Although most zoning codes in Chandler and Phoenix are pretty loose when it comes to sign requirements, there are still restrictions that limit things like sign dimensions, colors, and other visual factors. In the event that you wish to install a sign that is not allowed under local sign codes, you can apply for a legal exemption. When applying for a variance, be prepared to explain the reasons you have selected a sign design not permitted under existing code and why you feel it is necessary to move forward with the selected design.

If you work with an experienced business sign company serving Chandler and Phoenix, you can receive help through the process of applying for a sign variance. Your business sign contractor can help you demonstrate to the governing body why it is in the best interest of the local community to grant the request for a sign variance.

The purpose of commercial LED signs is to draw attention to your business, attract new customers, help it stand out from the competition, and make it easier for people to find after the sun goes down. Unfortunately, the wrong LED sign can fail to do any of these things. To make sure you buy an illuminated sign that meets your needs and actually helps your business, here are some factors to consider when shopping for LED signs in Chandler and Phoenix .

Pixel and Pitch

How do you know if an LED sign will look any good when it’s installed and turned on for the first time? For starters, consider the pixel, pitch, and matrix of the LED sign you intend to buy. Individual LEDs grouped together form a pixel . The pitch is the distance from the center of one pixel to the center of the next. All things the same, an LED sign with a tighter pitch (that is to say, the smaller distance between two pixels) will have higher resolution.

LED Display Size

Properly sizing an LED sign requires careful consideration of several factors, including the location of the sign, the speed limit of passing traffic, and the distance from which you want the sign to be legible. For example, LED signs that will be viewed from a long distance do not need as much fine detail as a sign with a short viewing distance, which means a looser pitch is preferable. A commercial sign company in the Valley can help you properly size an LED sign to meet your needs.

Price

Another important factor to consider when shopping for an LED sign is obviously the cost of the sign. The size and pitch of the sign can affect the price, but so can things like color or monochrome LEDs. You’ll also need to take into account the cost of hanging an LED sign if not quoted a price that included LED sign installation.

When people look at the custom-made signs that hang outside of your business, they should learn everything they need to know about it without actually setting foot inside. Your signage should accurately depict what your company is all about and give people a good idea of what they can expect from it. Keep this in mind when creating business signs near Chandler and Phoenix. Check out some of the things you need to know about effectively branding your business through your signs below.

Including a Logo on Your Sign Is Important

Does your company have a logo? If not, it’s essential that you come up with one and include it on all of the custom-made signs that you create. Whether your logo includes a silly character or a simple combination of letters, it will say a lot about your company and let people know what you are all about. This logo should be displayed prominently on your sign. It will also help you down the line if you decide to expand to other locations.

The Font You Choose for Your Business Name Is Important, Too

Regardless of whether your business name sounds serious or not, the font that you choose to use on your company sign will say a lot about your brand. If you have a business that is trying to attract young, hip customers, you probably don’t want to go with a fancy font that looks like it is trying to cater to a very high-end customer. Know your audience and work with a sign company to adjust your font accordingly.

The Shape and Size of Your Sign Will Impact Its Effectiveness

When you put up a sign, you want everyone to be able to see it. Whether they are walking by your store or driving by it, people need to be able to read specific messages on your signage. Before you make a sign, consider where you’re going to hang it and who you want to see it. Visibility will be key once the sign is in place.

When people look at the signage that you hang up outside of your business, it should entice them to walk into your shop to buy something. It should also convey a message that they carry with them and remember in the future. In order to achieve this, you need to come up with a sign design near Chandler and Phoenix that accurately depicts your business and sticks in peoples’ minds. Here are a few ways you can do it.

Choose a Font That Is Easy to Read

This might seem like common sense, but you would be surprised by how many businesses select a font for their sign that is difficult to read from a distance. If people can’t read your signage clearly, they’re not going to remember it or stop in and support your store.

Keep Your Message Short and Sweet

Peoples’ attention spans have gotten ridiculously short over the last few years thanks to the evolution of social media. They aren’t willing to spend 30 seconds looking at a sign to decipher what message you are trying to get across. Keep it short and make sure that it is very clear so that people understand what your sign says in a matter of just seconds.

Give People a Reason to Support Your Business

If you are trying to get people to stop into your shop, your signs for business need to give them a good reason to do it . A sign that says, “FLOWERS,” on it won’t be ass effective as one that says, “BUY HER FLOWERS, JUST BECAUSE.” You don’t have to include a long message on your sign, but you should include one that tells people why they need your services.

Let Your Sign Represent Your Brand

Are you a fun, hip company that sells a product that young people will love? Then don’t put together a serious sign. Conversely, you don’t need to include neon lights on a sign for a company that sells computer paper to large accounts. Cater to your target audience and tell them what you are all about with your signage.

