Designing a logo can be a long and daunting process, but your work is not over yet. You have to launch your new logo for the world to see. This will include signage— such as storefront signs and outdoor signs in Chandler and Phoenix—and employee participation. In addition to employee participation, your customers should be encouraged to participate as well. Continue reading for a few tips to help you have a successful logo launch.

Tip #1: Be Consistent Across All Media

The key to a successful logo launch is to coordinate all of your social media and other advertising outlets. Before your new logo is official, make sure that your business cards and stationary are up to date, along with any other professional correspondence. Ensure that your advertisements, such as signage is ready to go with the new logo. Once you are ready to launch your new logo, change everything over at the same time to remain consistent.

Tip #2: Encourage Employee Participation

Part of launching a successful new logo is generating word-of-mouth. Include your employees and vendors to talk about the new logo to get the word out. Your employees can post about the logo change on their own social media accounts and generate interest by mentioning their favorite changes. By including your vendors and other business partners in the campaign, you can reach even more customers and partners about the logo change.

Tip #3: Maintain Customer Contact

Your customers should be kept informed about any changes occurring within the company. By staying informed, your customers will stay loyal to you. Make them feel like part of the company by receiving feedback as well. Conduct polls on potential color changes or favorite elements of potential logos. If you have a party or event celebrating the logo launch, open up free invitations for certain customers. By including your customers in the logo design and launch, they will be more excited to stay with your company and see the future changes in store.

Creating any sort of sign design is an exciting endeavor, but you must ensure that all of your interior business signs near Chandler and Phoenix match your company personality and complement your building’s décor. By using these elements, you can create a beautiful and cohesive sign design that will attract your customers to various areas of your store. Let’s take a closer look at how to create a cohesive design with your interior signs.

Identify Company Personality

When designing signs for your business, use the personality, mission statement, and ideals of your company. By identifying these key elements, you will ensure that all of your business signs communicate effectively. Examine the type of atmosphere in your store or office. If it feels laidback and calm, then you may wish to design signage made in blues, purples, and greens. These tend to be calming colors. If you have an energetic company that strives on impulse buys, then use reds and oranges. These colors have been linked to high energy, passion, and impulse.

Complement Surrounding Décor

Do not forget to match your interior signage to your décor. Whether you are designing a store and business sign from scratch or designing new signs to a current décor, everything must match. Strive for neutral tones in your décor so that your business signs can incorporate more colors and designs, which will make your business stand out. If you cannot change your interior décor, then find a sign design that will stand out, yet will not clash with the surrounding décor.

Utilize the Right Sign Company

One crucial element to creating a cohesive sign design is to utilize the help of others. Your local sign company employs professional graphic designers and advertisers who can help you settle on the perfect design. If you have an idea or colors you wish to use, then bring these up to your sign company’s design team. They can work with you to find a happy balance between an effective sign design and your vision. They can also help you complement the design and colors to your store’s interior décor.

Expanding your brand and products to current and new customers requires constant interaction, such as using business signs, posting pictures, and implementing other visual strategies. As seen in the short video, you can engage your customers through your social media accounts, but you can also utilize your sign designs near Chandler and Phoenix. By combining these advertising elements, your customers will feel more connected to your business, which will in turn be more successful. Continue reading to see how social media and visual marketing should be combined.

Social media customers, who use Facebook and Instagram, thrive off pictures and videos. Use your business’ accounts to showcase a new sign design for your business or commend your partnership with your local sign company. You can also use your social media accounts to feature new product designs or upcoming discounts. This type of visual marketing will greatly expand your business’ reach to its customers. Contact us to learn more about signs in Phoenix DMA.

When you are creating an interior design scheme for a large office building, chances are that you will need to create building signs that help to direct your employees and customers. A company that creates custom made signs serving Chandler and Phoenix can help you create a smart and effective interior sign design for your business. By designing your interior signs carefully, you can create visual continuity throughout your space.

There are several factors that you will want to consider when you are creating multiple custom made signs for a building’s interior. To prevent visual clutter, it is important to make sure that all of your signs follow the same design concept. Rather than creating a unique sign for each room of your building, it is better to use the same sign as often as possible. Repeating the same indoor and outdoor signs can help to draw your design together and ensure that your building has a polished and professional appearance.

A quality sign should capture the attention of its intended audience and send a clear message. When you are creating a sign design for your business, you will achieve the best results when you work with a sign company that specializes in custom made signs serving Chandler and Phoenix . Professionally designed outdoor signs and building signs will contain key design elements that make them easy to see and understand. To help you get started on your sign project, let’s take a look at some of the most important elements of sign design.

