Customers are the lifeblood of any business, so it makes sense that companies experiment with all sorts of marketing and advertising channels to attract new customers. Although there’s certainly value in radio ads, TV commercials, social media marketing, and other forms of promotion and advertising, one of the best ways to attract new customers is also one of the easiest and least expensive. In fact, custom-made signs from a knowledgeable commercial sign company in Phoenix can be one of the most effective sources of marketing and advertising you have. Here’s a look at how signage can attract new customers and help increase your bottom line.

Great Signs Get Noticed

One of the best reasons to invest in business signage is that signs help your business stand out. Although Chandler and Phoenix aren’t dense urban landscapes like Los Angeles or New York City, there are still quite a few businesses around. Eye-catching signage will not only help your business stand out from the competition, but it will make your business easier for people to find.

Signage is Easy to Remember

If your signage clearly states the products or services you offer, customers will remember your business when the need or desire for the particular products or services you provide comes us. In other words, although every customer who drives by and sees your sign won’t immediately stop and make a purchase, signage will get your business in the minds of countless people who are likely to become customers later on.

Signs Convey Personality

Another way in which signs help to attract customers is the fact that custom-made signs convey personality and tell potential customers what to expect from your business and the products or services you offer. In other words, a sign can make your business more approachable (and more desirable) by seeming like more than just another building.

Thinking about buying new business signs in Chandler and Arizona? Unless you already have a great logo, you should probably hold off on buying custom-made signs until your business’ visual identity is where it needs to be in order to grow your brand here in the Valley and nationwide. If your business could benefit from a brand facelift, or if you’re designing a logo for a brand-new business, here are some tips that will help you design a great logo for use on all branding materials, including business banners, vehicle graphics, and more.

Understand the Psychology of Color

When designing a business logo, the use of color is very important. However, you must first understand the psychology of color and how it affects different people in different ways. For example, while the color blue expresses professionalism and trustworthiness, orange is considered to have a friendlier and more youthful effect. By understanding the science and psychology of color, you can convey the right tone with your logo.

Express Your Brand’s Identity

Your business has a unique identity, and it’s important that your logo express the traits and characteristics that set your business apart and gives your brand a life of its own. For example, if your business is progressive and forward-thinking, take a more minimalistic approach to the logo to convey a sleek and modern aesthetic. Or if your business is very playful and doesn’t take itself seriously, convey this with bright colors and soft, round edges.

Consult with a Design Professional

The best way to design a beautiful and effective logo for your business is to consult with a logo design professional. Designers will get to know your business inside and out so they can come up with a logo that captures the essence of your brand and conveys the right message to the right audience. A professional designer will be able to help you come up with a logo that will look great on vehicle graphics, business signs, wall murals, and other branded business materials.

If you’re in need of a great-looking sign for your business in Phoenix , get in touch with the professionals at 1 Stop Signs. Located in Chandler, 1 Stop Signs has been providing the highest quality custom commercial signage for businesses throughout the Valley. Since 1996, 1 Stop Signs has completed thousands of sign projects in Arizona and around the world . You can see signs built by 1 Stop Signs in China, Japan, Korea, Canada, Mexico, Denmark, Puerto Rico, and Guam. 1 Stop Signs is your one stop for all of your commercial signage needs, including illuminated channel letters, window graphics, custom printed decals, digital print wall murals, directional signs, LED signs, and more.

1 Stop Signs is a member of the Arizona Sign Association and the International Sign Association, so you can trust that they have the skills and knowledge to complete your sign project on time and with the quality you expect. Call 1 Stop Signs at (480) 719-7723 to learn more about the custom commercial signs they can design and build for you today.

Vinyl graphic decals make it easy for businesses to produce signage that is unique and head turning without requiring expensive sign manufacturing. Vinyl decals can be printed in any size you require, and applying the decal is easy enough for the average do-it-yourselfer. This video will show you how to lay a vinyl graphic on a flat panel sign. Although you can perform this project yourself, hiring a professional will guarantee your sign comes out looking great and can save you the time, energy, and possible frustrations of laying the graphic yourself.

If you need a flat panel vinyl graphic sign, trust a professional and make sure your sign gets noticed for the right reasons. The last thing you want is an outdoor sign that looks sloppy and unprofessional, since this will give potential customers the impression that your business delivers low-quality products or services. A commercial sign company in Phoenix can provide you with all of your business signage needs, including flat panel vinyl graphics.

No matter what type of business you have, attracting new customers is one of the most crucial tasks you have as a business owner. Although there’s lots of expensive and high-tech ways to expand your reach and interact with new customers, one of the easiest and most economical ways to reach the greatest number of potential customers is with a custom outdoor sign . Every person who walks or drives by your business is a potential customer, which is why a custom-made sign can be so effective at attracting new customers. To help you reach the widest audience possible and attract the greatest number of customers, here are some tips for designing your custom-made business sign.

Make Your Sign Stand Out

The first thing you need to do when designing a custom sign is to make sure your sign is noticeable. Bright colors and a unique shape can help ensure that your sign doesn’t blend in with all the other outdoor signs around it. Also make sure that your sign is highly visible at night, whether that means LEDs inside or landscape lighting around the sign.

