• Understanding the Roles of Positive and Negative Space in Design

    It is important to understand different artistic terms when choosing a sign design . Positive space typically refers to the colored or bright space of a design. Negative space refers to the uncolored or empty area. The roles of positive and negative space can contribute greatly to custom-made signs in Chandler and Phoenix. Read on to learn more about these roles.

    As seen in the video, the balance between negative and positive spaces can help generate interest in different designs. For example, the more negative space in a sign for a business can lend more importance to the object in positive space. Companies wishing to feature a specific product or emotion during a marketing campaign will likely create more interest by featuring the item in a smaller format with a larger amount of negative space around it. Consult with a sign designer to choose the best format.

  • Combining Visual Marketing and Social Media

    Expanding your brand and products to current and new customers requires constant interaction, such as using business signs, posting pictures, and implementing other visual strategies. As seen in the short video, you can engage your customers through your social media accounts, but you can also utilize your sign designs near Chandler and Phoenix. By combining these advertising elements, your customers will feel more connected to your business, which will in turn be more successful. Continue reading to see how social media and visual marketing should be combined.

    Social media customers, who use Facebook and Instagram, thrive off pictures and videos. Use your business’ accounts to showcase a new sign design for your business or commend your partnership with your local sign company. You can also use your social media accounts to feature new product designs or upcoming discounts. This type of visual marketing will greatly expand your business’ reach to its customers. Contact us to learn more about signs in Phoenix DMA.

  • The Importance of Foot Traffic for Retailers

    Foot traffic is the most important aspect of a retail store’s success. By advertising with neon signs, effective sign design, product promotions, and so much more, a retailer can increase its profit margin significantly. However, retailers must know the proper tools to increase the foot traffic into their store. Let’s look at how important foot traffic is and how retailers can benefit from custom-made signs in Chandler and Phoenix.

    As seen in this short video, a retailer can increase its revenue by bringing the average customer in at least once more than he or she normally does. Intriguing customers and calling them into a retail store, however, can only happen with effective advertising. Erecting large LED signs or passing out vehicle magnets are easy ways to bring in more traffic. Retailers need this foot traffic to keep their store running and equipped to handle business that other less successful stores cannot.

  • The Benefits of Lighted Signs

    We Create Custom LED Signs for Chandler & Phoenix, AZ Businesses

    As a business owner, you want to present a professional image to your potential customers. Doing so can go a long way in attracting and retaining clients. Your curb appeal plays a major role in how potential customers perceive your business. That means you want to create an appearance to catch the attention of passersby and draw them inside your business. A professional custom sign can help you do just that. At 1 Stop Signs, we can create custom LED signs for your Chandler or Phoenix, AZ business to help you get noticed. Please reach out to us today to learn more about our signage options and how they can benefit your business.
    Open Sign

    We Offer Many LED Signage Options

    When it comes to the types of LED signs we can create, the possibilities are nearly endless. We can customize the design, font, and style of your LED sign to ensure it matches all your other branding efforts, including your logo, website, and print materials. LED signage is incredibly versatile, making it a great option for eye-catching outdoor signs or stunning interior décor. Whatever you have in mind, our team can likely help you create it. We’ll work with you to bring your vision to life and create the perfect custom sign for your business.

    LED Signs Offer Numerous Benefits

    If you’re considering installing new signage or updating the current signage at your business, you’ll have a lot of options to choose from. LED signs are some of the most popular choices for several reasons. The team at 1 Stop Signs is here to tell you more about the benefits of LED signs, as well as educate you on the many options you have when creating new signage for your business. Please continue reading to learn more about the top benefits our custom LED signs can provide.

    Longer Lifespan

    LED bulbs have one of the longest lifespans of any lighting system. High-performance LED lights can burn brightly for 50,000 to 100,000 hours. That’s several years of use without the need for changing bulbs. In addition to outlasting most other bulbs, LEDs also retain their brightness better because they are not reliant on gases that other forms of lighting use. This means no gradual leaking of dimness over time.

