Business signs are used to advertise companies and provide consumers with important information. If you are creating a new sign design for your business, you will want to make sure that you choose the right materials for you signage. As you are selecting a sign material, you will have many factors to consider. For example, if you are creating custom printed signs that will be added to existing features on your building, you can use a sign material that is pliable, rather than rigid. Self adhesive vinyl, for example, can be easily placed on an existing surface. Free standing signs, by contrast, should be made out of rigid materials, such as metal or strong vinyl. Other state of the art sign materials, such as LED signs, can make fantastic additions to any business space. With the help of a company offering signage near Chandler and Phoenix, you create the perfect business or restaurant signs for your commercial space.

Designing your outdoor signs in Chandler and Phoenix is not a task to take lightly. Along with the advertising side of sign design, you also should be practical and consider the surrounding elements found in Phoenix.

Use Bright Colors

Any business sign is going to use some sort of noticeable and bright color as part of its signage. Often, these colors include green, yellow, and orange. Many companies will keep their main business name in white, but accent it with different colors in the logo or sign design. Blue is another popular color, although it is typically employed as a background color to a yellow or white business name. In the end, you must consider your intended customers, as well as the main public. Create your signage in response to the people you wish to attract.

Use Sufficient Backlighting

Almost every business can make use of some sort of LED sign or a backlit metal sign. Employing backlighting will further attract more customers to your store over another with a simple, non-lit sign. You may also consider a lightbox separate from your store, such as a monument sign or a smaller sign located in a nearby shopping center. This extra form of advertising will alert customers to your presence as they drive or walk by the exterior sign. If you highlight advertising campaigns or products in the lightbox, you may consider keeping it lit when your store is not open. This advertisement can entice customers to call your store during business hours.

Use a Knowledgeable Sign Company

Take advantage of a local sign company, especially for a sunny place like Phoenix. A local sign company will help you plan against possible color fading due to sun exposure. They can also advise you on the best ways to design your lighted signs, as well as the best times to turn the lights on. They will also use stronger materials that will stand up to the notorious heat of the desert.

Are you considering using vehicle graphics in Chandler and Phoenix to promote your company on the road? Vehicles offer a great space for your advertising and signage needs. Plus, unlike normal outdoor signs, vehicle graphics are constantly on the move. That means you can be sure that your company’s message is viewed by the maximum number of people.

One of the most important things to consider in your sign design is to be sure that you are using long-lasting materials. Remember that vehicles are subject to wind, rain, and sun; your advertisement will inevitably take a beating. Be sure to choose the highest quality materials to keep your advertisement looking great after it’s been in contact with the elements.

Vehicle graphics can be applied to a variety of automobiles for maximum exposure. Trucks are a great option because they can accommodate a larger graphic. You may also want to consider taxis for your advertising campaign, as they typically run through city centers. Finally, graphics can be applied to any corporate vehicles you have in your fleet, including company cars and delivery and service vans.

Neon signs in Chandler and Phoenix are a great way to grab your customers’ attention at night. Neon signs are easy to install and act as excellent outdoor signs, especially if your business stays open well after dark.

Watch this video to learn more about how neon light signs are made. Neon signs are created out of glass tubes that are bent into letters or other shapes. The glass tubes are filled with inert gas, such as neon or argon. The atoms in these gasses glow when an electric current makes contact with the electrodes in the tubes and sends electrons flowing through the gas. Neon signs come in different colors based on the type of gas and color of glass used in the sign.

Looking for an affordable and effective way to market your business? Consider custom-made signage. Signs are so widespread that we hardly notice them, which is one of the reasons why they are effective as marketing tools. On-premise signage not only identifies your business and marks its physical location, but it has the ability to reach countless drivers, passengers, and pedestrians every day. Read on to learn more about some of the ways signage can help grown your business, and then contact a business sign company serving Chandler and Phoenix to design effective storefront signage for your own business.

Attract New Customers

Although a majority of your customers live or work within close proximity to your business, millions of people relocate annually which means every year you lose customers that must be replaced with new ones. The quickest, easiest, and most economical way to attract new customers is with signage. Eye-catching outdoor signs will alert people as to your business and let them know that you offer what they are looking for, whenever they’re looking for it.

