LED signs have a distinct advantage over traditional commercial signage: they are highly visible in any weather and at all times during the day. That being said, there are still some things you can do to ensure your LED sign is more effective at reaching a wide audience and attracting new customers to your business. Whether you’re designing an LED sign to display in your storefront or hang outside your building, here are some tips and basic principles to keep in mind to design a highly effective LED sign.

Choose the Right Font Size

Thin fonts and scripts can be difficult to read from afar, especially when an LED sign is lit up at night. However, it might be the case that your target audience will be viewing your sign from close up. That’s why it’s important that you first think about the distance of your viewers from the signage. The California Institute of Technology’s letter visibility chart is a great resource to help you choose the right font type for maximum impact.

Focus on Legibility, Not Brightness

A common misconception people have when designing an LED sign is that brightness equals visibility. Although it’s true that bright signs are easy to see, they are not necessarily very legible , which is very important if you want to convey a specific message to a specific group of people in order to attract new customers to your business. An overly bright LED sign will also burn out faster, which can increase the lifetime ownership cost of having an LED sign.

Consult a Professional

There are lots of minor details to consider when designing an LED sign, and while you can find online resources that will help you along the way, there’s not a better resource than your local commercial LED sign company in Phoenix. A company that specializes in the design, manufacturing, and installation of LED signs for businesses will make sure your new signage is as effective as possible at attracting new customers.

No matter what type of business you have, attracting new customers is one of the most crucial tasks you have as a business owner. Although there’s lots of expensive and high-tech ways to expand your reach and interact with new customers, one of the easiest and most economical ways to reach the greatest number of potential customers is with a custom outdoor sign . Every person who walks or drives by your business is a potential customer, which is why a custom-made sign can be so effective at attracting new customers. To help you reach the widest audience possible and attract the greatest number of customers, here are some tips for designing your custom-made business sign.

Make Your Sign Stand Out

The first thing you need to do when designing a custom sign is to make sure your sign is noticeable. Bright colors and a unique shape can help ensure that your sign doesn’t blend in with all the other outdoor signs around it. Also make sure that your sign is highly visible at night, whether that means LEDs inside or landscape lighting around the sign.

Convey Your Brand

Your sign should convey your brand’s message and personality. In addition to attracting the widest audience possible, this will ensure that the customers you attract are likely to have a need for the products or services you offer. Think about the psychological effects of color and the way different shapes can convey different moods to design a custom outdoor sign that most closely represents what your brand stands for.

Consult with a Professional

If you want to make sure your sign gets attention for the right reason, consult with a professional commercial sign company in Phoenix. You want your sign to look professional, well-designed, and well-built. A business signs company like 1 Stop Signs in Phoenix can make sure that your outdoor sign is successful at attracting new customers and helping your business grow.

Custom made signs serving Chandler and Phoenix can offer your business a number of advantages. Branded business signs can help you create an identity for as well as promote your brand. When designing your business sign, be sure to choose an appropriate size and color scheme and keep your text legible so that passersby can read it. Keep reading if you are interested in a closer look at these essential tips for your business sign design.

Keep It Legible
Although it is not always necessary, many business signs feature some sort of text; even those that do not feature text will probably feature a logo or image that is designed to stand out. In order for your sign to be effective, viewers must understand what it means. Signs that feature important text should do so in a legible way so that people can easily read your sign from across the street . It helps to work with a professional design service when creating your sign, as the pros tend to have valuable insight regarding successful font choices. The more text you include on your sign, the more careful you must be in terms of legibility.

Choose the Right Size
The legibility and overall size of your sign are two factors that may impact each other. A larger sign may offer a bit more flexibility when it comes to font choices, but it is important to retain an aesthetically pleasing sense of proportion. A bigger sign means you have room for bigger text, which may be easier for passersby to read from a distance. When deciding on a size for your sign, consider your intended application. Indoor business signs that mention current sales can be on the smaller side compared to outdoor signs that are meant to attract attention.

Consider Your Color Scheme
The colors you include on your sign are important in terms of legibility as well as overall cosmetic appeal. Use contrasting colors instead of similar shades for enhanced legibility, and use colors that make sense in terms of your industry, your business, and your goals as a company.