    Eye-Catching Illumination

    The entire point of a sign is to catch the attention of potential customers, whether they are walking or driving by. LED signs bring the best in eye-catching brightness when compared to other lighting options. The technology used in LEDs produces brilliant and clear light that can be read both from a distance and up-close. The illumination produced is much brighter than that of other options, making LED signage stand out from the crowd.

    Professional Appearance

    As mentioned above, LED lights to burn brighter and last longer than other options, like neon or fluorescent lights. This makes it easier to maintain a better, more professional appearance. With neon and fluorescent signs, some of the lights can dim or burn out before others, resulting in a half-lit sign. LED signage helps to eliminate this issue, as the bulbs burn brightly and consistently for a long period.

    Environmentally-Friendly

    Many businesses are looking for ways to make their commercial spaces and company practices more environmentally-friendly. If you want to help your business go green, an LED light is an excellent way to do so. LED bulbs are incredibly efficient. This means that signage that utilizes LED bulbs uses significantly less energy than neon and fluorescent signs. This not only helps you cut down on energy usage but also helps you save money. In addition, LEDs are easily disposed of or recycled because they don’t contain any toxic materials.

    Low-Maintenance

    Because LEDs have a long lifespan, retain their brightness, and are very efficient, they require very little maintenance to stay in good working order. You won’t have to constantly worry about bulbs dimming or tubes breaking, as you would with other lighting options. Their durability makes them an excellent choice for both indoor signage and outdoor signage needs. You can practically install an LED sign and forget about it, as it will burn brightly for years to come without the need for frequent maintenance or repairs. This will save you money in the long run, making an LED sign a sound investment for your business.

    Enhanced Brand Recognition

    As a business owner, you know it’s important to create a brand and image for your business that you can use across all marketing channels, including your signage. Your sign is such an important part of how you represent your business to the world and is a crucial part of your marketing efforts. An LED sign can help your business get noticed, increasing public awareness about your company and the work you do. This can lead to greater brand recognition by the public, which helps you bring in more customers. Help your business stand out from the rest with the addition of a brand-new LED sign.

    Contact Us for Your Signage Needs

    If you’re ready to install new signage at your business, 1 Stop Signs is here to get the job done. We have a team of experienced professionals who will tell you all about your options and determine which will work best for your business needs. We can create custom designs to perfectly match your business branding and logo. Please reach out to us today to learn more about our LED signs and our other custom options. We can’t wait to create the perfect sign for your business!

  • Spotlight on Sandblasted Signs

    Custom-made signs are popular additions to any business because they offer customers a look at an original piece of artwork that the company chooses to show off. Sandblasted signs are a beautiful and timeless type of signage that works well with custom-made signs in Chandler and Phoenix. Here is a brief look at what sandblasted signs are and how they are made:

    A business will work with a qualified sign company on the right design for a sandblasted sign. Once the sign design has been approved, a machine will plot out the design on special material that will stick to a piece of wood or High Density Urethane, also known as H.D.U. Over the course of this process, the piece will undergo regular sanding and cutting to perfect the desired shape of the sign. The shaped sign will then be placed in a contained area where it will undergo high-powered blasting of fine, sand particles. These particles will depress the surface around the sign design until the design appears raised. The sign will then be primed, painted, and finished according to the business’ sign specifications.

    Wood Business Sign

  • How the Circus Can Teach a Lesson About Signage

    As seen in the video, too many businesses do not put enough effort into their exterior or interior signage. These businesses may have boring or understated signage, and their profits and customer population may soon suffer. However, certain industries, such as a bright and engaging circus, can influence these boring sign designs near Chandler and Phoenix .

    The circus industry, and other types of entertainment, need to attract customers however they can, and that includes using bright, custom-printed signs. Like those in the video, circus signs grab people’s attentions with loud colors and engaging designs. These signs are strategically placed near roads, and they remain in drivers’ minds long after they have gone home. By taking a cue from circus sign designs, many businesses will stick in their customers’ minds and draw in more business.

  • The Role of Signage in Helping Your Building Stand Out

    As a business owner, your goal is to ensure your storefront is appealing and inviting to passersby. Maintaining eye-catching signage near Chandler and Phoenix can help your building stand out, drawing the attention and business of new clients consistently and reliably.

