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The Steps of Creating a Vinyl Sign
Vinyl graphic decals make it easy for businesses to produce signage that is unique and head turning without requiring expensive sign manufacturing. Vinyl decals can be printed in any size you require, and applying the decal is easy enough for the average do-it-yourselfer. This video will show you how to lay a vinyl graphic on a flat panel sign. Although you can perform this project yourself, hiring a professional will guarantee your sign comes out looking great and can save you the time, energy, and possible frustrations of laying the graphic yourself.
If you need a flat panel vinyl graphic sign, trust a professional and make sure your sign gets noticed for the right reasons. The last thing you want is an outdoor sign that looks sloppy and unprofessional, since this will give potential customers the impression that your business delivers low-quality products or services. A commercial sign company in Phoenix can provide you with all of your business signage needs, including flat panel vinyl graphics.
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The Basics of LED Sign Design
LED signs have a distinct advantage over traditional commercial signage: they are highly visible in any weather and at all times during the day. That being said, there are still some things you can do to ensure your LED sign is more effective at reaching a wide audience and attracting new customers to your business. Whether you’re designing an LED sign to display in your storefront or hang outside your building, here are some tips and basic principles to keep in mind to design a highly effective LED sign.
Choose the Right Font Size
Thin fonts and scripts can be difficult to read from afar, especially when an LED sign is lit up at night. However, it might be the case that your target audience will be viewing your sign from close up. That’s why it’s important that you first think about the distance of your viewers from the signage. The California Institute of Technology’s letter visibility chart is a great resource to help you choose the right font type for maximum impact.
Focus on Legibility, Not Brightness
A common misconception people have when designing an LED sign is that brightness equals visibility. Although it’s true that bright signs are easy to see, they are not necessarily very legible , which is very important if you want to convey a specific message to a specific group of people in order to attract new customers to your business. An overly bright LED sign will also burn out faster, which can increase the lifetime ownership cost of having an LED sign.
Consult a Professional
There are lots of minor details to consider when designing an LED sign, and while you can find online resources that will help you along the way, there’s not a better resource than your local commercial LED sign company in Phoenix. A company that specializes in the design, manufacturing, and installation of LED signs for businesses will make sure your new signage is as effective as possible at attracting new customers.
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How to Attract New Customers with a Custom-Made Sign
No matter what type of business you have, attracting new customers is one of the most crucial tasks you have as a business owner. Although there’s lots of expensive and high-tech ways to expand your reach and interact with new customers, one of the easiest and most economical ways to reach the greatest number of potential customers is with a custom outdoor sign . Every person who walks or drives by your business is a potential customer, which is why a custom-made sign can be so effective at attracting new customers. To help you reach the widest audience possible and attract the greatest number of customers, here are some tips for designing your custom-made business sign.
Make Your Sign Stand Out
The first thing you need to do when designing a custom sign is to make sure your sign is noticeable. Bright colors and a unique shape can help ensure that your sign doesn’t blend in with all the other outdoor signs around it. Also make sure that your sign is highly visible at night, whether that means LEDs inside or landscape lighting around the sign.
Convey Your Brand
Your sign should convey your brand’s message and personality. In addition to attracting the widest audience possible, this will ensure that the customers you attract are likely to have a need for the products or services you offer. Think about the psychological effects of color and the way different shapes can convey different moods to design a custom outdoor sign that most closely represents what your brand stands for.
Consult with a Professional
If you want to make sure your sign gets attention for the right reason, consult with a professional commercial sign company in Phoenix. You want your sign to look professional, well-designed, and well-built. A business signs company like 1 Stop Signs in Phoenix can make sure that your outdoor sign is successful at attracting new customers and helping your business grow.