Customers are the lifeblood of any business, so it makes sense that companies experiment with all sorts of marketing and advertising channels to attract new customers. Although there’s certainly value in radio ads, TV commercials, social media marketing, and other forms of promotion and advertising, one of the best ways to attract new customers is also one of the easiest and least expensive. In fact, custom-made signs from a knowledgeable commercial sign company in Phoenix can be one of the most effective sources of marketing and advertising you have. Here’s a look at how signage can attract new customers and help increase your bottom line.

Great Signs Get Noticed

One of the best reasons to invest in business signage is that signs help your business stand out. Although Chandler and Phoenix aren’t dense urban landscapes like Los Angeles or New York City, there are still quite a few businesses around. Eye-catching signage will not only help your business stand out from the competition, but it will make your business easier for people to find.

Signage is Easy to Remember

If your signage clearly states the products or services you offer, customers will remember your business when the need or desire for the particular products or services you provide comes us. In other words, although every customer who drives by and sees your sign won’t immediately stop and make a purchase, signage will get your business in the minds of countless people who are likely to become customers later on.

Signs Convey Personality

Another way in which signs help to attract customers is the fact that custom-made signs convey personality and tell potential customers what to expect from your business and the products or services you offer. In other words, a sign can make your business more approachable (and more desirable) by seeming like more than just another building.

Vinyl graphic decals make it easy for businesses to produce signage that is unique and head turning without requiring expensive sign manufacturing. Vinyl decals can be printed in any size you require, and applying the decal is easy enough for the average do-it-yourselfer. This video will show you how to lay a vinyl graphic on a flat panel sign. Although you can perform this project yourself, hiring a professional will guarantee your sign comes out looking great and can save you the time, energy, and possible frustrations of laying the graphic yourself.

If you need a flat panel vinyl graphic sign, trust a professional and make sure your sign gets noticed for the right reasons. The last thing you want is an outdoor sign that looks sloppy and unprofessional, since this will give potential customers the impression that your business delivers low-quality products or services. A commercial sign company in Phoenix can provide you with all of your business signage needs, including flat panel vinyl graphics.

When people look at the custom-made signs that hang outside of your business, they should learn everything they need to know about it without actually setting foot inside. Your signage should accurately depict what your company is all about and give people a good idea of what they can expect from it. Keep this in mind when creating business signs near Chandler and Phoenix. Check out some of the things you need to know about effectively branding your business through your signs below.

Including a Logo on Your Sign Is Important

Does your company have a logo? If not, it’s essential that you come up with one and include it on all of the custom-made signs that you create. Whether your logo includes a silly character or a simple combination of letters, it will say a lot about your company and let people know what you are all about. This logo should be displayed prominently on your sign. It will also help you down the line if you decide to expand to other locations.

The Font You Choose for Your Business Name Is Important, Too

Regardless of whether your business name sounds serious or not, the font that you choose to use on your company sign will say a lot about your brand. If you have a business that is trying to attract young, hip customers, you probably don’t want to go with a fancy font that looks like it is trying to cater to a very high-end customer. Know your audience and work with a sign company to adjust your font accordingly.

The Shape and Size of Your Sign Will Impact Its Effectiveness

When you put up a sign, you want everyone to be able to see it. Whether they are walking by your store or driving by it, people need to be able to read specific messages on your signage. Before you make a sign, consider where you’re going to hang it and who you want to see it. Visibility will be key once the sign is in place.

If you think you are interested in business signs near Chandler and Phoenix but you are unsure of what to use for a design, then you are probably overdue for a business logo. Branded business signs can only be effective if you have a meaningful logo to put on them. Watch this video clip for tips on creating a business logo for your sign.

In most cases, a logo is not an optional part of your business. It should be short and to the point, and it should adequately represent your company as well as your mission statement. Think about your industry before designing your logo to get an idea of how serious or how creative it should be. Be sure to design a recognizable icon that can draw attention and include it on all of your promotional materials like business cards, website headers, and company brochures and pamphlets.

Bars, music venues, and countless other locations are known to make use of neon signs in Chandler and Phoenix. These neon light signs can do a great job of grabbing and holding attention, but many people are completely clueless as to how they work. In order for a neon sign to offer its signature glow, the right materials must be present. This will allow a reaction to occur, and this reaction can be customized to display different hues. Read on if you would like a deeper understanding of how neon signs work.

Examining the Materials
In order for neon signs to emit the enticing glow that they are known for, a few specific materials must be present. Neon signs require vacuum tubes, electrodes, and special types of gases. Although they are typically referred to as neon signs, neon is just one of the gases that they might use. Argon, xenon, krypton, and helium are also common elements found in neon signs. These gases are inert, so they do not easily combine with other elements. It is this property that allows them to reliably emit the glow that you might see coming from a neon sign.

Understanding the Reaction
Although these gases will not readily combine with other chemicals, you can still force reactions by manipulating them with electrodes inside of a vacuum tube. When you plug your neon sign in and turn it on, voltage flows through the tube and the gas inside of it. This excites the gaseous atoms, destabilizing them and leaving them with an electric charge. The movement of electrons within these atoms produces photons, and the consistent electrical current causes the signs to continue emitting them.

Achieving the Colors
If all gases emitted the same types of photons when excited via electrode, all neon signs would look the same; fortunately for neon sign makers and enjoyers, this is not the case. The hue of the photon emission depends on the type of gas involved in the reaction as well as the color of the vacuum glass. Different combinations of gases and materials make for a full spectrum of colors.

Investing in business signs near Chandler and Phoenix may be a great idea for your company, and you can make the most of your investment by making your franchise signs as visible as possible. There are many different ways in which you can light up your sign, and all of them tend to be better at garnering attention than standard printed signs. Here is a brief overview of some of the many advantages of lighted business signs.

Maximizing the visibility of your sign is crucial to its success; even a perfectly designed and manufactured sign will be useless if nobody sees it. Lighting up your business sign is inherently helpful because you will not have to rely on natural light to keep your sign illuminated. A well-lit sign will be visible from a significant distance away, and it will be just as visible at night as it will be during the daytime. These types of signs are also advantageous because you can light them in a range of different ways. Neon signs tend to appear right at home inside relaxing business environments like bars and billiard halls, while large signs with illuminated animations can draw people in off of a busy street corner.