Bold Colors

When you are designing a new sign for your business or retail space, you may want to start by thinking of a color scheme. The colors on your sign should be bold and clearly visible from a distance. Pairing light colors, such as yellow and white, may cause your sign’s text or logo to fade into the background. Strong colors, such as black, blue, and red, are all perfectly suited for a sign design.

Easy to Read Text

An eye-catching sign will also include text that is easy to read. As you are creating your sign, you may want to ask about the ideal size for your lettering. To advertise your business, it is important to make sure that your potential customers can read your sign from far away. Any text that is chosen for your sign should be printed in a typeface that is clearly legible and suited for use on signage.

Brand Identity

Commercial or retail signs can also be used to send powerful message. You will want to make sure that your sign matches with the identity of your brand. By including your business logo or other unique features, you will be able to create a sign that is visually striking. A sign design company that serves your local area will help you create new signage that is clear, beautiful, and in sync with the personality of your company.

We Build Signage for Chandler & Phoenix, AZ Businesses

The signage at your business is important to the curb appeal and overall appearance of your location. You want the signage to be eye-catching and professional to give visitors a good first impression. If you’re creating new signage for your Chandler or Phoenix, AZ business, you may want to consider the use of channel letters, and the team at 1 Stop Signs is here to tell you why. These letters are used to create three-dimensional LED signs that are highly visible and easy to read from a distance. This gets your business more attention, drawing people to your location. Our team is here to tell you more about the use of channel letters and their many benefits. Continue reading to learn more or reach out to us with any questions.

What is a Channel Letter?

Channel letters are a type of letter used to create signage for businesses. They are different from other types of signs in that each letter is separate from all the others. The 3-D letters are placed individually next to each other on a building to spell the name of the business. Due to their three-dimensional design, the letters protrude from the mounting surface, creating an eye-catching depth that other signage doesn’t produce. These letters are commonly used at shopping malls, retailers, restaurants, bars, medical buildings, and more.

Channel Letters Have Many Advantages

Channel letters are an excellent choice for businesses looking to make a statement with their signage. Their bold and bright designs are sure to catch the eyes of passersby and help draw them in. Many businesses choose to use channel letters not only for their attention-grabbing appearance but also because of the extensive customization options. No matter the current branding of your business, channel letters allow you to create signage that matches your aesthetic. Continue reading to learn all about the biggest advantages channel letters provide.

Flexible Design Options

When it comes to the design of your channel letters, the possibilities are practically endless. You can create anything you want with the flexible design options that channel letters provide. You’ll be able to choose the size, shape, color, and style of your letters to ensure they match the rest of your branding.

Various Styles of Illumination

Though you can choose to have channel letters that do not illuminate at night time, we recommend lighted letters for those businesses who want 24-hour visibility. You’ll have a few different options on how to light your letters, including:

• Front-Lit: This is the standard design for channel letters that is made with an acrylic front surface that is either clear or colored and an aluminum backing. The bulbs sit under the acrylic front to illuminate the letters from inside, shining outward through the acrylic front.
• Reverse-Lit: This type of lighting is also known as halo-lit or back-lit and is the exact opposite of front-lit illumination. The front face of the letters is aluminum while the back is made of clear acrylic to allow the light to shine out from behind the letters. This creates a soft glow around and between each letter.
• Open-Face: This style of letter has no front, leaving any bulbs or neon tubing inside the letters exposed. These letters can create a retro feel but are not always allowed by lighting laws in certain regions.

Indoor & Outdoor Use

Channel letters are incredibly versatile and can be used to create a variety of signage throughout your business space. Because you can choose the size, shape, and lighting options of your channel letters, they make excellent signage for both indoor and outdoor environments. You can also use them to create eye-catching directional signs, which allows you to match all your other signs, helping you to maintain a cohesive look throughout all your signage. 1 Stop Signs specializes in interior and exterior business signs.

Brand Recognition

As a business owner, you must create a consistent image across all channels, from your storefront to your advertisements to your online presence. With proper branding, customers will be able to recognize your business across all channels, and your business will also have a more professional look. Channel letters ensure you can create cohesive branding due to the many customization options. You can match the font and colors with your logo to create a polished, professional look.

High Visibility

You want your business to stand out from the rest, and the best way to do so is with eye-catching signage. Channel letters are highly visible, especially when illuminated, and when paired with a sophisticated logo, they’re sure to grab the attention of anyone passing by. Investing in channel letter signage is an effective and efficient marketing strategy that will get you noticed.

Environmentally-Friendly

Channel letters are a great way to make your business more environmentally-friendly. For starters, they are incredibly durable, which means you won’t waste materials by having to replace them often. These letters will last for many years to come. Secondly, when the letters are illuminated with LED bulbs, you save energy, as LED lights are incredibly efficient. Most LED bulbs will last five years or longer. 1 Stop Signs can help you create eye-catching LED signs for your Chandler or Phoenix-area business.

