are easily disposed of or recycled because they don’t contain any toxic materials.

Low-Maintenance

Because LEDs have a long lifespan, retain their brightness, and are very efficient, they require very little maintenance to stay in good working order. You won’t have to constantly worry about bulbs dimming or tubes breaking, as you would with other lighting options. Their durability makes them an excellent choice for both indoor signage and outdoor signage needs. You can practically install an LED sign and forget about it, as it will burn brightly for years to come without the need for frequent maintenance or repairs. This will save you money in the long run, making an LED sign a sound investment for your business.

Enhanced Brand Recognition

As a business owner, you know it’s important to create a brand and image for your business that you can use across all marketing channels, including your signage. Your sign is such an important part of how you represent your business to the world and is a crucial part of your marketing efforts. An LED sign can help your business get noticed, increasing public awareness about your company and the work you do. This can lead to greater brand recognition by the public, which helps you bring in more customers. Help your business stand out from the rest with the addition of a brand-new LED sign.

Contact Us for Your Signage Needs

If you’re ready to install new signage at your business, 1 Stop Signs is here to get the job done. We have a team of experienced professionals who will tell you all about your options and determine which will work best for your business needs. We can create custom designs to perfectly match your business branding and logo. Please reach out to us today to learn more about our LED signs and our other custom options. We can’t wait to create the perfect sign for your business!

Your business’ interior signage is just as important as your outdoor signage. Once customers have come into your business, they must be able to find the department they wish to visit or be drawn to a clearance section. These are just a few areas that can benefit from the right sign design near Chandler and Phoenix. Let’s take a better look at certain areas around your business interior that should have signs.

Departments

Informational signs, for specific departments or areas of your store, are going to be some of the most important types of signage your store will use. Bookstores and video stores will use genres on their signage; clothing stores will feature styles, ages, and genders on their signage; and grocery stores will show different foods and ingredients on their signs. These interior signs may seem mundane, but they showcase the reason your customers come into your store. These types of signs are necessary to inform your customers where to look for the items they need.

Clearance

Your business’ clearance signs will be slightly different from the rest of your department or informational signs. Though your clearance or sale areas are possibly contained in their own department, the signs must be attention-grabbing and eye-catching to your customers. These persuasive signs are typically made in red, orange, or yellow because these are stimulating colors that can cause a sense of urgency in your customers. Your customers may need your store’s specific department signs, but they want to see your clearance signs.

Bathrooms

Bathrooms, exits, and other areas in your store need to feature certain signs for government-compliance reasons. These types of signage should be clear, concise, and follow the required rules. Many of these sign designs are universal in the United States, such as neon signs for exits or entrances. Bathroom signage must have Braille for the seeing-impaired, as well as clear signage for other handicap features in your store. Speak with your sign company about many of these required signs for your business.