Starting a business is a monumental undertaking. In addition to coming up with a business plan and obtaining the appropriate permits, you need to find ways to market your business so customers or clients can actually discover your products or services. One of the basic aspects of marketing is installing an attractive outdoor sign that allows customers to quickly identify your business and what it does. For help understanding the importance of an outdoor sign, take a look at this article and reach out to a business sign company near Chandler and Phoenix.

Maintaining Professionalism

The modern consumer expects to see clear, clean, and professional-looking signage outside every business. If you fail to install professional signage outside your business, would-be customers are unlikely to purchase your goods or services or even set foot on your property. An attractive outdoor sign will help get customers in door—your excellent products and services should do the rest.

Attracting Customer Attention

In this age of the internet, more and more people are discovering businesses through Google, Yelp, and other online services. However, there’s still much to be said for old fashioned foot traffic. A good-looking outdoor sign will cause more customers to think “that looks like a nice place,” which is the first step toward patronizing your business. Even if customers don’t immediately step inside your business after seeing the sign, the image of your sign will stick in their heads: maybe they’re stop in the next time they walk or drive by.

Branding Your Business

Think of the sign outside your business as the flagship of your business’s branding and marketing campaign. The logo that you include in your advertising efforts should appear on your outdoor sign, establishing continuity between your virtual and physical business. If people pass your business and see your outdoor sign on the way to and from work every day, there’s a good chance that many of them will actually step in and say hello.

Standing apart from the competition is one of the greatest challenges that any business must face. Even if you provide a service or product that is far and away better than your competitors, you must still pay attention to branding and marketing. You’ll find that custom made signage company serving Chandler and Phoenix can be a tremendous help in this regard.

This video features excellent suggestions on how to design an effective logo. The main job of a logo should be to convey what your business does in a concise manner. For example, a consultancy firm might express professionalism in their logo with a suit and tie. Generally speaking, serious companies choose more subdued colors for their logos, while companies that provide fun products or services often opt for brighter colors.

Artificial lighting is one of humankind’s greatest achievements. Electric lighting was an especially important invention, as it provided considerably more illumination than the coal and gas counterparts that preceded it, and at a lower price. Of course, the wheels of progress never stop turning, and there are always improvements to be made. LED (light-emitting diode) lighting is a revolutionary method of illumination that is used for everything from digital clocks to custom signs on businesses. But how do LEDs work?

An LED light is essentially a small bulb that fits into an electrical circuit. LED lights are unique in that they don’t have a tungsten filament, unlike traditional light bulbs, and they don’t get anywhere near as hot. The LED light comes from the movement of electrons within the semiconductor material. The electrons behave in such a way that allows for the release of energy in the form of photons, or light. LEDs have become very popular in recent years thanks to their extraordinarily long lifespan: they’ve been known to last thousands of hours longer than traditional incandescent bulbs.

As the owner of a business, it is essential to use signage to direct your customers and attract new clientele. By choosing custom made signs for your business space, you can rest assured that your signs communicate your message effectively. To start creating indoor or outdoor signs for your business, you may want to consider working with a sign company near Chandler and Phoenix . The designers at your sign company will be able to help you create a variety of signs that can be used throughout the inside and outside of your business. To get you started on your sign design project, here is a look at some different types of wall signs for businesses.

Exterior Signs

Exterior signs are arguably among the most important signs that can be put up by a business. With a carefully crafted and well-placed business sign, you can make sure that your business is easy to find from the street. In addition, your exterior signs can also provide essential information about your business, such as your hours and your key services.

Directional Signs

Directional signs can be placed on either the interior or the exterior of a business. Unlike conventional exterior signs, which are meant to convey basic information about your business, directional signs are used to offer your customers specific directions. For example, some restaurants choose to include directional signs that show customers where to form a line or pay their tabs. Directional signs can also offer instructions to find a bathroom or dressing room.

Regulatory Sign

Finally, all businesses must include certain regulatory signs on their walls. The types of regulatory signs that are required for businesses varies from state to state. Typically, you will need to have exit signs, stairwell signs, and accessibility signs. If you are wondering about the different types of regulatory signs that are needed for your business, you should be sure to get ahold of a sign company that serves your local area.

When planning your franchise signs near Chandler and Phoenix, you should keep your customers in mind. Designing attractive signage that will show up in multiple places is important to draw customers into the individual franchises. Here are some considerations when planning your franchise signs.

• Think about the business name, the font it is in, and the accompanying logo. It should be easy to read and appealing to various groups of customers, but especially to your intended demographic.
• Consider the types of colors that will show up on your signage. They should be bright and colorful, but not overwhelming. Consider all of the locations these signs will be located—e.g. in a mall, food court, on the street—and how they will look next to the possible colors and lighting surrounding them.
• You should consider if your franchise sign should be lit up. If every location has a standard set of hours that go well into the evening, then an LED or neon sign is smart. However, if each store can determine their hours, you may want to leave the decision of backlighting up to the franchise owner.

Designing your outdoor signs in Chandler and Phoenix is not a task to take lightly. Along with the advertising side of sign design, you also should be practical and consider the surrounding elements found in Phoenix.

Use Bright Colors

Any business sign is going to use some sort of noticeable and bright color as part of its signage. Often, these colors include green, yellow, and orange. Many companies will keep their main business name in white, but accent it with different colors in the logo or sign design. Blue is another popular color, although it is typically employed as a background color to a yellow or white business name. In the end, you must consider your intended customers, as well as the main public. Create your signage in response to the people you wish to attract.