Convey Your Brand

Your sign should convey your brand’s message and personality. In addition to attracting the widest audience possible, this will ensure that the customers you attract are likely to have a need for the products or services you offer. Think about the psychological effects of color and the way different shapes can convey different moods to design a custom outdoor sign that most closely represents what your brand stands for.

Consult with a Professional

If you want to make sure your sign gets attention for the right reason, consult with a professional commercial sign company in Phoenix. You want your sign to look professional, well-designed, and well-built. A business signs company like 1 Stop Signs in Phoenix can make sure that your outdoor sign is successful at attracting new customers and helping your business grow.

When people look at the custom-made signs that hang outside of your business, they should learn everything they need to know about it without actually setting foot inside. Your signage should accurately depict what your company is all about and give people a good idea of what they can expect from it. Keep this in mind when creating business signs near Chandler and Phoenix. Check out some of the things you need to know about effectively branding your business through your signs below.

Including a Logo on Your Sign Is Important

Does your company have a logo? If not, it’s essential that you come up with one and include it on all of the custom-made signs that you create. Whether your logo includes a silly character or a simple combination of letters, it will say a lot about your company and let people know what you are all about. This logo should be displayed prominently on your sign. It will also help you down the line if you decide to expand to other locations.

The Font You Choose for Your Business Name Is Important, Too

Regardless of whether your business name sounds serious or not, the font that you choose to use on your company sign will say a lot about your brand. If you have a business that is trying to attract young, hip customers, you probably don’t want to go with a fancy font that looks like it is trying to cater to a very high-end customer. Know your audience and work with a sign company to adjust your font accordingly.

The Shape and Size of Your Sign Will Impact Its Effectiveness

When you put up a sign, you want everyone to be able to see it. Whether they are walking by your store or driving by it, people need to be able to read specific messages on your signage. Before you make a sign, consider where you’re going to hang it and who you want to see it. Visibility will be key once the sign is in place.

The sign that you hang outside of your business is the first thing customers will see before they enter your store. So why not implement a sign design that entices them to visit? 1 Stop Signs has experience creating custom-made signs serving Chandler and Phoenix and can help you create the perfect sign for your specific business.

When you meet with us for the first time, we will begin by asking you what kind of message you want to convey with your sign. We will then use this information to come up with different types of sign design for you. We are able to create everything from storefront signs to banners for businesses, and we will make it our mission to create the right sign for you. We have worked with many local businesses in the past and use state-of-the-art manufacturing equipment to create every single sign that we make. Regardless of what you are looking for, 1 Stop Signs will make sure you are satisfied with your sign before you hang it up for all of your customers to see.

Running a successful business is no easy task. In addition to managing your team of employees and providing a superior product or service, you have to find ways to attract customers. After all, even the most innovative businesses need customers in order to survive. Signs for businesses near Chandler can draw in new customers and encourage repeat visits from those who have shopped with you before. Storefront signs branded with your logo tell the story of your business, and consistency is key when it comes to brand reinforcement. Without a sign outside of your business, customers might wonder if they’ve gone to the wrong address—or might not know you exist at all. Check out this infographic to learn more about how signs can benefit your business. Please share with your friends and fellow entrepreneurs.

Custom made signs serving Chandler and Phoenix can offer your business a number of advantages. Branded business signs can help you create an identity for as well as promote your brand. When designing your business sign, be sure to choose an appropriate size and color scheme and keep your text legible so that passersby can read it. Keep reading if you are interested in a closer look at these essential tips for your business sign design.

Keep It Legible
Although it is not always necessary, many business signs feature some sort of text; even those that do not feature text will probably feature a logo or image that is designed to stand out. In order for your sign to be effective, viewers must understand what it means. Signs that feature important text should do so in a legible way so that people can easily read your sign from across the street . It helps to work with a professional design service when creating your sign, as the pros tend to have valuable insight regarding successful font choices. The more text you include on your sign, the more careful you must be in terms of legibility.

Choose the Right Size
The legibility and overall size of your sign are two factors that may impact each other. A larger sign may offer a bit more flexibility when it comes to font choices, but it is important to retain an aesthetically pleasing sense of proportion. A bigger sign means you have room for bigger text, which may be easier for passersby to read from a distance. When deciding on a size for your sign, consider your intended application. Indoor business signs that mention current sales can be on the smaller side compared to outdoor signs that are meant to attract attention.

Consider Your Color Scheme
The colors you include on your sign are important in terms of legibility as well as overall cosmetic appeal. Use contrasting colors instead of similar shades for enhanced legibility, and use colors that make sense in terms of your industry, your business, and your goals as a company.

Investing in business signs near Chandler and Phoenix may be a great idea for your company, and you can make the most of your investment by making your franchise signs as visible as possible. There are many different ways in which you can light up your sign, and all of them tend to be better at garnering attention than standard printed signs. Here is a brief overview of some of the many advantages of lighted business signs.

Maximizing the visibility of your sign is crucial to its success; even a perfectly designed and manufactured sign will be useless if nobody sees it. Lighting up your business sign is inherently helpful because you will not have to rely on natural light to keep your sign illuminated. A well-lit sign will be visible from a significant distance away, and it will be just as visible at night as it will be during the daytime. These types of signs are also advantageous because you can light them in a range of different ways. Neon signs tend to appear right at home inside relaxing business environments like bars and billiard halls, while large signs with illuminated animations can draw people in off of a busy street corner.