Brand Your Business

“Top-of-mind awareness” is the ultimate goal for any business, since it means that business is the first one that comes to mind as a place to find a specific product or service. This awareness is built and reinforced through repetition, which is helped by branded signs. Every time someone drives or walks by your eye-catching business sign, an impression will be made on them and your brand will grow in their mind and be associated with the products or services you offer and you hope they come to you for.

Mark Your Territory

On a similar note, outdoor signs will also help you differentiate your business from nearby competitors. Although Phoenix is a large city, there are probably at least a couple of competitors within close distance to your business. A custom sign will help spotlight your business and claim more of the territory from your competitors.

Although most zoning codes in Chandler and Phoenix are pretty loose when it comes to sign requirements, there are still restrictions that limit things like sign dimensions, colors, and other visual factors. In the event that you wish to install a sign that is not allowed under local sign codes, you can apply for a legal exemption. When applying for a variance, be prepared to explain the reasons you have selected a sign design not permitted under existing code and why you feel it is necessary to move forward with the selected design.

If you work with an experienced business sign company serving Chandler and Phoenix, you can receive help through the process of applying for a sign variance. Your business sign contractor can help you demonstrate to the governing body why it is in the best interest of the local community to grant the request for a sign variance.

Starting a new business? Rebranding an old one? Either way, one of the most important things you can do to establish and grow your business is come up with a great logo. The logo is the visual representation of your business, so it needs to convey the right message and speak to the right audience. Watch this video for some tips on how to create a business logo that will help you get results.

After you come up with a winning logo design, it’s time to get to work designing all of the supporting marketing materials that will help you grow your business. One of the best ways to put your new logo to use is with a custom-made storefront sign . Get in touch with a sign design company serving Chandler and Phoenix to transform your logo into an effective outdoor sign that will attract new customers, market your brand, and ultimately grow your bottom line.

If you want to establish your brand, attract new customers, and stand out from the competition, one of the best ways to spend your marketing and advertising budget is by investing in new business signage. Custom-made outdoor signs can be seen by thousands of potential customers each day, any number of whom may decide to try out your business for the first time based only on the impression they got from the sign they saw. With so much riding on your new sign, it’s important that you learn how to choose the right commercial sign company in Phoenix. Here are some tips:

Look for a Full-Service Sign Company

There aren’t very many sign companies in Chandler and Phoenix that can satisfy all of your commercial signage needs, but it’s worth the time to find a single company that can do it all as opposed to hiring multiple companies for sign design, fabrication, installation, and service. Buying from a full-service commercial sign company in Chandler or Phoenix will allow save you time and money that would otherwise be spent hiring multiple companies at each stage of the process of adding a new sign to your business.

Ask for References

Commercial signs aren’t cheap, at least the good ones aren’t, so it’s a good idea to ask for references before choosing the company that will provide your new sign. When you reach out to previous clients, ask about the customer service they experienced throughout the process and how happy they are with the final product. Even if you don’t contact any of the references provided to you, the fact that a sign company is willing to supply references at all can give you confidence in their abilities. On the flip side, be wary of any commercial sign companies that are unwilling or unable to provide you with references upon request.

If you run a small business, you already know how important it is to attract new customers. However, you shouldn’t underestimate the value of a well-designed business sign. With the right sign over your business location, you can catch the attention of passersby, direct visitors, to your front door, and raise the visibility of your business. The sign you select should reflect the nature of your business, and it should have a striking and visually appealing design. Your sign should also be easy to read from a distance, so avoid overcrowding it with text. If you have a business logo, however, you may want to include it on your custom-made sign. Investing in an illuminated sign such as a neon sign is another great way to make your business stand out on your street. A commercial sign company near Chandler can help you find the perfect attention-grabbing sign for your business.

There are numerous zoning laws that you need to consider when it comes to business signage. One of the biggest challenges is in regards to sign height, which can vary depending on where your business is located or where you intend to install the proposed sign. The height of a sign can affect its overall design as well as how effective it is at conveying a message. That’s why it’s important to work with a commercial sign company in the Valley that can help you design an effective business sign regardless of height or other restrictions. Watch this video to learn more about the challenges with sign height regulations.

For more tips on creating the most effective and eye-catching signage for your business, contact a commercial sign company . In Chandler and Phoenix, 1 Stop Signs is your full-service sign company, specializing in the design, manufacture, installation, and maintenance of custom-made business signs. Call 1 Stop Signs at (480) 719-7723 to get started on a great new custom sign for your business.