Running a successful business is no easy task. In addition to managing your team of employees and providing a superior product or service, you have to find ways to attract customers. After all, even the most innovative businesses need customers in order to survive. Signs for businesses near Chandler can draw in new customers and encourage repeat visits from those who have shopped with you before. Storefront signs branded with your logo tell the story of your business, and consistency is key when it comes to brand reinforcement. Without a sign outside of your business, customers might wonder if they’ve gone to the wrong address—or might not know you exist at all. Check out this infographic to learn more about how signs can benefit your business. Please share with your friends and fellow entrepreneurs.

If you think you are interested in business signs near Chandler and Phoenix but you are unsure of what to use for a design, then you are probably overdue for a business logo. Branded business signs can only be effective if you have a meaningful logo to put on them. Watch this video clip for tips on creating a business logo for your sign.

In most cases, a logo is not an optional part of your business. It should be short and to the point, and it should adequately represent your company as well as your mission statement. Think about your industry before designing your logo to get an idea of how serious or how creative it should be. Be sure to design a recognizable icon that can draw attention and include it on all of your promotional materials like business cards, website headers, and company brochures and pamphlets.

Custom made signs serving Chandler and Phoenix can offer your business a number of advantages. Branded business signs can help you create an identity for as well as promote your brand. When designing your business sign, be sure to choose an appropriate size and color scheme and keep your text legible so that passersby can read it. Keep reading if you are interested in a closer look at these essential tips for your business sign design.

Keep It Legible
Although it is not always necessary, many business signs feature some sort of text; even those that do not feature text will probably feature a logo or image that is designed to stand out. In order for your sign to be effective, viewers must understand what it means. Signs that feature important text should do so in a legible way so that people can easily read your sign from across the street . It helps to work with a professional design service when creating your sign, as the pros tend to have valuable insight regarding successful font choices. The more text you include on your sign, the more careful you must be in terms of legibility.

Choose the Right Size
The legibility and overall size of your sign are two factors that may impact each other. A larger sign may offer a bit more flexibility when it comes to font choices, but it is important to retain an aesthetically pleasing sense of proportion. A bigger sign means you have room for bigger text, which may be easier for passersby to read from a distance. When deciding on a size for your sign, consider your intended application. Indoor business signs that mention current sales can be on the smaller side compared to outdoor signs that are meant to attract attention.

Consider Your Color Scheme
The colors you include on your sign are important in terms of legibility as well as overall cosmetic appeal. Use contrasting colors instead of similar shades for enhanced legibility, and use colors that make sense in terms of your industry, your business, and your goals as a company.

Bars, music venues, and countless other locations are known to make use of neon signs in Chandler and Phoenix. These neon light signs can do a great job of grabbing and holding attention, but many people are completely clueless as to how they work. In order for a neon sign to offer its signature glow, the right materials must be present. This will allow a reaction to occur, and this reaction can be customized to display different hues. Read on if you would like a deeper understanding of how neon signs work.

Examining the Materials
In order for neon signs to emit the enticing glow that they are known for, a few specific materials must be present. Neon signs require vacuum tubes, electrodes, and special types of gases. Although they are typically referred to as neon signs, neon is just one of the gases that they might use. Argon, xenon, krypton, and helium are also common elements found in neon signs. These gases are inert, so they do not easily combine with other elements. It is this property that allows them to reliably emit the glow that you might see coming from a neon sign.

Understanding the Reaction
Although these gases will not readily combine with other chemicals, you can still force reactions by manipulating them with electrodes inside of a vacuum tube. When you plug your neon sign in and turn it on, voltage flows through the tube and the gas inside of it. This excites the gaseous atoms, destabilizing them and leaving them with an electric charge. The movement of electrons within these atoms produces photons, and the consistent electrical current causes the signs to continue emitting them.

Achieving the Colors
If all gases emitted the same types of photons when excited via electrode, all neon signs would look the same; fortunately for neon sign makers and enjoyers, this is not the case. The hue of the photon emission depends on the type of gas involved in the reaction as well as the color of the vacuum glass. Different combinations of gases and materials make for a full spectrum of colors.

Investing in business signs near Chandler and Phoenix may be a great idea for your company, and you can make the most of your investment by making your franchise signs as visible as possible. There are many different ways in which you can light up your sign, and all of them tend to be better at garnering attention than standard printed signs. Here is a brief overview of some of the many advantages of lighted business signs.

Maximizing the visibility of your sign is crucial to its success; even a perfectly designed and manufactured sign will be useless if nobody sees it. Lighting up your business sign is inherently helpful because you will not have to rely on natural light to keep your sign illuminated. A well-lit sign will be visible from a significant distance away, and it will be just as visible at night as it will be during the daytime. These types of signs are also advantageous because you can light them in a range of different ways. Neon signs tend to appear right at home inside relaxing business environments like bars and billiard halls, while large signs with illuminated animations can draw people in off of a busy street corner.