    This video explains the vital role that building signs play in the success of any business, particularly those that are new. Because your signage is the first thing potential customers will see, the quality of your business signs will automatically cause them to make assumptions about the quality of your business. Thus, effective and appealing building signs are the key to building your customer base and growing your business over time. You’ll also learn how to get more from your signage by bringing the concepts of your exterior signage indoors to create flow and brand establishment that will cement the tenets of your business in the minds of those who visit.

  • Ways to Make Your Business Look More Professional

    Every business has to start somewhere. Whether you are in the early stages of running a business or you’ve been around for a while, take some time to make sure that you have a professional appearance. If it appears to the average consumer that you do not have the proper resources, practices, or products, they may go to one of your competitors instead. Make your business more professional looking on the outside as well as the inside to increase your success. Start with a branded business sign in Chandler on the outside of your location so that customers can easily find you. You can also have interior signage to further help your customers, showing where different items are located or how to move throughout your space. Make sure that your business signs are consistent with the branding that is on your printed materials as well as your website, as this will reinforce the visual aspect of your business. Update your website frequently, work with a professional sign company, and maintain contact with customers to encourage them to do business with you again.

    Barber Shop Sign

  • Improving Your Business’s Curb Appeal

    When you are in charge of a business, you have many responsibilities to handle. In addition to providing your customers with a superior product or service, you should have a team of reliable employees working with you. You might have a groundbreaking new product, but people have to be able to find you in order for your business to be a success. That’s why a storefront sign in Chandler is essential for your operation, whether you have a retail store or a professional office. The way your business looks from the outside can influence a potential customer’s impression, so keep reading to learn how you can improve your business’s curb appeal. Coffee House

    Visible Signage

    No matter what type of business you run, you need to have a storefront sign that is visible from the street. When a customer sees your sign, whether it’s from a car or when walking by, they are much more likely to stop and patronize your business. A new, easy-to-read business sign can make your store stand out from others in your area, which is especially important if you have competitors close by. A new customer trying to visit your store might give up if they drive by and can’t see where to go without the help of a sign. Instead of risking sacrificing new business, invest in an outdoor sign so that you are visible.

    Window Displays

    Many businesses rely on foot traffic to draw in new customers. When someone walks by your store and is intrigued by your sign, they should be able to look in your windows and easily see what it is you offer. Window displays are a simple way to show the products you carry or the services you offer, and can be designed to raise the interest levels of potential new customers. If it is unclear what you sell or what you do, a passerby might be more inclined to keep on walking. Give your customers a reason to stop into your store.

  • How to Design a Wall Sign for Your Business

    Your business is much more than a physical location: It’s the sum of your products, services, employees, customers, and impact on the community. Still, it’s always a good idea to put some effort into making your brick and mortar location as presentable as possible. One way to do this is to install an attractive and artistic wall sign designed by professional business sign company in Chandler and Phoenix. A large interior sign can do wonders for employee morale and your customers’ perception of your business. Man Confused

    Choose the Wall Carefully

    When designing an effective wall sign, it helps to have a specific wall in mind. For example, you might install the sign behind the receptionist’s desk, or perhaps in a clearly visible part of the waiting area. If you want your wall sign to inspire your employees, you might have it installed in the bull pen, or perhaps the communal cafeteria. Knowing where the sign will appear will make the other aspects of the design process easier, and help you achieve a more attractive final product.

    Incorporate Surrounding Design

    Once you have an idea of where you’ll put the wall sign, take plenty of pictures of the surrounding area. It’s important that your wall sign fits in well with your interior décor, or else it may clash and illicit a negative reaction. Think about the paint color on the wall, the texture and color of the floor, and the look of the furniture; then incorporate all of these details into your wall sign design. If you don’t like the way your interior looks, now would be a good time to start from scratch.

    Refer to Existing Branding

    Unless you’re undergoing an effort to completely rebrand your business, your wall sign should at least be reminiscent of your existing logo. It’s OK to deviate from your main logo—in fact, coming up with a slightly grander variation may be appropriate. For instance, you might give your logo a bit of classy gravitas by creating a simple, steel version of it for your wall sign.