When people look at the custom-made signs that hang outside of your business, they should learn everything they need to know about it without actually setting foot inside. Your signage should accurately depict what your company is all about and give people a good idea of what they can expect from it. Keep this in mind when creating business signs near Chandler and Phoenix. Check out some of the things you need to know about effectively branding your business through your signs below.

Including a Logo on Your Sign Is Important

Does your company have a logo? If not, it’s essential that you come up with one and include it on all of the custom-made signs that you create. Whether your logo includes a silly character or a simple combination of letters, it will say a lot about your company and let people know what you are all about. This logo should be displayed prominently on your sign. It will also help you down the line if you decide to expand to other locations.

The Font You Choose for Your Business Name Is Important, Too

Regardless of whether your business name sounds serious or not, the font that you choose to use on your company sign will say a lot about your brand. If you have a business that is trying to attract young, hip customers, you probably don’t want to go with a fancy font that looks like it is trying to cater to a very high-end customer. Know your audience and work with a sign company to adjust your font accordingly.

The Shape and Size of Your Sign Will Impact Its Effectiveness

When you put up a sign, you want everyone to be able to see it. Whether they are walking by your store or driving by it, people need to be able to read specific messages on your signage. Before you make a sign, consider where you’re going to hang it and who you want to see it. Visibility will be key once the sign is in place.

The sign that you hang outside of your business is the first thing customers will see before they enter your store. So why not implement a sign design that entices them to visit? 1 Stop Signs has experience creating custom-made signs serving Chandler and Phoenix and can help you create the perfect sign for your specific business.

When you meet with us for the first time, we will begin by asking you what kind of message you want to convey with your sign. We will then use this information to come up with different types of sign design for you. We are able to create everything from storefront signs to banners for businesses, and we will make it our mission to create the right sign for you. We have worked with many local businesses in the past and use state-of-the-art manufacturing equipment to create every single sign that we make. Regardless of what you are looking for, 1 Stop Signs will make sure you are satisfied with your sign before you hang it up for all of your customers to see.

When people look at the signage that you hang up outside of your business, it should entice them to walk into your shop to buy something. It should also convey a message that they carry with them and remember in the future. In order to achieve this, you need to come up with a sign design near Chandler and Phoenix that accurately depicts your business and sticks in peoples’ minds. Here are a few ways you can do it.

Choose a Font That Is Easy to Read

This might seem like common sense, but you would be surprised by how many businesses select a font for their sign that is difficult to read from a distance. If people can’t read your signage clearly, they’re not going to remember it or stop in and support your store.

Keep Your Message Short and Sweet

Peoples’ attention spans have gotten ridiculously short over the last few years thanks to the evolution of social media. They aren’t willing to spend 30 seconds looking at a sign to decipher what message you are trying to get across. Keep it short and make sure that it is very clear so that people understand what your sign says in a matter of just seconds.

Give People a Reason to Support Your Business

If you are trying to get people to stop into your shop, your signs for business need to give them a good reason to do it . A sign that says, “FLOWERS,” on it won’t be ass effective as one that says, “BUY HER FLOWERS, JUST BECAUSE.” You don’t have to include a long message on your sign, but you should include one that tells people why they need your services.

Let Your Sign Represent Your Brand

Are you a fun, hip company that sells a product that young people will love? Then don’t put together a serious sign. Conversely, you don’t need to include neon lights on a sign for a company that sells computer paper to large accounts. Cater to your target audience and tell them what you are all about with your signage.

Running a successful business is no easy task. In addition to managing your team of employees and providing a superior product or service, you have to find ways to attract customers. After all, even the most innovative businesses need customers in order to survive. Signs for businesses near Chandler can draw in new customers and encourage repeat visits from those who have shopped with you before. Storefront signs branded with your logo tell the story of your business, and consistency is key when it comes to brand reinforcement. Without a sign outside of your business, customers might wonder if they’ve gone to the wrong address—or might not know you exist at all. Check out this infographic to learn more about how signs can benefit your business. Please share with your friends and fellow entrepreneurs.