Use Sufficient Backlighting

Almost every business can make use of some sort of LED sign or a backlit metal sign. Employing backlighting will further attract more customers to your store over another with a simple, non-lit sign. You may also consider a lightbox separate from your store, such as a monument sign or a smaller sign located in a nearby shopping center. This extra form of advertising will alert customers to your presence as they drive or walk by the exterior sign. If you highlight advertising campaigns or products in the lightbox, you may consider keeping it lit when your store is not open. This advertisement can entice customers to call your store during business hours.

Use a Knowledgeable Sign Company

Take advantage of a local sign company, especially for a sunny place like Phoenix. A local sign company will help you plan against possible color fading due to sun exposure. They can also advise you on the best ways to design your lighted signs, as well as the best times to turn the lights on. They will also use stronger materials that will stand up to the notorious heat of the desert.

Sign companies near Chandler and Phoenix offer several options for commercial signage. These various types of signage are important to encourage customers to come into your store and bring attention to your store from a distance. Depending on your business and marketing plan, consult your local sign company to find out which type of signage would be best for your company.

Lightboxes

Outdoor lightboxes are a great way to draw attention to your business. The lightbox can be located in front of your business, welcoming customers into your store. However, you can also have an advertisement in a lightbox located elsewhere from your business. For example, many stores located within malls and shopping centers will employ a lightbox to encourage customers to find the store across the mall. This effective form of advertising will bring your business to the forefront of customers’ minds and draw more foot traffic to your store.

Dimensional Lettering

When your business employs bold lettering for its store sign, customers are more likely to notice. Instead of a simple banner, install lighted dimensional lettering across your storefront. This will draw attention to your store during the day and especially at night. The dimensional lettering creates a pleasant, three dimensional effect that many customers prefer. You can install this type of signage directly to your building, using your business name and logo, or you can attach it to a separate structure away from the building.

Metal Signs

Whether you install a metal sign on the outside of your business or within your office, this classic and simple sign design will draw attention. The metal sign can be a blade sign which hangs outside of your business and over the sidewalk. You may also consider a metal sign as a backdrop in your lobby to introduce customers into your office. Your business name and logo can be easily etched or cut out of a sheet of metal. Once the custom-printed sign is complete, it can be backlit for easier viewing at night or simply to create a more dramatic effect.

Are you looking for a company that specializes in custom made signs serving Chandler and Phoenix ? Having signs custom made for your business offers several advantages. Not only will your business stand out with its unique signage, but you can also be specific about what message your signs send to your potential customers. Read on to learn more about the benefits of custom-made signs for your business.

Build Your Brand

Signs are a huge part of marketing. Not only do they alert potential customers to your existence, but they also help form an initial impression in viewers’ minds. Take this opportunity to use your company’s custom-made business signs to build your image and turn your company into a brand. Weave your company’s personality into the colors and graphics on your signage. This will help grab the attention of your target demographic. Finally, make sure you continue building your brand through the use of similar imagery on your business cards, brochures, and website. Customers will appreciate being able to identify your company’s brand through multiple marketing outlets.

Create a Perfect Fit

When you have signs custom made for your business, you probably have a good idea of where that sign will be located upon completion. Location is everything, and you’ll want to create a sign that fits in with its surroundings, whether you’re looking to create storefront signs, monument signs, or illuminated signs. Take advantage of a custom-made sign design by choosing a size and shape that is appropriate for its location and will be most likely to gain viewers’ attention in the right way.

Make an Investment with High Returns

Are you concerned that a custom-made sign will be more expensive than something in the one-size-fits-all category? Custom signs and banners tend to pay for themselves, as they increase traffic to your location and thus boost your sales rates. Remember, the first impression is the most important—let yours shine by investing in unique signage.

Looking for an affordable and effective way to market your business? Consider custom-made signage. Signs are so widespread that we hardly notice them, which is one of the reasons why they are effective as marketing tools. On-premise signage not only identifies your business and marks its physical location, but it has the ability to reach countless drivers, passengers, and pedestrians every day. Read on to learn more about some of the ways signage can help grown your business, and then contact a business sign company serving Chandler and Phoenix to design effective storefront signage for your own business.

Attract New Customers

Although a majority of your customers live or work within close proximity to your business, millions of people relocate annually which means every year you lose customers that must be replaced with new ones. The quickest, easiest, and most economical way to attract new customers is with signage. Eye-catching outdoor signs will alert people as to your business and let them know that you offer what they are looking for, whenever they’re looking for it.

Brand Your Business

“Top-of-mind awareness” is the ultimate goal for any business, since it means that business is the first one that comes to mind as a place to find a specific product or service. This awareness is built and reinforced through repetition, which is helped by branded signs. Every time someone drives or walks by your eye-catching business sign, an impression will be made on them and your brand will grow in their mind and be associated with the products or services you offer and you hope they come to you for.

Mark Your Territory

On a similar note, outdoor signs will also help you differentiate your business from nearby competitors. Although Phoenix is a large city, there are probably at least a couple of competitors within close distance to your business. A custom sign will help spotlight your business and claim more of the territory from your competitors.

A great looking sign is only part of the equation when it comes to getting noticed. After all, if people can’t see your sign it doesn’t matter how memorable, head-turning, or thought-provoking it is. Some things to consider when it comes to sign visibility include line-of-sight obstructions, lighting, and text/image contrast. Watch this video from the International Sign Association to learn more about the factors that affect sign visibility.

The best way to make sure your commercial sign is properly sized is to consult with a professional sign company serving Chandler or Phoenix . There are a lot of factors to consider, and some only a commercial sign expert will be able to answer correctly. A full-service sign company can also save you time by handling all aspects of the sign creation process, from design and fabrication to installation and service.