Outdoor signs and storefront signs help your business appeal to new and curious customers, while interior signage plays a different but no less essential role. Interior building signs near Chandler and Phoenix help workers, customers, and business partners easily navigate your interior spaces while simultaneously reinforcing your brand. When designing your interior business signs and incorporating this type of signage into your building layout, keeping a few tips in mind will ensure your interior signs are both appealing and effective.

Brand Reinforcement

Your brand is at the core of your business, and it is what sets your company apart from the competition. Once clients or customers walk through your doors, interior signage can help to reinforce your brand and engender further customer appeal and loyalty. Subtly reminding consumers about the values and traits that your brand represents will help them to associate your business with the positive services and experiences they receive.

Clear Direction

Indoor signage often directs visitors or customers as they move through your building. Thus, this signage should be clear, attention-catching, and appealing to ensure visitors have a positive experience when seeking services. If your interior signage is poorly-developed or designed, visitors will feel confused and dissatisfied; by contrast, clear signage empowers visitors so they will feel confident when navigating your business.

Aesthetic Appeal

Signage is both a functional and decorative element of any business interior, and the right—or wrong—signage can have a significant impact on the appeal and atmosphere of an interior space. Good interior business signs will remain visible while complementing the style and décor of your business. This makes your space look more professional and helps customers feel more comfortable and confident while inside. Poor signage that clashes with your décor leaves customers feeling as though you weren’t concerned with the aesthetic appeal of your business, and often has a negative impact on their impression of your brand and their likelihood to return in the future.

Illumination can give your signage the boost it needs to capture attention from a greater distance, as well as maintain the visibility of your storefront signs after dark. Custom LED signs will help your business stand out against the competition, presenting a more modern and appealing storefront that will draw customers through your doors. If you’re considering the many benefits of illuminated signs for your business in Chandler and Phoenix, you may also have a few questions about these signs—keep reading for the answers to a few common questions about the exterior illuminated signs you can choose for your business.

What are LED signs?

LED signs incorporate the latest technology into lighted storefront signs. These signs use LEDs, or light-emitting diodes, rather than traditional fluorescent bulbs or neon tubes to provide light. LEDs offer several amazing benefits when incorporated into exterior signs, including even backlighting, low energy consumption, and long lifetimes to prevent partial or complete loss of illumination, which can make your storefront look poorly maintained.

How many colors should I use in my sign?

Illuminated signs can incorporate as many colors as you’d like, depending on the technology present in the signage. Many businesses prefer a sign that reflects their logo, including the type and number of colors in the logo. While monochrome signs can be more cost-effective, many businesses find that multi-color signage is well worth the investment, bringing in added business quickly and reliably. If you aren’t sure how your choice of color will affect the final cost or maintenance requirements of your storefront signs, we can help you evaluate your options to determine the best solution for your needs.

How do I make my sign noticeable during the day?

The best sign for your business is one that works around the clock to bring customers through your doors. Illuminated signs remain in place during the day, and should provide the same advertising benefits in daylight as they do at night. We can work with you to develop a sign with the right colors and style to ensure your exterior signage remains appealing and inviting, regardless of the time of day.

As a business owner, your goal is to ensure your storefront is appealing and inviting to passersby. Maintaining eye-catching signage near Chandler and Phoenix can help your building stand out, drawing the attention and business of new clients consistently and reliably.

This video explains the vital role that building signs play in the success of any business, particularly those that are new. Because your signage is the first thing potential customers will see, the quality of your business signs will automatically cause them to make assumptions about the quality of your business. Thus, effective and appealing building signs are the key to building your customer base and growing your business over time. You’ll also learn how to get more from your signage by bringing the concepts of your exterior signage indoors to create flow and brand establishment that will cement the tenets of your business in the minds of those who visit.

Are you trying to make your business stand out from the competition? You’ll need to work hard to make your business a success, especially in today’s tough marketplace. While it is important to devote time and energy to creating an outstanding product, remember not to overlook details like making your business visible to your customers. An LED sign in Phoenix can draw new customers to your business, as it will help you be seen at a greater distance as well as at night. LED lighted business signs offer a number of advantages over other types of signs, so keep reading to learn more.

Brightness

One of the main benefits of LED signs is that they are brighter than other signs. A brighter sign will catch people’s attention more easily, and can increase the odds that someone will stop into your store. The brightness allows the sign to be seen from further away, and is easy to see even in bright sunlight. You can customize your sign with different colors of lights to reflect your branding and still reap the benefits of LEDs.

Cost Effectiveness

Some business owners decide not to get an LED lighted sign because it often has a higher upfront cost than other types of signs. The text of an LED business sign can be changed easily, and you won’t have to pay someone else when you want to alter what your sign says. LED lights are also more efficient, which helps keep your electricity costs down. Very little maintenance is required with an LED lighted sign, and the lights themselves last much longer than incandescent or fluorescent versions. Since LED lights last a long time, you won’t have to invest in a new sign for many years, saving you money in the long run.

Customization

The business world changes quickly, and that means that you need to be able to adapt. You can change what your LED sign says easily to grab customers’ attention with a sale, a witty joke, or other intriguing message.