If you run a small business, you already know how important it is to attract new customers. However, you shouldn’t underestimate the value of a well-designed business sign. With the right sign over your business location, you can catch the attention of passersby, direct visitors, to your front door, and raise the visibility of your business. The sign you select should reflect the nature of your business, and it should have a striking and visually appealing design. Your sign should also be easy to read from a distance, so avoid overcrowding it with text. If you have a business logo, however, you may want to include it on your custom-made sign. Investing in an illuminated sign such as a neon sign is another great way to make your business stand out on your street. A commercial sign company near Chandler can help you find the perfect attention-grabbing sign for your business.