No matter what type of business you have, attracting new customers is one of the most crucial tasks you have as a business owner. Although there’s lots of expensive and high-tech ways to expand your reach and interact with new customers, one of the easiest and most economical ways to reach the greatest number of potential customers is with a custom outdoor sign . Every person who walks or drives by your business is a potential customer, which is why a custom-made sign can be so effective at attracting new customers. To help you reach the widest audience possible and attract the greatest number of customers, here are some tips for designing your custom-made business sign. 
Make Your Sign Stand Out
The first thing you need to do when designing a custom sign is to make sure your sign is noticeable. Bright colors and a unique shape can help ensure that your sign doesn’t blend in with all the other outdoor signs around it. Also make sure that your sign is highly visible at night, whether that means LEDs inside or landscape lighting around the sign.
Convey Your Brand
Your sign should convey your brand’s message and personality. In addition to attracting the widest audience possible, this will ensure that the customers you attract are likely to have a need for the products or services you offer. Think about the psychological effects of color and the way different shapes can convey different moods to design a custom outdoor sign that most closely represents what your brand stands for.
Consult with a Professional
If you want to make sure your sign gets attention for the right reason, consult with a professional commercial sign company in Phoenix. You want your sign to look professional, well-designed, and well-built. A business signs company like 1 Stop Signs in Phoenix can make sure that your outdoor sign is successful at attracting new customers and helping your business grow.