Contact Us to Learn More about Channel Letters

If you’re ready to design new signage for your business, you want to be sure you do the necessary research. 1 Stop Signs is here to answer all your questions and give you more information about signage options, including channel letters. Please reach out to us today to learn more about this stunning style of signage.

Do you have angry customers who can’t find your store or your products? Look at how well your store’s signage communicates to your customers, and you will soon see that your customers could benefit from updated signage near Chandler and Phoenix. Here are some signs that you need to give your retail customers better signage and help your business in the process:

They have difficulty finding your store.

When customers repeatedly call your store because they cannot find your location, then you know it is time to update your outdoor signs. If customers come into the store and comment on its difficulty to find, then you must consider new signs. These are clear signs that your retail store needs better outdoor signs to direct customers to your door. If your store is off the beaten track, or your current storefront sign needs repairs, then invest in a new sign right away. Your current and new customers will be grateful and much likelier to shop at your store in the future.

They cannot find your store’s departments.

Once inside your store, you may think signage is not as important as it is outside. However, your interior signage may be even more important than your outdoor signs. If your customers cannot find what they are looking for, because your interior signage is uninformative or poorly showcased, then they are likely to be angry and not shop with your anymore. If your customers are always asking where your departments are or they comment on your poor signage, then put in an order for updated signs soon.

They do not take advantage of your promotions.

If your customers do not notice your amazing deals or regular promotions, then you may consider updating your signage. Your sign designs may not be an eye-catching color or design. Perhaps your sign’s wording is clunky or overwhelming. These factors and more can affect how your customers respond to your sales and promotions, so consult with your sign company on how better designs can benefit you.

Your exterior illuminated signs in Chandler and Phoenix are meant to be used outside, meaning they should be made from the proper materials to keep them protected against the Arizona sun and monsoons. However, even your exterior business signs will need some occasional attention and maintenance to ensure they are functioning properly and have a clean look. Continue reading for a better look at how to maintain your exterior illuminated signs.

Before conducting any maintenance, ask your commercial sign company for maintenance instructions. Follow these guidelines to ensure your investment is protected. When possible, check the electrical connections and sign housing to ensure there are no collections of leaves, dirt, pests, or water. These items could damage your signs and cause dangerous electrical conditions if they are not treated properly. If possible, erect a roof or cover over your exterior business signs. This will keep your exterior signs better protected from the sun’s damage and rainfall.

Ordering your business signs can be an exciting and nerve-wracking time. Your signs are going to represent your business, so they must be proofread for errors and content before being ordered. This is one important factor to keep in mind when ordering your business signs near Chandler and Phoenix. Let’s take a closer look at some other important factors.

How do you plan to use your business signs?

Before you order your business signs, you need to examine how you plan to use your signs and what you hope to achieve. For example, you may want a large sign located outside your store to establish your business and draw customers in. With this goal in mind, look at the various sign materials, colors, and designs that can help you meet your goal. If you plan to use different business signs throughout your store, then you can use different materials and designs from your outdoor signs. Take these important details into consideration when you meet with your sign company.

Will you be able to keep them maintained?

Since there are so many materials used for signs, you must ensure that you can uphold the maintenance requirements of the sign you choose. Most sign materials require little maintenance, but it is best to be prepared. If you choose an illuminated sign or a custom LED design, then you need to know the electrical maintenance requirements so it functions properly. If you choose different vehicle graphics for your company vehicles, then ensure you are washing your vehicles and signs correctly to maintain their integrity and design.

Do you have the right design for your business?

You must double and triple-check your finished design before submitting it to your sign company. Let several of your trusted employees and those close to the business examine the sign design. Ensure that it matches your individual company’s personality, as well as the industry it is involved in. This is a crucial step before submitting your sign design because the finished product will likely be irreversible.

Foot traffic is the most important aspect of a retail store’s success. By advertising with neon signs, effective sign design, product promotions, and so much more, a retailer can increase its profit margin significantly. However, retailers must know the proper tools to increase the foot traffic into their store. Let’s look at how important foot traffic is and how retailers can benefit from custom-made signs in Chandler and Phoenix.

As seen in this short video, a retailer can increase its revenue by bringing the average customer in at least once more than he or she normally does. Intriguing customers and calling them into a retail store, however, can only happen with effective advertising. Erecting large LED signs or passing out vehicle magnets are easy ways to bring in more traffic. Retailers need this foot traffic to keep their store running and equipped to handle business that other less successful stores cannot.